Playhut is dedicated to creating innovative toys and play structures that encourage interactive, imaginative and explorative ways to play. Founded in 1992, Playhut has become the number one marketer of fun and creative play environments in the United States. Quality, innovation, safety and value are priorities to Playhut, Where you go to Play!™. The latest innovation by Playhut is the introduction of GoLive Play Systems, a patented cutting-edge application of technology that combines traditional doll play with interactive technology, providing children with a unique way to play. Each doll contains a computer chip that reacts to the individual fashions, cartridges, and base stands. Once activated, the stand sends a signal to the handheld unit, where the doll's personality, special power, mythology and voice are revealed, and hours of game play become available. Customers have been delighted to have a fresh, stylish, and classy fashion doll that offers girl-themed, kid-friendly video games for hours of entertainment.