Bowwowmeow offers an innovative line of pet themed craft kits. The kits are creative and open ended providing a fun and rewarding vehicle for pet owners to express the love they have for their four legged friends. The kits include all of the materials needed to complete the projects. They are easy to do and packaged in bright, colorful boxes, making them perfect for gift giving. All of Bowwowmeow products are suitable for pet lovers ages 8 and up.

Bowwowmeow was started by mother and son, Evelyn and Mike Greenwald, after many years of working in the toy and craft industry. They were looking to start a new venture based on their professional experiences. Evelyn co-founded the toy company Creativity for Kids in 1976. After 23 years she sold the business to a large international company. Mike worked as a product developer for Creativity for Kids and has designed products for several other toy companies as well. They are both artists and pet owners (currently Evelyn is the guardian of the much fussed over Snowball, a 7 year old golden retriever, and Mike spends much of his time feeding biscuits to his ever hungry 145 pound, 10 year old bullmastiff, Luther).

The concept of Bowwowmeow, what Mike and Evelyn refer to as "pet crafting," is founded on the idea of providing pet guardians a meaningful, vehicle of self expression to demonstrate the love they share with their companion animals.