|| Products from ALEX BRANDS
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Below are some of the products ALEX BRANDS has shared with ToyDirectory and TDmonthly
This set is designed to help children practice their beading and fine motor skills while learning the alphabet. It includes 26 chunky wood letters, a wooden needle, cotton lace and a stopper. This product is made with sustainable wood, natural inks, and packaged with recycled paperboard. Awards: Dr. Toy Best Green Toy Award 2010
ToyDirectory Product ID#: 29902 (added 8/4/2010)
These colorful boxes can be used to stack and create scenes. The boxes can be stacked vertically up to 35" tall or laid horizontally. This product is made with recycled paperboard and printed with soy ink and water-based varnish. Awards: Dr. Toy Best Green Toy Award 2010
ToyDirectory Product ID#: 29901 (added 8/4/2010)
With this 40-piece restaurant playset, little ones can design their pretend menus with many different pretend food items, and step into fully into their roles with a guest check pad, a waitress's apron and a hat. The table is set with menus, cloth napkins, cups, plates and flatware. The set, which packs into a carrying case, even comes packaged with two play credit cards.
― “The Sweetheart Cafe from Alex does very well,” said Lori Hershman, owner of Evan's Toy Shoppe in Camden, Conn., in spring 2010.
― Five out of 43 retailers who took part in an April 2010 survey of best-selling activity kits and playsets named Alex as their top supplier for this category.
ToyDirectory Product ID#: 28659 (added 5/26/2010)
Kids can store all their art projects in one place. This portfolio has nine expandable pockets and holds papers up to 12" x 18".
ToyDirectory Product ID#: 28526 (added 5/14/2010)
The Little Jumper Trampoline from Alex Toys is a colorful, padded trampoline with a cushioned handle. Designed as an outlet for kids’ non-stop energy, it holds up to 70 lbs and features a no-slip grip and spring-loaded legs. To assemble, open the legs, attach the bungee cords and place on the colorful padding.
This product was recalled on 7/18/2012
ToyDirectory Product ID#: 28514 (added 5/14/2010)
Kids can turn ordinary bath water into a tub of colorful fun. The primary colored tablets (50 each in red, blue and yellow) can be mixed and matched to create all the colors of the rainbow. There are enough tablets for more than 50 colorful baths.
— These bath tints have been a consistent good seller at Jillie Beans Toys & More in Westminster, Col., since the store opened in fall 2006. “Kids love that they change the water and can make different colors by blending,” said Owner Valerie Elsea in April 2010.
ToyDirectory Product ID#: 28333 (added 4/30/2010)
Make beautiful beads from foil. The device can create a number of shapes to make an assortment of necklaces, bracelets, rings, and earrings. Kit includes Foil Bead Maker Machine, 3 bead molds, bead rolling guide, 72 sheets of foil in 4 colors, 4 earring hooks, elastic cord, 5 satin cords, beading needle and easy instructions.
— Kate Tanner, owner of Kidstop Toys, was intrigued by this product. "Very different, " she commented to TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 27213 (added 2/18/2010)
This mini kit comes with pre-printed, pre-punched Shrinky Dinks plastic pieces ready to color and shrink. Colored pencils are included for kids to personalize their pirates however they see fit. Once colored, parents just pop them in the oven and watch them shrink to pint-sized versions of their former selves, perfect for embellishments, charms, tiny play figures and more.
ToyDirectory Product ID#: 26814 (added 1/28/2010)
The Giant Weaving Loom kit from Alex comes with everything a girl needs to learn how to weave yarn into fabric. Chunky, rainbow colored yarn is provided to make the process easy to handle and quick, even for a beginner, while the changing colors of the yarn allow a child to see each stitch individually and understand how woven fabric is made. The loom measures 10.25” x 11.5”, allowing room to make plenty of different projects like scarves, purses, belts and more. The kit includes the loom, 100 yards of yarn, a weaving needle, stitching needle, loom comb, and accessories to embellish finished works.
— “Anything by Alex sells well for us,” said Sue Robb, owner of Oakridge Hobbies and Toys in Downer's Grove, Ill., in January 2010. “They have more general topics and all kids seem to like them.”
— “People are home right now doing indoor activities, so I've had a good surge in the Giant Weaving Loom from Alex. Kids make scarves and pocketbooks and things, and it's 7 and up so it's a nice handy-craft for older kids,” Charles Brauer, owner of Cloud 9 Toys in Sudbury, Mass., told TDmonthly in early 2010 of what makes Alex a top-selling line in his store.
— Eleven of 48 retailers surveyed in January 2010 listed Alex as a best-selling supplier of arts and crafts supplies.
ToyDirectory Product ID#: 26812 (added 1/28/2010)
This 15” x 9” accordion case provides storage for all kinds of artwork. It has nine expandable pockets, and even a space for a photo.
— The art storage case by Alex Toys was a great seller at RoundTable Toys in Winterville, N.C., at the end of 2009, Owner David Davis told TDmonthly.
ToyDirectory Product ID#: 26777 (added 1/25/2010)
This kit includes materials to make a friendship bracelet, with a pre-strung wheel, two colors of floss, and string.
— The Friendship Wheel was listed as a top-10 best seller by David Davis, owner of RoundTable Toys in Winterville, N.C., at the end of 2009.
ToyDirectory Product ID#: 26776 (added 1/25/2010)
This jar from Alex includes various art project supplies, such as pom-poms, pipe cleaners, crepe paper and feathers.
— The Giant Art Jar from Alex Toys was a top-10 best seller at RoundTable Toys in Winterville, N.C., at the end of 2009, according to Owner David Davis.
ToyDirectory Product ID#: 26768 (added 1/25/2010)
My Tissue Art is designed as an easy and fun project for even small hands. Pictures are made using colorful tissue squares on a self-stick surface. Each kit includes six pictures and 500 colorful tissues.
— My Tissue Art by Alex Toys was a top seller at the end of 2009 at RoundTable Toys in Winterville, N.C., according to Owner David Davis.
ToyDirectory Product ID#: 26765 (added 1/25/2010)
This colorful apron has pockets in front for keeping supplies and is large enough to keep outfits clean. Velcro straps make it easy to put on and take off! Fits most children ages 3 to 6. Hand wash and line dry.
ToyDirectory Product ID#: 25670 (added 10/20/2009)
Ready to be personalized, this friendship scrapbook is stocked with quizzes, slumber party ideas and a foam wheel and floss to make friendship bracelets.
— Two of 39 retailers named friendship bracelets as a best seller for tween girls during a fall 2009 TDmonthly survey.
― Of 39 retailers surveyed in October 2009 about their top-selling jewelry and accessory items, one listed Forever Friends by Alex as their best seller.
ToyDirectory Product ID#: 25588 (added 10/12/2009)
Kids can learn to knit and design a wardrobe for 12" (30cm) tall Molly Dolly. Everything is included to knit a coat, skirt, dress, scarf, leg warmers and more. There is enough yarn to make 12 fashions. The kit includes colored yarns, ribbons, buttons, floss, wooden knitting needles, sewing needles and full color instruction book. Launch date: 2009.
— Two of 40 specialty retailers referenced art products by Alex when asked about best-selling hobby products in fall 2009.
ToyDirectory Product ID#: 24846 (added 8/4/2009)
Encouraging equal portions of creativity and pampering, Alex's Spiffy Spa kit contains ingredients for an opulent afternoon pedicure. Including three bottles of kid-friendly nail polish in assorted colors, two toe separators, a nail file and more than 100 nail stickers, young girls have plenty of options to match their toes to any summer fashion they might fancy. Also in the kit, a pair of super-soft slippers awaits accessorizing with 30 pre-cut felt shapes that slip over already-applied buttons. Spiffy Spa is available with two different sizes of slippers. The small is suitable for ages 6 to 8; the large is suitable for ages 8 to 10.
― “Right now, it's one called the Spiffy Spa, from Alex,” Steve Banducci, owner of Games Unlimited in Danville, Calif., told TDmonthly of his best-selling gift for girls in June 2009.
― “Spa kits by Alex do well,” said Donna Schwedler, manager of Treasured Child in La Grange, Ky., said in summer 2009.
― In June 2009, six of 47 retailers named Alex craft kits as a best seller for girls.
ToyDirectory Product ID#: 24754 (added 7/24/2009)
Monstrously fun shaped pillows made from super soft faux fur with felt appliquéd toes. Choose from three styles, Yucky Yogi, Lonely Lloyd and Love Lucy in three color ways – lime green, red and lilac. This sad sack is part of a bedding and bath decor line created by the team-up of Alex with CHF. Launch date: July 15, 2009.
ToyDirectory Product ID#: 24443 (added 7/6/2009)
Alex has teamed up with CHF to create a Moody Monsters decor line for kids. Launch date: July 15, 2009.
ToyDirectory Product ID#: 24442 (added 7/6/2009)
Kids won't worry about the monsters under the bed when they're sleeping inside this Moody Monster slumber bag. Alex has teamed up with CHF to create a decor line featuring the grumpy beasts. The machine-washable, super-soft polyester sleeping bag also features an attached monster shaped pillow. Launch date: July 15, 2009.
ToyDirectory Product ID#: 24441 (added 7/6/2009)
Kids who don't like cleaning their rooms can just chuck their toys in this monster's willing mouth. Alex has teamed up with CHF to create a line of Moody Monsters bedding to keep kids on the friendly side of fierce beasts. Yucki Yogi Tall storage hangs from a loop for lots of stuff. Made from machine washable polyester in two styles: Silly Sally and Yucky Yogi. Launch date: July 15, 2009.
ToyDirectory Product ID#: 24440 (added 7/6/2009)
These brightly colored, textured snaps with faces make a push, pull motor skill game for infants. Suitable for ages 6 months and up. Launch date: 2009.
ToyDirectory Product ID#: 24424 (added 7/2/2009)
With My Giant Busy Box, kids can craft and create with two frames, four animal punch outs, 10 colors of dough, two peel-and-stick tissue art pictures, plenty of tissue paper, and glue. All the supplies come in a handy storage box with an easy tote-along handle.
— “It's awesome,” said Vicki Davis, owner of Children's Prep in Atlanta, Ga. In an April 2009 survey of best-selling activity kits and playsets, Davis reported sales of about a dozen per month.
— About 10 percent of 49 retailers named Alex as a best-selling activity kit line in spring 2009.
ToyDirectory Product ID#: 23803 (added 5/21/2009)
These floating drums introduce kids to rhythm while they bathe, and can be pitch-adjusted according to the amount of water in the drums themselves. They come with a waterproof rhythm chart.
— “We sell tons of Alex's bathtub musical instruments. A dozen or so [per month],” Mary Porter, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly in spring 2009.
— In March 2009, eight of 64 retailers named instruments by Alex-Panline as their best-selling bath toys.
— Alex products are always top sellers for Melody’s Choices, Owner Steve Melody told TDmonthly in spring 2009. “Stock it well and it will sell well,” he said.
ToyDirectory Product ID#: 23239 (added 4/9/2009)
Suitable for ages 6 months and up, this set of colorful garden squirters for bathtime includes a flower, snail, ladybug, bee and butterfly. The products are phthalate free.
— “Most of my bath toys are Alex, and their bath squirters do really well,” Elizabeth Ryan, owner of Tales & Toys in Venice, Calif., told TDmonthly in March 2009, noting that she sells four to six of the squirter sets per month.
— Two of 64 retailers noted strong sales of Alex’s squirters in the bath category in spring 2009.
— “I can't miss on my bath toys for toddlers … the Alex line,” Linda Hanzelko of Timmy’s Toy Chest in Lake Mary, Fla., told TDmonthly in June 2010, citing sales of 30 a month.
ToyDirectory Product ID#: 23236 (added 4/9/2009)
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