For kids who have tired of swatting at gnats and mites, this new robotics construction set will give them something bigger to aim at. Kids can build a variety of critters, including a robotic bug. The bug will back off if it gets too close to an object or, if it feels threatened, it will reach out and “sting” the intruder.
This robotics toolset includes a “Quick Start” guide to build and program a robot in 30 minutes. Mindstorms uses “intelligent brick” and light, sound, motion and touch sensors. This product is blue-tooth wireless technology capable. LEGO Mindstorms NXT won first prize in the category “Technical Innovation” at the international Nürnberg toy fair in Münich. Launch date: 2006.
— "LEGO, if I can get them, but that's a whole other story," said David Campbell, owner of Amazing Toys in Great Falls, Mont., when discussing upcoming holiday 2007 hot sellers for young boys.
— "We're the best ones to sell it for LEGO,” Campbell added. “I can steer people toward Mindstorms in my store, and I can steer them away from Mindstorms [if they] shouldn't have it. Walmart.com doesn't talk to people."
— Seven of 54 retailers said that despite the availability of LEGO in the mass market, it will still sell in specialty stores during the holidays.