The Swatch Group is the biggest watch company in the world, driven by a deep
passion for high quality, fashionable and classic timepieces that represent
Swiss watch-making tradition. The biggest watch names in the world are Swatch
Group brands, such as Breguet, Blancpain, Glashütte-Original, Jaquet Droz,
Tiffany & Co., Léon Hatot, Omega, Longines, Rado, Tissot, CK, Balmain,
Hamilton, Certina, Swatch, Mido and Endura.
Created in 1987, Flik Flak, a brand of The Swatch Group, was designed to be
more than just a simple children's watch. It is notably the first ever
brand of children's watch to introduce the concept of teaching the time,
allowing this learning experience to be transformed into something amusing for
children. Synonymous with unique quality, Flik Flak quickly became the world's
best-selling children's watch.
The creativity of Flik Flak products has always been inspired by quality, time,
fashion, and children's tastes. It is a brand that remains constantly
stimulated to stay a step ahead in order to meet the expectations of parents
and, of course, children!