Designed for children ages 3 to 8, Pipperoos' creative drama kits include dress-up materials and an illustrated storybook. The Sea Play Sea Turtle Kit features a Terry the Turtle costume and Pipperoos' first book, The Key in the Sea. While listening to the story, children can pantomime, act out the story independently, or explore the theme with related activities listed in the book. "Pipperoos' creative drama products encourage active participation in reading, storytelling, and learning," Jennifer Hastings, co-founder of Pipperoos, told TDmonthly. Launch date: August 18, 2009.