The Classic Princess Dress is made of velvet stretch material, has a lace up ribbon corset with flowers and comes with a matching head wrap. This dress is available in either Pink & Fuchsia (PA105F) or Pink & blue (PA105B) in sizes (S) small, (M) medium & (L) large. It's an "Affordable, High-Quality dress," Rachel Scharfman, brand marketing manager at Almar Sales, told TDmonthly. Launch date: January 2011.

These glitter wings come in an organza bag with maribou trim. Six layered pieces feature a three color base and two colors of glitter.
— In a Winter 2012 survey Melissa Pennille, co-owner of Teaching Toys & Books in Tacoma, Wash., told TDmonthly that butterfly wings were one of their bestselling items this Halloween season.

This size-flexible dress is made of heavy satin and embroidered brocade. Encourages creative play. Fully machine washable.
— In a December 2011 survey about best selling Halloween items, seven out of 12 retailers named Creative Education as their best selling brand of costumes.

These musical skirts have adjustable waistlines to fit girls of all sizes and ages. The skirt plays music while the wearer dances.

Each set of Air Hedz comes with a piece of huge inflatable headgear and an inflatable accessory. Boys can choose from a cowboy hat and gun, alien head and hands, robot head and blaster, fireman hat and extinguisher and a pirate hat and cutlass. Our range for girls features a princess wig and wand, nurse hat and nurse kit and a pop star wig with a mic. Launch date: February 2011.

This kit comes with four tiaras waiting to be decorated. Girls follow a simple numbered legend and stick over 900 sparkling tiles and jewel pieces to create a beautiful set of jeweled tiaras. Each of these tiara's come with its own special colored over-sized jewel. "Not just a craft, this kit results in four tiara's to be used for open-ended and imaginative play.  Every girl loves being a little princess, and with four different tiara's to choose from, this craft goes from art project to dress-up fun," Stephanie Carver, from The Orb Factory, told TDmonthly. Launch date: March 2011.

With Sticky Mosaics Crowns of Kings boys decorate 6 different kingly crowns, all based on actual historical crowns. By following a simple numbered legend, boys stick more than  1300 sparkling tiles and jewel pieces onto the different crowns to recreate monarchies past. This kit also comes with an educational booklet featuring historical information on each individual crown. "Looking for a craft for a boys birthday party?  Sticky Mosaics Crowns of Kings comes with 6 different crowns and is perfect for all your little royals!  This quality craft kit is sure to entertain a group of boys as they make the crowns and then play with the finished products," Stephanie Carver, from The Orb Factory, told TDmonthly. Launch date: March 2011.

Children can transform into a colorful monster with these fuzzy costumes. The collection includes three different vibrant plush monster costumes: orange, blue and green. Every monster costume also has a coordinating monster friend. Launch date: January 2011.

This new dress-up outfit includes a ladybug polka-dot pattern dress made of satin, poly-spandex, tulle and taffeta, antennae headband and ladybug wings with easy to slip on elastic cords with Velcro-like closures. Fits sizes 4-6. Launch date: January 2011.

This satiny witch hat gives any hag a touch of class.
—  "We have a store now in Salem, which is the Halloween capital of the world," said Kristen Pollard, owner of Mud Puddle in Marblehead, Mass. "It's very local, market-driven. It's all visitors to Salem. Everyone walks around here in costume or wearing hats. People that come here, if they don't have something, they want something to fit in...to be festive, to join in the fun."

Each soft vinyl set of teeth fits over real teeth, instantly transforming the wearer into a new creepy character. Nine different styles. Illustrated window box.
— Dean Smith, co-owner of JaZams in Pennington, N.J., says kids liked to spook their neighbors with these teeth during Halloween 2010.

These capes and wings help children explore their creativity as they pretend to be wizards, dragons, fairies, princesses and more. Ranging in size from toddler to child, these dress up clothes allow children to play out many stories and fantasies as they play. The bright colors and initricate designs enhance their imaginative play. All these dress up clothes are made of natural fibers and are machine washable to be used over and over again.

Fan Stamp's Disney Face Art takes dress-up and playtime invites for increased imaginative options. For parties or everyday fun, Fan Stamp allows children to enhance their role-play experience with Disney characters they love. Designs are 100% mineral make-up, hypo allergenic and sweat and water resistant. Designs are reusable, include glitter, apply in seconds and wipe off easily.
Awards: National Parenting Center Seal of Approval 2010

This makes a great costume from the movie Toy Story.  Product includes set of inflatable vinyl wings.
—As of 10.25.2010, this product had 3 out of 5 stars from 19 reviews on Amazon.com and was No. 3 on the top 100 best-selling toys and games. PROS: Good costume. CONS: Can leak air.

This classic disguise, with black furry eyebrows and mustache, will give users a whole new look, unless they already have a sizable nose, big eyebrows and thick black glasses. The plastic frames are designed to fit most adult heads, and come bagged with an illustrated header.

This bountiful beard extends a cascade of wispy whiskers 4' below the chin. It would take decades to grow a real beard that long. The adjustable strap is designed to fit all heads.

This set gives girls wings of their own that match Groovy Girl Becca Butterfly. The dress-up includes Becca's dainty pink and yellow dress and shimmery wings.

Girls can create custom interchangeable fabric-covered snaps that mix and match into a closet full of accessories, including rings, bracelets, necklaces, belts, ponytail bands, barrettes, headbands and more. Skills to create printed fabric, such as photo transfers and embroidering, are broken down into easy, step-by-step directions.

These easy-to-apply designs transfer 100-percent hypoallergenic high-grade mineral makeup to skin in seconds and can be applied multiple times. The kit comes complete with four fantastic designs. No water is necessary and they easily wipe away, yet are water and sweat resistant. Simply place each stamp, press firmly over the image, then peel to instantly reveal an image of a favorite character and design. Awards: 2010 ASTRA Must See Item at International Toy Fair; 2010 National Parenting Center Seal of Approval

These easy-to-apply designs transfer 100-percent hypoallergenic high-grade mineral makeup to skin in seconds and can be applied multiple times. The kit comes complete with two fantastic designs. No water is necessary and they easily wipe away, yet are water and sweat resistant. Simply place each stamp, press firmly over the image, then peel to instantly reveal an image of a favorite character and design. Awards: 2010 ASTRA Must See Item at International Toy Fair; 2010 National Parenting Center Seal of Approval

This fall tee features a fairy that comes complete with a velcro-attached dress. Girls can remove the dress and attach a different one. Additional dresses are sold separately. Fairy dresses are handmade in the USA. Made of tulle, special glittery fabrics, and flowers.

This panda costume is designed to be warm and comfortable. The QT Comfy comes in multiple animal versions.

Girls gain superhero strength in this fully-lined pink cape made of washable crushed velvet. It's easy for children to put on and take off with quality velcro closures. Add accessories, like the matching fuchsia and white Hero Mask (sold separately), for a quick and easy dress up look.

Sizing
• One size fits most ages 3-8, 24" from neckline to hem

This gorgeous 5-piece set is the best Captain Hook value on the market. MSRP is $29.99 and you get all 5 items: Jacket, Hat, Pants, Hook, and an Eye Patch.  This set is made with high quality cotton and the jacket is trimmed with a golden bias.

This dress, wings, and wand set retails at $29.99. The dress is made with satin top, which is fully ruched for comfort and size flexibility. The skirt is made with tafeta lining and many layers of tulle and tricot petals, adorned with little butterflies. The 3-tone wings are covered with glitter and the elastic wings straps are covered with satin for comfort.