Brightly colored animals and familiar objects illustrate the letters of the alphabet on these cardboard blocks. Nested, the ten vibrant blocks fit into the included carrying case. Stacked, they form a tower nearly three feet high!
— In a February 2015 survey, six out of 11 retailers told TDmonthly that Melissa & Doug makes their best-selling wooden toys. Bebe Feimster    , manager of Big Smile Toys/Hardware Center in Paoli, Pa., said these blocks do particularly well.

Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, plane, bus and trucks around the colorful maze. The beautiful sustainable table top design provides a sturdy surface for little learning hands to explore, move and discover. The beads even go through and under the tabletop! A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For ages 10 mos+
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a February 2015 survey that Alex's Busy Bead Maze is one of their store's best-selling wooden toys.

This game requires fast hands and fast reflexes. Roll the dice, quickly identify the missing colored shape and grab the matching cup. You will have to move fast since they are all up for grabs and the first to collect three cups wins the game. The game is for 2-8 players, ages 6+ and plays in 10-20 minutes.

Standard Pump Rockets are a rollicking blast to fire. But our new Bungee Blast Jr ramps up the fun and excitement by an order of magnitude. We've engineered a patented elastic bungee cord inside the pump cylinder to turbo boost the launching power. Load a foam rocket into one end and pull back the cylinder, feeling the increasing tension of the cord inside. Then let go. Kids will be amazed as the stored energy of the cord pushes the piston of air very forceful, blasting the rocket out at hyper-speed. It's like putting a turbo-charger inside! Ages 3 & up.

Your Babblebaby™ doesn't talk yet...but it does have a language of its own! When you talk to your baby it will talk back! Babblebabies™ uniquely responds to your voice with over 80 different real baby sound combinations including babbles,coos,cries, and giggles! It’s designed to be the perfect baby doll for little parents.This baby has light skin, blonde hair baby and blue eyes.It looks, feels, and sounds like a real baby.

Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year

It's a modern twist on the popular Simon game, the classic fast-action game where you need to remember and repeat the patterns. The Simon Swipe game has the iconic colors, lights, and sounds of the classic Simon game in which you respond to the ever-increasing pattern of the light and sound combinations, but now touch screen technology adds an extra challenge to the game. Swipe the lights to conquer the colors! To master this challenging game, you need to tap, swipe, and reverse your way to victory as you try to repeat the pattern of lights and sounds. When you hear the music and see the lights flash, you've leveled up and a new pattern will start. If you make a mistake, the buzzer will signal the end of the game and the unit will let you know your score. 4 ways to play!
Awards: 2015 TIA Game of the Year

Zoom down the runway and off on another tough cargo mission with the biggest and most demanding LEGO® Technic plane yet. This is so much more than just a model, as it has a range of real-world functions to help it do its job. Move the joystick and watch the flaps, elevators and ailerons move, then activate the LEGO® Power Functions motors to open the front and rear cargo bay, retract the landing gear and spin the propellers. It’s just like the real thing! Rebuilds into a Transport Hovercraft.
Awards: 2015 TIA Educational Toy of the Year

Introducing LEGO FUSION – Real-life LEGO builds that come to life in virtual games. Rule your town and create it the way you want by building with real LEGO bricks that come alive in this virtual world! Find out what your mini citizens need in the LEGO FUSION Town Master app for your smartphone or tablet. Then build it with real LEGO bricks! Create restaurants, shops, fire stations, roads and more on the LEGO FUSION capture plate. Snap it into your virtual game with just a click and watch it come to life! Earn valuable studs and happiness for your citizens by completing missions and mini games as they pop-up throughout your town. Expand your virtual world in every direction. LEGO FUSION Town Master includes Mayor minifigure. Features 256 LEGO pieces including the LEGO FUSION plate for capturing your LEGO creations digitally. A ‘Get Started Guide’ with inspiration and instructions for play. The LEGO FUSION Town Master app is downloadable from U.S. app stores and is required for gameplay. The LEGO FUSION Town Master app includes a free trial of the full experience
Awards: 2015 TIA e-Connected Toy of the Year

Split before he splats on you! Players squeeze the seagull's tail as he flies over the sunbathers below. The kid-powered pump on the seagull's tail randomly squirts bubble solutions; if he splats on your sunbather you lose a playing piece. This unique games provides hours of foamy fun for all ages! 2-4 players.

Frogglez® Goggles are swim goggles made out of neoprene (wet suit material) with a patented strap design. This design fits 90% of children between the ages of 3 and 12 very comfortably. An easy to use velcro adjustable connection allows for size adjustments. They do not pull hair or fold down ears.

Frogglez® are designed for non-competitive swimmers that simply want a more comfortable, fun and stylish option compared to the archaic, traditional swim goggles. MSRP: $19.95-24.95

Awards: 2015 TDmonthly Magazine Top Toy Award

SPECTACULAR, QUICK, KALEIDOSCOPIC ROLLING CUBE GAMES
30 COLOR CUBES – 6 COLORFUL GAMES!
Imagine 30 of the most beautiful, multi-colored cubes you’ve ever seen. Fun to hold, fun to ROLL, and Spectracube includes rules for SIX different games, from fast to strategic, to satisfy all fans of rolling dice game action!

LOVERS OF CHESS, CHECKERS AND PUZZLE GAMES WILL LOVE JUXTABO! THE COLORFUL GAME WHERE YOU STACK TO WIN
Juxtabo is a fun 3D game where players stack colorful pieces to create patterns on the challenge cards. The board is different every single game, because players create the board with Juxtabo pieces. As the game goes on, the board grows, and it starts to look like a colorful mountain range. The player with the most challenge cards completed at the end of the game wins!

The GEOFLUX(tm) is made of one continuous band of steel to make a brilliant, extra rugged spring. The GEOFLUX(tm) will effortlessly flow up and down your arm or pass to a friend.  When not in use it makes for a great desk sculpture. Winner of multiple awards!

Using our Brand New Patented BUNGEE Power system, the AIR ARCHER(tm) can propel safe, soft foam rockets up to 150 ft! The AIR ARCHER(tm) is another revolutionary item added to the award winning PUMP ROCKET(r) line!

Discover exciting new worlds with your epicly sized 28 in long ZOOB® Galax-Z™ Z-Star Explorer™. Your 2 Zoobonauts, Gamma and Helio, are ready to explore uncharted space in dual cockpits! Contains 316 pieces and easy Instructions for 3 alternate builds.

Spell words that combine the consonant cards in your hand with the vowel dice. The first person to shout out their word wins the hand. Includes 6 vowel dice, 53 cards, Dice Slide and easy-to-understand instructions. For 2-4 players. Part of a collection of games that include the storage and gameboard in one. Patented design allows you to take and play dice anywhere. Each game sold separately.

Make 6 stylish textured outfits! Rubbing onto sticker sheets means you don’t have to color in the lines. Just peel and stick your perfect shapes! Sticker sheets lock onto rubbing plates so it is easy to hold. Includes 10 textures on 5 rubbing plates, 6 fashion scenes, 256 stickers, 8 crayons, and easy picture instructions. Launch date: Spring 2015.

Learn about the United States while soaking in the tub! 74 colorful foam puzzle pieces float and stick to the tile wall when wet. Includes all 50 states, weather and landmark pieces to layer on and a suction cup mesh storage bag. SMALL PARTS. Not for <3 years. Launch date: Spring 2015

Deluxe puppet book includes Story book, coloring pages, removable puppet and free DVD! Great value and extended play time for kids! 5 different volumes / puppets available. Cow, Gorilla, Cat, Dog and Frog. All ages.

Make a Purr-fectly plushable Cat. Use the stylus to punch fabric pieces – match the colors to create 3D Plushy pals.

Aerodynamically designed to optimize speed, distance and height, the Sky Shredder is the ultimate in performance flying discs. Throw further, faster and with precision using the latest technology from BYA Sports. The lightweight material is ultra-soft and dynamic, but remains stable in flight with strategically placed ventilation ports. Use on its own or add a standard tennis ball in the center to propel your game to the next level. Recommended for ages 8 & up, 1 disc $7.99 MSRP or 3-pack $11.99 MSRP.

Create an adventure vacation experience at home with the Sky Line backyard zipline kit from BYA Sports. Made from high-quality steel, this industrial strength kit is available in multiple lengths and with or without seat to customize your ride. Recommended for ages 8 & up, starting at $99.99 MSRP.

Build a musical instrument with this 24-piece set. Includes 2 mouthpieces, 2 trumpet ends and twisting tubes. All components are made of unbreakable ABS plastic. Compatible with Tubation.
— David Stelzer, owner of Shananigans Toy Store in Baltimore, Md., told TDmonthly in a January 2015 survey that the Saxoflute is one of their store's best-selling musical toys.

Entertain the crowd with our 16 hole harmonica! Comes packaged in a durable cardboard box with pop up lid. Measures 5.5 x 1.5 x 1.5 in box. Ages 3 & up.
— In a January 2015 survey, two out of 10 retailers told TDmonthly that Schylling Harmonicas were their store's best-selling music toys.