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JAKKS PACIFIC INC


JAKKS Pacific, Inc. is a multi-brand company that, since 1995, has been designing, developing, producing and marketing toys, leisure products, crafts and writing instruments for children and adults around the world.

The Company has become the fourth largest U.S. player in the toys and leisure products sector through product development, licensing agreements and strategic acquisitions. We believe our growth strategy is unique and built upon a concentrated effort to spread earnings across all four quarters. We have accomplished that by expanding and "counter-seasonalizing" our product lines; adding new retail outlets; and leveraging our product development and merchandising expertise on products with staying power.

We market our lines under various brand names, including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R)/Storm(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R) and ColorWorkshop(R) in multiple product categories, including Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games.

   Company:                JAKKS Pacific

   Headquarters Address:   22619 Pacific Coast Hwy.
                           Suite 250
                           Malibu, CA 90265

   Main Telephone:         310-456-7799

   Website:                www.jakkspacific.com

   Ticker:                 JAKK(NASDAQ)

   Type of Organization:   Public

   Industry:               Manufacturing

   Earnings Release Dates: 1st Quarter: April 22, 2003
                           2nd Quarter: July 22, 2003

   Key Executives:         CEO: Jack Friedman
                           President: Stephen Berman
                           CFO: Joel Bennett

   Public Relations
     Contact:              Genna Goldberg
     Phone:                310-455-6235
     Email:                gennag@jakks.net

   Investor Relations
     Contact:              John Mills
     Phone:                562-256-7051
     Email:                jmills@icr-online.com

   Customer Service
     Contact:              Darren Thompson
     Phone:                310-456-7799 ext. 339
     Email:                info@jakks.net 

CONTACT: JAKKS Pacific, Inc.

SOURCE: JAKKS Pacific, Inc.



JAKKS PACIFIC INC primarily manufactures/wholesales products in the following categories:




MALIBU CA 90265
Tel: 310-456-7799
Fax: 310-317-8527
Toll Free: 800-545-2557



E-mail wholesale inquiries to:



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01/07/2005

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