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F

closer look at: Mattel



Briefing.com is the leading Internet provider of live market analysis
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StreetBeat: Mattle Inc.
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Continued from: mattelstock.htm

Briefing.com: Can you comment on the difficulties Mattel is experiencing integrating The Learning Company? Is that a function of poor industry fundamentals, poor management, or both?

Sean McGowan: TLC's main problems boil down to these three: First, growth in unit sales has been driven by price discounting, which has hurt margins. This began long before Mattel bought them, but has accelerated. Second, TLC's management was spending too little on R&D, leaving them with "tired" products that were not competitive. And the third issue is that some of TLC's customers turned out to be poor credit risks.

Tony Gika: We don't necessarily think we have all the answers yet on what happened at The Learning Company. One issue is that there is slowing PC software demand and the company got caught shipping a little too much product. We do feel there were management issues at both Mattel and The Learning Company, and that these issues should not be blamed on just one unit. Mattel management needs to step up and take some of the responsibility for issues at TLC.

Mattel is a very valuable business with numerous global brands and key underlying businesses waiting to be unlocked. This is a company with unbelievable potential, and Mattel just needs the right management team with the right strategy, vision and ability to execute.

Briefing.com: What is your outlook for this stock next year?

Sean McGowan: I have Mattel rated "HOLD." I believe the stock is cheap, but until a number of issues are resolved, the uncertainty will probably hold it down. Among these uncertainties are whether or not we have seen all the bad news out of TLC, and how Mattel's depleted management ranks will be restocked. This could take several months to clear up.

Tony Gika: Our view has been tempered in recent months, but we are optimistic long-term. Whether it's this management team or another remains to be seen, but we are optimistic do regarding a turnaround in the 12-18 months. In general, investor interest has been low due primarily to earnings disappointments, The Learning Company issues, slow earnings growth and a slow growth industry. These issues are wearing on investors, and they are tired of seeing no swift action to turn this company around. At the same time, it is very difficult for a traditional toy company to see quick turnaround results. This is roughly a 5% growth per year industry, and that makes it tough to turn around on a dime.

We remain optimistic long term, and continue to rate the stock "buy" with a 12-month price target of $18-20.

Please note: Briefing.com is provided as an information service only. Briefing.com does not make specific trading recommendations or provide individualized investment advice. Readers should make investment decisions based on thorough research and their own investment criteria. See Disclaimer.

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