TDmonthly Magazine!
November 2007 | Vol. VI - No. 11
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This Toy's Got Your Name On It

Personalization Creates A Bond


If your customers crave a more personalized approach to toy buying, give these products a try:





The personalized ornament measures 3-1/2” in height and 2” in width. It is completely handmade and constructed of polymer clay.
ToyDirectory Product ID#: 15230      (added 9/18/2007)
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MSRP: $29.95
Age Range: 5 to 10
Gender: Boys And Girls
Category: Gifts
Personalized



Your Tooth Fairy Pillow™ can be personalized with the child's initials embroidered on the pocket sleeve, allowing for the gift to the child to be even more special and loving. Personalization is available for both boys and girls.
ToyDirectory Product ID#: 15114      (added 9/11/2007)
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Wholesale Price: (Log in to view)
MSRP: $20.00
Age Range: 3 and up
SKU or Item #: 50400
Launch Date: August 2007
Gender: Boys And Girls
Category: Plush
Teddy Bear
Personalized



This 13” floppy-style bear is available with your choice of an embroidered name drop on its hooded sweatshirt. The sweatshirt is available in 21 distinct colors, and the teddy bear is available in either old-fashioned honey-colored fur or pink chrislon fur. Lettering is available in six different font styles and eight different colors. “All of our plush teddy bears are designed and handcrafted to insure the highest quality and consumer appeal. They all come with a free certificate of authenticity,” President Chris Herrington of Herrington Teddy Bear Company told TDmonthly. Launch date: August 2007.
ToyDirectory Product ID#: 14724      (added 8/16/2007)
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Wholesale Price: (Log in to view)
MSRP: $19.95
Age Range: 0 to 8
SKU or Item #: SMM-EN
Gender: Boys And Girls
Category: Audio & CD
Personalized
Gifts



This personalized CD will be a keepsake forever. It has the child’s name sung into the lyrics more than 40 times, with his or her favorite characters from Marvel Heroes™. It’s the perfect gift for any occasion; just watch a child’s face light up as they sing along. “Each one of our CDs has more than 4,000 names available in any spelling on one single CD. We leave the guessing game out of selling personalized products. The customers take the CD home, choose the name they want to have on the CD and minutes later, the CD is finished. No special equipment [is] needed by the retailer,” Brian Davis of Kids’ Juke Box told TDmonthly.
ToyDirectory Product ID#: 14492      (added 8/7/2007)
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Wholesale Price: (Log in to view)
MSRP: $48.00
Age Range: 1 to 4
Gender: Boys And Girls
Category: Furniture & Decor
Personalized



The classic Hoohobbers Folding Rocking Chair is lightweight, so children can drag or carry it around the house — or outdoors — to have their special seat wherever they want. It becomes part of their playtime. When personalized, it becomes a treasured childhood heirloom. The frame is made of solid poly-propylene and the seats are adult-weight canvas or mesh. The chair folds for storage or easy transport. It is available in seven colors.
ToyDirectory Product ID#: 13960      (added 7/6/2007)
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The family of "My Name" products includes the following: Mugs, Keyrings, Drink Bottles, Piggy Banks, Door Plaques, Picture Frames, Gifted Bears, Gel Pens, Natural Crystals and Something Forever Jewelry.
— The baby mugs, children’s mugs and key chains in this line are best sellers at Clever Kids Toy Shop in Rochester, Minn., Owner Michelle Beyer told TDmonthly in late 2007.
ToyDirectory Product ID#: 11419      (added 2/9/2007)
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Wholesale Price: (Log in to view)
MSRP: $4.90
Age Range: 3 and up
Launch Date: June 2007
Gender: Boys And Girls
Category: Wooden Toys
American-Made



The NameTrain thematic cars include Birthday, American Flag and Sports theme varieties. These cars make the perfect dividers between NameTrain words and are compatible with other wooden track systems. The images are created with a durable digital imaging process that won't rub off. Customizing is available. “These cars extend the NameTrain system to customize even more. NameTrains are not available in any mass retail outlets,” Barbara Rainville, marketing manager for Maple Landmark, told TDmonthly. Launch date: June 2007. $4.90 each.
ToyDirectory Product ID#: 13682      (added 6/25/2007)
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Wholesale Price: (Log in to view)
MSRP: $23.00
Age Range: 4 and up
SKU or Item #: 24108
Launch Date: January 2006
Gender: Boys And Girls
Category: Gifts



Using easy-to-follow instructions with a special marker whose ink is food-safe, dishwasher-safe and permanent, kids as young as four can master (with adult supervision) the method of creating fun and memorable handmade gifts. The whole class can sign the DIY Apple Mug for their favorite teacher, or one student can write a memorable note. After writing a special message or drawing a design on the mug using the special marker, place the mug in the oven. Just a moment in the oven will create a wonderful gift that will be treasured and used for years to come. The ceramic mug is 16 oz. Launch date: 2006.
ToyDirectory Product ID#: 12947      (added 5/21/2007)
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Wholesale Price: (Log in to view)
MSRP: $5.00
Age Range: 0 to 10
Launch Date: January 2007
Gender: Boys And Girls
Category: Wooden Toys
Puzzles & Skill



This personalized puzzle is designed to stand up on a shelf or dresser. It is handcrafted of 3/4" furniture-grade maple wood with a child-safe finish. Each customer has a choice of primary- or pastel-colored letters. There is no limit to the number of letters for a personalized name. Letters have an MRSP of $5.00 each. Launch date: January 2007.
ToyDirectory Product ID#: 11619      (added 2/23/2007)
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Wholesale Price: (Log in to view)
MSRP: $7.95
Age Range: All Ages
Launch Date: June 2007
Gender: Boys And Girls
Category: Infant & Toddler
Preschool



Learning the alphabet and how to spell has never been more fun. Now parents can educate and decorate with these colorful, talking letters. When the middle of the letter is pressed, a soft voice tells the name of the letter. This approach has been proven as a positive interactive learning experience. The letters glow softly for more than 20 minutes in the dark. Each peel-and-stick letter has Velcro backing and is made of soft, durable and safe foam measuring about 6” x 6” x 1”. This product “provides both visual and auditory stimulation which assists in a child's learning process,” Andrew Alexander of Wallables told TDmonthly. Launch date: June 2007.
ToyDirectory Product ID#: 12462      (added 4/23/2007)
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MSRP: $5.99
SKU or Item #: 9781571517227
Gender: Boys And Girls
Category: Books
Christmas



This fun activity book teaches young readers how to count as they decorate the pages of the book. Over 40 holiday stickers are included.
ToyDirectory Product ID#: 13369      (added 6/12/2007)
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MSRP: $21.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Arts & Crafts



This kit allows one to create a scrapbook as distinctive as his or her cat by adding personal photographs, drawings, stories and creativity. It includes a fabric-covered scrapbook, colorful papers, stickers, deckled-edge scissors, a glue stick, double-sided tape, markers and pages to fill in the blanks. All of the materials are acid free to ensure that the scrapbook lasts for years to come.
ToyDirectory Product ID#: 15479      (added 9/27/2007)
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MSRP: $17.95
Age Range: 0 to 6
Gender: Boys And Girls
Category: Audio & CD



This personalized music CD iincludes eight original songs using the child’s name 98 times. The positive, participative music will have everyone singing and dancing as they learn about animal sounds, colors and pretending. A personal message printed on the label makes it even more special. It is available in more than 2,000 phonetic names, spelled any special way.
ToyDirectory Product ID#: 14778      (added 8/21/2007)
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Love-n-Stuff plush stuffing machines are easy to operate, lightweight and come in a variety of styles instantly appealing to children and adults alike. They are specifically designed for the portable party rental market. One can choose from The GingerBear House, The Enchanted Toy Castle, The Farmyard Barn or a custom design. This product measures 50" L x 28" W x 54" H (when assembled for operation). Each section weighs less than 250 lbs.
ToyDirectory Product ID#: 14384      (added 7/27/2007)
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This high-quality wall decoration provides a pirate theme for adventurous teen girls. Each reproduction canvas can be customized with names or favorite phrases. Each canvas is signed by the artist, Sherri Blum, and comes with a pre-installed hanger for easy hanging.
ToyDirectory Product ID#: 15828      (added 10/19/2007)
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MSRP: $49.95
Age Range: 0 to 6
Gender: Boys And Girls
Category: Personalized
Gifts
Infant & Toddler



The 28-page personalized book features the child’s name throughout the book, with exceptional care taken to effectively creating rhymes for every name. Choose from 42 illustrations to most accurately resemble the intended child, and choose the color of the blanket itself. A personalized blanket is also available separately. This product is an iParenting Media Award and Family Choice Award winner.
ToyDirectory Product ID#: 15681      (added 10/11/2007)
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Wholesale Price: (Log in to view)
MSRP: $35.00
Age Range: 2 to 6
SKU or Item #: GB299
Gender: Boys And Girls
Category: Personalized
Gifts



This melamine plate and mug, both featuring a bright blue and red border, can be personalized in any of the alphabets — boy, girl, dog, cat, ballet, babies, sports and animal.
ToyDirectory Product ID#: 15594      (added 10/4/2007)
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Wholesale Price: (Log in to view)
MSRP: $15.00
Age Range: All Ages
SKU or Item #: GB290
Gender: Boys And Girls
Category: Personalized
Gifts
Christmas



These fun Christmas or Hanukkah tags make a festive addition to any holiday gift.
ToyDirectory Product ID#: 15598      (added 10/4/2007)
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Wholesale Price: (Log in to view)
MSRP: $41.25
Age Range: All Ages
SKU or Item #: 21750
Launch Date: September 2007
Gender: Boys And Girls
Category: Personalized
Gifts
Creative Activities



Kids can write names and draw pictures on the 13” hand-painted platter. Place the plate in the oven for 35 minutes to seal in the words and images and make the plate food and dishwasher safe. Launch date: Fall 2007.
ToyDirectory Product ID#: 15458      (added 9/27/2007)
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Wholesale Price: (Log in to view)
MSRP: $49.95
Age Range: 0 and up
Gender: Boys And Girls
Category: Personalized
Infant & Toddler
Gifts



Detail all of a baby’s first special moments in the pages of this acid-free, fully archival book. Record anything from the baby’s the first Ultrasound to the first birthday. The book is also available in a Swarovski crystal version, with an MSRP of $69.95.This book is an iParenting Media Award winner for Best Baby Book of 2007.
ToyDirectory Product ID#: 15437      (added 9/27/2007)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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