Pal Toys, LLC was started in 1999 by two women entrepreneurs. After having children, both of these women and their families reprioritized their lives. They left careers in the financial sector to focus on what they felt was most important -- raising their own children. Pal Toys was started with an idea about how to better organize and develop fun, learning activities to do with their children. "Bright & Beyond" activity cards were born! Pal stands for "play and learn," the way we feel that learning should happen.