Aurora World, Inc. (Aurora) is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora's name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora's success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world's plush and gift industry.
The company's lines feature thousands of products covering just about every conceivable market segment. Offerings range from traditional favorites such as stick ponies, teddy bears and dolls to toys modeled after every type of domestic, farm, jungle and sea creature. Aurora's exclusive Pet Carriers, backpacks, purses, baby products, puppets and seasonal giftware are also available. Created with unique fabrics and distinctive facial expressions, items span all categories of plush and range in size from small finger puppets to 48 inches. Aurora's products are renown for combining the nostalgic sentimentality of its classic predecessors with current looks, designs and materials that appeal to today's consumers. Aurora also does custom orders, creating new products for companies, or modifying existing product lines to incorporate a logo or particular specification.
Aurora offers toys and gifts for a range of consumers who represent nearly every walk of life. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire's, Club Libby Lu and JC Penney, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide.