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 Popular Articles

A few of our most popular articles from 2003.



Holy Toys
The recent release of Mel Gibson’s film, The Passion of the Christ, has stirred many conversations both in and outside the sanctuary...


Enemy at the Gates: Wal-Mart Redefines Toy Retail
For specialty retailers, chains such as Wal-Mart and Target have become the dragon at the gates...


Fisher Price’s New Powertouch
Those who see the August launch of Fisher Price’s new Powertouch learning system as a knee-jerk reaction to the success of Leapfrog’s LeapPad, might want to take a closer look...


Mattel's Perspective
Julia Jensen is a busy woman these days. As vice president of public relations for Mattel’s Girls’ Division, the launch of the company’s new Flavas dolls in July has kept her Palm Pilot humming.


Doll Wars: Mattel’s Flavas Take on Bratz in a Battle for Tween Girls’ Dollars
Fa-shizzle: the Flavas crew rocks, bling bling! If you’re a girl between the ages of 8 and 10, no doubt you understand the above sentence...



Toy and Hobby Industry Adopts New Retail Strategies for a Slow Economy:
A Roundtable with TDmonthly Editors
The slow economy and the consolidation of retail outlets such as K-Mart have prompted toy and hobby manufacturers to be more creative...


War with Iraq Inspires New Toys
Heavy television coverage of the war with Iraq gave the world a front row position for the parade of impressive U.S. and British weaponry, and toy manufacturers paid particular attention...








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