Hatchimals only hatch once – and now they’re hatching in a whole new way! Use your love and care to help them along! Hold, rub and tap the shell of your egg and you’ll hear delightful sound and see glowing eyes! Once the eyes flash rainbow colors, it’s hatching time! Your first Hatchimal twin will push, push, push until it cracks the eggshell! Lift out your first Hatchimal, and reach into the egg to lift out their twin! They’re finally here!

Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!

Kramm is the Weldos’ energetic leader and foreman. With a jackhammer arm and a strong hand with huge fingers, Kramm expects everyone on the team to work hard. Really hard. Dribbal is a know-it-all Mixel who actually knows very little! With horn-rimmed glasses and a superior manner, this goopy Glorp Corp member can talk and talk and dribble some serious snot. Snax is a big, wide-eyed kid with a serious appetite! Like all the Mixels Munchos tribe, Snax just loves to eat and is great fun to hang out with.

Welcome aboard the Seaside Cruiser, a fun house boat perfect for holidays or a weekend away! The house boat has lots of fun features including paddling pool, water slide, deckchair and parasol. Inside there are kitchen units, a table & chairs and bunk beds which can be transformed into a shower cubicle Includes Freya Chocolate rabbit dressed for ocean adventures. This set includes a mini boat to help your sylvanians get to shore without getting their paws wet, as well as their very own secluded island to visit. The side of the boat folds down to create more space, and you can slide right into the ocean.

The Shopkins Mega Pack makes it easy for girls to stock up on their favorite characters! Featuring multiple characters and shopping bags, shopping basket and a collector's guide, this pack gives girls everything they need to complete their Shopkins world. Girls should be on the lookout for Ultra Rare or Limited Edition characters. Shopkins fans should shop to it now and avoid the rush at the check-out!

Critter babies love riding the merry-go-round! Merry-go-round spins as you turn the handle. Fish seats can detach from the carousel. Also features water spray & slide. Merry-go-round measures 6" x 4.5" x 6.5".

Own the Naboo Starfighter set with opening cockpit, spring-loaded shooters, eject function, access ladder, fueling station, stand and more.

Seventy-five million years ago, there really were sea monsters, and this long-necked Elasmosaurus from was one of them. Wild Safari® Dinosaurs and Prehistoric Life were created for the dinosaur lover in all of us. Each Safari Ltd® hand painted figure is designed to stimulate the imaginations of children of all ages.

The North American Bull Moose is one of the largest instinct species in the deer family. These males are known for their prominent antlers and are gentle forest inhabitants who prefer temperate to subarctic weather! Our Wild Safari® North American Wildlife collection represents the many animals, great and small, that call North America home. Professionally sculpted and individually hand painted, Wild Safari® North American Wildlife continues the tradition of quality toys you expect from Safari Ltd®.

These scented backpack clips are shaped like foods. Pictured: Freddy Frosted: I'm chocolate donut scented!
— Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly in a June 2015 survey that Whiffer Sniffers are their store's best-selling plush.

Go on a Shopkins™ spree and shop till you drop with the Shopkins™ Small Mart! Slide your characters down the delivery chute and then have some fun on the treadmill register at the check out counter! Complete with 2 exclusive characters and a shopping trolley. Collect them all!
Awards: 2015 TIA Girl Toy of the Year

The new Ultimate Collector Series Star Wars TIE Fighter has 1,685 pieces. The finished model is 18.5" tall, 12" long, ~12" wide, and comes with a display stand and TIE Fighter Pilot minifigure.
Launch date: May 2015
— Two out of 11 retailers told TDmonthly in a May 2015 survey that Star Wars LEGO was their best-selling licensed toy property.

Start your super-cute Shopkins™ collection with the 2 Pack! Includes 2 characters and a shopping basket for you to shop with! Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Shop away with the Shopkins™ 12 Pack! Collect all of the super-cute Shopkins™ characters and you might be lucky enough to find some rare characters too! Includes 12 Shopkins™, 1 shopping basket, 4 shopping bags and a collector's guide. Collect them all!
— In February 2015, Barbara Vininsky of Jack & Jill in
Montreal, QC, told TDmonthly that "SHOPKINS are the hottest thing since Rainbow Loom!"

Pirate Kitty is Ninja Kitty’s rival and next-door neighbor. He steals everything he needs to be a pirate from his owner, including the Jolly Roger panties on his head. He also has his leg stuck in a toilet paper roll to complete the look while he orders Squeakarr, his first mate and cat toy, about on many tasks while he spies on the dastardly Ninja Kitty.

Ninja Kitty is the world’s WORST ninja! Even worse are his sewing skills, which is why his ninja suit has no sleeves. When Ninja Kitty discovers Tentacle Kitty, he thinks she is the prettiest thing he has ever seen. He tries to admire her secretly from the shadows until he falls out of the tree on top of her.

Millions of years in the making, Neat-Oh! Dinosaur Stompin' Grounds™ capture the real life world of dinosaurs where dangers lurked in lava lairs and tarry pits. There are four playsets each come with a hand painted dinosaur figure, a playbase, and lava, swamp slime or tar.

The kittens of Tentacle Kitty’s species are referred to as “The Little Ones”. As they grow, they increase the number of tentacles they have. These super soft and cuddly Little One plushes sit at 4 inches tall and have 7 tentacles each. With 10 colors to choose from, everyone will find their favorite!

Tentacle Kitty is a kitty from another dimension that just so happens to have tentacles. Now you can cuddle her and all of her ten springy tentacles with this super soft Tentacle Kitty plush! If you love kitties, tentacles, confusing your friends while making them squeal with delight, then this is the plush for you! Sitting at 8 inches tall, this is a perfectly cuddly critter ready for adventure!

Viviana™ and Valentina™ are Vi and Va™! Two sisters and best friends with their cousins, Felicia™ and Roxxi™. Every day is an adventure and a reason to celebrate the bond of family and friendship.

Route 66 is the newest of our souvenir dice a great collector's items and can be used with any dice game.

Samú Wind-up is the 20th and newest creature from Chico Bicalho’s Critter Wind-up family. Samú is multi-legged for a simple reason; in a previous life it only had three legs. Sixteen legs enable Samú to perform a type of athletics previously unthinkable to any critter we’ve known. Samú puffs over obstacles valiantly, climbing through small obstacles with great enthusiasm. Requires no batteries. Launching at Toy Fair 2015.

Father, Richie is a huge sports fan and works as a sports writer for the Cloverleaf Corners newspaper. Sister, Isabella is the most popular girl in school. She is a member of several clubs including gymnastics and tennis. Baby girl, Katie loves to take a lot of naps and listen to lullabies.
— Barbara Fineblum, owner of Barstons Childs Play in Rockville, Md., told TDmonthly in a December 2014 interview that the Calico Critters Hopper Kangaroo Family was a best-selling play set at their store.

The lights turn on and off in this spacious four-room townhome, and the room divider can be moved to create a fifth room. The home opens and closes for lots of decorating and pretend play fun. The moveable staircase and extra floor area can be used to create larger rooms. House measures 12"" x 12"" x 12"" closed, 21"" x 21"" x12"" opened. The Hazelnut Chipmunk Family lives in this home. Critters & some accessories sold separately.
— In a December 2014 survey, two out of nine retailers told TDmonthly that this was a best-selling play set at their store.

The Four-Headed Orange Dragon has little to fear, with four sets of eyes on the lookout for food and fiery colored scales that allow it to move through boiling hot lava pools. Safari Ltd® Dragons include the most colorful, creative, and varied dragon figures available. Some of our most intricate professional sculpting and eye-catching hand painted designs can be found in this collection. Let your imagination soar with our Fantasy figures!
Awards: 2014 TDmonthly Magazine Top Toy Award