Celebrating its 40th anniversary in 2006, Playmates Toys, Inc., is among the
most well respected and innovative marketing and distribution companies in the
global toy industry with a proven history in both the creation of innovative
and imaginative products as well as the development and management of profitable,
long-term brand franchises.
Among the company's best-known proprietary brands are the unique water-filled
"Water Babies®" dolls as well as the category leading "Amazing" brand of interactive
dolls and special feature plush toys. Core licensed character and entertainment
brands include Disney® Princesses and classic characters, Disney Fairies, BBC
Worldwide's "Little Robots," Universal Studios'/Peter Jackson's "King Kong,"
DIC's "Strawberry Shortcake," and 4Kids Entertainment/Mirage Licensing's "Teenage
Mutant Ninja Turtles." From its offices in Hong Kong, China and the United States,
Playmates designs, develops, markets and distributes its products in over 60
countries worldwide. Playmates Toys, Inc., is a division of Playmates Holdings
Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock