These "award-winning” bracelets were invented by a mom who lost her 7-year-old daughter for a terrifying 15 minutes while on vacation in 2007. As these uniquely-themed ID bracelets are moved back and forth,  a “magical” effect is created that brings our safety dog “Spot” to life. On our everyday series bracelet, Spot winks, wags his tail, and waves. Using the included marker, parents simply write their names and cell phone number son the back of the easy-to-recognize safety products. Spot Me ID™ “animated” ID Bracelets are waterproof, affordable, and require no batteries. "There is nothing on the market like Spot Me ID™," said Jamie Rayko, CEO of Spot Me ID, Inc. “With over 2,000 children lost every day, there is nothing more important to parents than keeping their kids safe. Every family needs Spot Me ID™, “Because Kids Get Lost™.” Launch date: 08/01/2008