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Grrl
Power: Groovy Girls Keep it Real
By
Jodi
M. Webb
February
1, 2003
Groovy Girls Dolls - Jordan, Josie, Janisse |
Groovy
Girls is a unique doll that’s cozy enough to cuddle
and fashionable enough to be the envy of every Groovy Girl enthusiast
from ages 4 to 74. The 13" cloth dolls sport removable outfits
that range from glam evening gowns complete with feather boa, to
stylish sweaters and bell-bottoms, to karate outfits with an assortment
of belts. These multi-cultural dolls come in a variety of skin tones
and hairstyles; every little girl can look from her doll to herself
and realize that she's "groovy" too.
Groovy
Girls Dolls |
According
to Nancy Severson, marketing manager for Manhattan Toys,
"The Groovy Girls brand celebrates diversity and validates
the fact that girls are important in the world!"
When they were introduced in 1998, the Groovy Girls alone were great
imagination boosters for girls, earning them notice from the Toy
Industry Association (TIA) and a Hot Picks Toy Award for imaginative
play from ASTRA retailers in 2002. Now a whole Groovy World is taking
shape, echoing the bright colors and soft cloth shapes of the original
Groovy Girls. Groovy Girls can now lounge on Groovy chairs in their
own Groovy Loft, while chatting with Groovy Boys on their Groovy
laptop!
Groovy
Girls Scooter |
Along
with new clothes, beach accessories and a backpack for carrying
Groovy Girls, 2003 will be introducing a line of Groovy
Pets including Pogo Dog and Ling
Cat. Even animals are stylish in this world, bedecked in
fashionable collars and leashes that attach to a Groovy Girl's wrist.
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