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Price: Over $50
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Race to launch your aliens down the ramps and land inside the drone! Watch out—there’s a delay once you make it in, so others can knock you out! If you stay in and your alien escapes when the drone lifts off, you’re one step closer to winning! Get rid of all your aliens first to win! It’s fast-paced fun for the whole family, and it’s the first game to include a real, flying drone! Requires batteries, not included. Patent pending.

ToyDirectory Product ID#: 37518      (added 2/22/2021)
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Category: Dolls
Novelties



Unbox 8 surprises, including a sparkly doll with black light surprises with glitter doll is a new character.
Shine the included black light on your doll to reveal black light surprises.
Feed or bathe your doll for a water surprise, including color change.




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ToyDirectory Product ID#: 37506      (added 8/18/2020)
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Category: Video Games



  • Countless characters from the series
  • Modern resolutions and polished gameplay
  • Multiplayer for up to two players, online and splitscreen



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ToyDirectory Product ID#: 37505      (added 8/18/2020)
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Category: Action Figures



G.I. Joe Full Episodes

Cobra captures people with psionic abilities in order to exploit their powers to rule the world and one of them is Airborne's telekinetic little brother.

ToyDirectory Product ID#: 37504      (added 8/17/2020)
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Cave Club™ dolls spark epic adventures with neon-bright hair, prehistoric style and adorable dinosaur pets. Play out dino-adventures with the five fearless friends who are way ahead of their time! Collect them all to make history with the whole crew!

ToyDirectory Product ID#: 37503      (added 8/17/2020)
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Better grab a latte to go, that report is due this morning and there’s a call with the dog across the street after naptime. With the Fisher-Price® My Home Office set, your preschooler is the boss of their own workstation at home, the local coffee shop, or the moon. This 8-piece pretend play set includes a pretend laptop, 4 fabric apps to attach to the computer screen, a wood smartphone and headset for all those important business calls, and a to-go cup for kids to sip their favorite beverage. Urgent call from the cat: the busy business requires immediate attention.

Preschoolers ages 3 years and up can work from home or anywhere with this 8-piece pretend office play set
Pretend laptop and 4 fabric apps that attach to computer screen to work on different projects
Wooden smartphone and headset lets kids take all their important business calls
Break time! To-go cup lets kids sip their favorite beverage
Play set comes in gift-ready package that’s great for storage, too
SKU #: GMN43

ToyDirectory Product ID#: 37502      (added 8/17/2020)
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MoBot sidekick, MiMix, can record what you say, and then play it back… but there’s a twist! MiMix can change the pitch of your voice to low or high, switch up the speed from slow to fast or even make you sound like a robot! There are 3 different cool MiMix robots to choose from and each has its own soft flexible hairstyle- choose long locks, spikes, and, of course, the MOhawk! Group Mi Mix beside other MoBots, and listen as they talk to each other in their own robot language. It's just mo’ fun with MoBots!

ToyDirectory Product ID#: 37501      (added 8/17/2020)
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STACK THE CHAIRS WHILE PETE GOES AROUND - Whoever can stack the most chairs is eligible for a grand prize! The current record is 48 chairs TAKE TURNS STACKING - Stack your chairs in the back of Pete as he drives around in a circle, and whoever stacks all of their chairs first wins!!! FUN FOR THE WHOLE FAMILY - Pick Up Pete is the perfect game for game night, it is perfect for 1-4 players! HOURS OF PLAY - Pick Up Pete runs off of 2 AA batteries with a full 24 hour run time. INCLUDES - Motorized Pick Up Pete and 24 colored chairs (4 different colors)

AGES: 4+
PLAYERS: 2+
CONTENT: 1 PICK UP PETE, 24 COLOR CHAIRS



ToyDirectory Product ID#: 37500      (added 8/17/2020)
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Prepare for a Pokémon battle with the ready-to-play Pokémon Trading Card Game Battle Academy! The Battle Academy includes everything two players need to play, with guides to the decks so your first game is easy to follow.

You can choose Charizard or Pikachu to lead your team in a heads-up battle against another Trainer. Then, switch up the decks to play Mewtwo against Charizard or Pikachu, and lead a different team of Pokémon into the arena! With a little strategy and a little luck, you can battle with the best!

The Pokémon TCG Battle Academy includes:

    3 complete Pokémon TCG decks (60 cards each)
    Each deck includes a powerful special Pokémon: Charizard-GX, Raichu-GX, or Mewtwo-GX
    2 tutorial guides to play right away
    1 two-player game board
    3 deck boxes to keep the cards organized
    1 rulebook
    1 large metallic coin
    1 set of damage counters
    A code card for the Pokémon Trading Card Game Online

More Details:

    Country Of Origin: Printed in the USA. Coin made in the USA.
    Materials: Paper / plastic
    Recommended Age: 6

ToyDirectory Product ID#: 37499      (added 8/17/2020)
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Jazwares and Treasure Studio, Inc., the creators of YouTube series CoComelon had signed an agreement for Jazwares to manufacture toys inspired by the  video series, CoComelon, launched in 2006 on YOUTUBE.

 “Our primary goal with ‘CoComelon’ has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, founder and chief executive officer, Treasure Studio. “We’re excited about partnering with Jazwares to extend the benefits of our videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”   

The initial “CoComelon” line from Jazwares will include categories including plush, bath play, vehicles, figurines and role play. The toys will feature characters and items familiar to fans. 

 

 


ToyDirectory Product ID#: 37497      (added 8/17/2020)
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Supreme Knight:  interchangeable cape function. A magnet in his collar allows him to switch between two leather-like capes – one with an integrated posing wire and one that drapes freely. See below for a quick tutorial on how to change them.

Mezco news on Twitter, Instagram, Facebook, and YouTube.



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ToyDirectory Product ID#: 37496      (added 8/17/2020)
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If a robot toy were crossed with an insect, what would you get? A HEXBUG! For Innovation First, the result has been a sellout, with demand overwhelming supply in the products’ first year. “The power of observation is important to succeed,” Joel Carter, vice president of marketing at Innovation First, told TDmonthly Magazine, explaining that the inspiration for HEXBUGs came because of a long line at a robotics trade show. “We saw people waiting to pay big bucks for a bag full of component parts and an instruction sheet on how to build robot bugs that didn’t do much. We knew we could do better cost-wise and come up with a cooler product.” Getting from the initial idea to actual production took nine months. The company introduced the HEXBUG in spring 2007 and sold more than 1.5 million units by year end. “HEXBUGs were a runaway success that we had not anticipated,” Joel said. Innovation First began producing electronics for robots in 1996. Today, the company is an industry leader in hobby, competition and education robotics, as well as a developer of consumer robotics toys. In addition to HEXBUGs, Innovation First produces the Vex Robotics Design System, the top-selling robotics platform in middle and high schools.

ToyDirectory Product ID#: 37495      (added 8/11/2020)
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Category: Dolls



Troll dolls were originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. Dam could not afford a Christmas gift for his young daughter Lila and carved the doll from his imagination. Other children in the Danish town of Gjøl saw the doll and wanted one. Dam's company Dam Things began producing the dolls in plastic under the name Good Luck Trolls. It became popular in several European countries during the early 1960s, shortly before they were introduced in the United States. They became one of the United States' biggest toy fads from the autumn of 1963 to 1965. The originals were of the highest quality, also called Dam dolls and featuring sheep wool hair and glass eyes. Their sudden popularity, along with an error in the copyright notice of Thomas Dam's original product, resulted in cheaper imitations.

ToyDirectory Product ID#: 37492      (added 8/11/2020)
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Combining swords-and-sorcery action with futuristic sci-fi tech, Masters of the Universe delivers powerful adventures with aspirational wish-fulfillment. With an iconic heritage and memorable mythology dating back to 1982, Masters of the Universe explores the universal themes of heroism, individuality and self-empowerment, while continuing to inspire generations of kids and adults alike.  yyyyy

ToyDirectory Product ID#: 37486      (added 8/11/2020)
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Specialty: No
Category: Action Figures



6-inch Legends Series Marvel’s Rogue and Pyro figures feature  detail, and multiple points of articulation. They also include great accessories like interchangeable heads and extra hands.


ToyDirectory Product ID#: 37485      (added 8/11/2020)
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The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently, 2020, airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Eachcharacter represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  



In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

www.gnusbrands.com

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ToyDirectory Product ID#: 37484      (added 8/4/2020)
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Fisher-Price’s #ThankYouHeroes assortment includes 16 different action figures featuring a selection of doctors, nurses, EMTs and delivery drivers. The brand is also introducing a special five-character Little People set comprised of a doctor, nurse, EMT, delivery driver and grocery store worker.

“#ThankYouHeroes is designed to immortalize and honor healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

"We launched #FirstRespondersFirst to support healthcare workers and their families who are on the frontlines of this pandemic," said Arianna Huffington, Founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst initiative. “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families."


ToyDirectory Product ID#: 37481      (added 6/3/2020)
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The Scoop & Learn Ice Cream Cart lets you create a variety of imaginative and tasty-looking ice cream combinations using four flavors of ice cream, three toppings and three syrup flavors. Use the magic scooper to scoop up the ice cream and toppings to build customer orders and it will recognize the colors and flavors. Then press the pump to add pretend syrup while counting to ten. Build memory and sequencing skills by choosing from six cute animal order cards and following the instructions. Ring the bell to let them know their order’s up! Playful phrases introduce colors, numbers, flavors and more while you explore the cart’s features and six activity cards. When you’re ready to move to a new location, place the accessories in the correct places or put them in the two storage drawers and push the cart around to hear upbeat songs and music.
ToyDirectory Product ID#: 37480      (added 11/7/2017)
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WowWee's Fingerlings
ToyDirectory Product ID#: 37479      (added 11/7/2017)
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Category: Collectibles



Hatchimals only hatch once – and now they’re hatching in a whole new way! Use your love and care to help them along! Hold, rub and tap the shell of your egg and you’ll hear delightful sound and see glowing eyes! Once the eyes flash rainbow colors, it’s hatching time! Your first Hatchimal twin will push, push, push until it cracks the eggshell! Lift out your first Hatchimal, and reach into the egg to lift out their twin! They’re finally here!
ToyDirectory Product ID#: 37478      (added 11/7/2017)
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Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!
ToyDirectory Product ID#: 37477      (added 11/7/2017)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: STEM Skills
Preschool
General Games



The race is on to build hands-on coding skills! Build your maze, and then use the coding cards to create a step-by-step path for Colby, the Programmable Robot Mouse. Program the sequence of steps, and then watch Colby race to find the cheese! This deluxe set includes 30 double-sided coding cards, 10 double-sided activity cards, cheese wedge, and Activity Guide to provide the perfect hands-on introduction to coding concepts. Create your path with 16 maze grids to create a 20" x 20" maze board, 22 maze walls, and 3 tunnels for endless possibilities. Colby lights-up, makes sounds, and features 2 speeds along with colorful buttons to match coding cards for easy programming and sequencing. Add multiple players with Jack, the Programmable Robot Mouse (LER 2841), sold separately. Colby measures 4"L and requires 3 AAA batteries (not included).
ToyDirectory Product ID#: 37475      (added 2/29/2016)
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Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products
Play Sets



Deliver passengers in the Resistance Troop Transporter with opening hatches, lowering ramp, dual flick missiles and space inside for the 4 minifigures included in the set.
ToyDirectory Product ID#: 37472      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Licensed Products



The most durable and deluxe tractor around, this John Deere specialty item offers great details and great adventure for little builders. Ages 8 and up, 8 x 9 x 13.5 inches.
ToyDirectory Product ID#: 37470      (added 2/29/2016)
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Age Range: 8 and up
Specialty: Yes (as of 2016)
Gender: Boys And Girls
Category: Construction
Kits



You don't have to be an engineer to create with Nano Blocks. With these micro-sized building blocks, a 3D Space Shuttle is constructed like never before. Watch in amazement as the Shuttle is erected to even the tiniest detail. With over 1600 assorted size pieces, create a detailed replica of the Space Shuttle, that fits perfectly in the palm of your hand. Includes detailed color instructions. Not designed for children under age 8. This would be a great addition to any collection and a perfect gift for any inspiring designer, architect or collector.



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ToyDirectory Product ID#: 37468      (added 1/31/2016)
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