Lexin Inc.

As a manufacturer, importer and distributor Lexin Inc. brought together many threads of experience. Since it was founded in the early 90s, the company has both led and been involved with numerous joint ventures in toy business with retailers here and factories abroad. To review the products we sold in the past please visit www.joyfulplace.com.

For almost two decades we concentrated the activities mostly in the areas of collectible tin toys, plush, arts and crafts, overseeing as many as 500 successful introductions of unique items during this period. The company was involved in all aspects of the toy business, from production to promotion, warehousing to wholesaling. During this time we gained deep experience in understanding and refining the core value proposition of a business and aligning corporate capabilities to rapidly changing market conditions.

Lexin Inc. has completed development of its merchandising business and demonstrated customer acceptance through sales to industry-leading companies. We are now transitioned into a service oriented advisory business, well poised to execute our strategy of facilitating the sale or acquisition of toy businesses by their owners or from investors.

The company has established strategic alliances with other commercial real estate and business brokerage firms. Whether your need is to sell or buy industrial properties, businesses with low EBITDA or are highly profitable, companies with regional clientele or a national customer base, Lexin Inc. is here to help. Together with our partnering firms, the scope of our work will cover all activities from searching, listing to advertising until we find a solution for you.

Do not let geographical areas to be a barrier for you. Contact us so that we can assist you in harvesting your firm’s profitability potential, let us be responsible for sourcing and pursuing the new opportunities that you need.



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If you would like to request wholesale pricing, please include the following information with your request:

• Your name
• Your company name
• Mailing address
• E-mail address and phone number
• Mention TOYDIRECTORY.com