Our offering
Our products are limited edition, numbered, collectables, novelty toys and
memorabilia.
Blueshield works in a collaborative manner to strategically source, design,
manufacture each of our valued custom products.
The designs are can be from any spectrum varying from historical to modern
or current icons of sports, political or entertainment genres.
Our customers
The typical customer is either someone looking for unique gifts for a colleague/boss/friend/relative,
or someone who is interested in owning unusual unique commemorative collectable
custom made for a specific event.
Our customers also include Premium seeking organisations who wish to leverage
our POS agreement to promote their product during the events or to give away
our products with their services to attract revenue or raise funds for various
organisations and causes.
We leverage the creative artistic skills within the team to create innovative
and attractive designs that will generate a strong demand. Additionally, by
offering low production, as well as custom designs, we constantly win over new
customers and retain existing clients
We have continued to gain a loyal customer base through a customer-centric
business model. This business model makes the customer's satisfaction the highest
priority.
We are leveraging our competitive advantage of a customer-centric business
model to rapidly gain market share in the limited edition, collectable niche.
Our organisation possesses good information about the market and knows a great
deal about the common attributes of the most prized and loyal customers. We
will leverage this information to better understand who is served, their specific
needs, and how we can better communicate with them.
Our approach
We approach each product and event with a carefully planned strategy that enables
us to have a pre-event, intra event and post event impact in an economical manner.
The plan includes strategy to market the product by planning and executing
the conception, pricing, promotion, and distribution of not only our product,
but events relating to our products so we jointly with our licensors create
and maintain relationships that will mutually benefit both the licensor and
the licensee and meet stated Organisational objectives.
Our marketing mix is a combination of marketing tools that are used to satisfy
licensor, licensee and customers’ needs.
This offering is controlled by the interrelationship between the hitherto identified
variables, viz:
- Our Product
- Our Price
- Our distribution networks; and
- Our Promotion campaign
By using variations of these components, we are convinced that we have the
ability to reach multiple consumers within our target market segment.
Innovation
We are very competitive and innovative with both our products and the pricing.
Contact us if you are interested or if you have any queries, we'll be glad
to help you.
