|| Products from ALEX BRANDS
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Below are some of the products ALEX BRANDS has shared with ToyDirectory and TDmonthly
This colorful, padded trampoline has a cushioned handle and spring-loaded legs. The weight limit is 70 lbs.
This product was recalled on 7/18/2012
ToyDirectory Product ID#: 22583 (added 2/25/2009)
This quilt-making kit for a twin-size bed covering includes precut, pre-sewing squres with a lacing tool, 24, 10.75" colorful squres, cotton ribbon and instructions.
ToyDirectory Product ID#: 22582 (added 2/25/2009)
A comprehensive activity set for preschoolers, Ready, Set, School, teaches children to write, cut, name colors and shapes. The take-along box contains three learning wipe away books and a dry erase marker, eight stackable finger crayons, safety scissors, two stencils, 10 activity pages, 175 stickers, and a shoe tying activities with step-by-step illustrated instructions.
ToyDirectory Product ID#: 22581 (added 2/25/2009)
This deluxe game set come with seven monter-themed games. The three-tiered box includes Moody Monsters matching game, a 56-card deck of playing cards with four different game instructions, and a Mix & Match puzzle game. Moody Monsters features 15 different monsters, each addressing the social and emotional needs of children.
ToyDirectory Product ID#: 22580 (added 2/25/2009)
This vinyl apron gives kids the freedom to be creative without worrying moms about the mess that results. It ties behind the neck and includes three oversized pockets in the front for supplies.
— This art apron was on the list of best sellers at Kazoo & Company in Denver at the beginning of 2009, Storeowner Diana Nelson told TDmonthly.
ToyDirectory Product ID#: 22425 (added 2/9/2009)
Just the cozy cottage backyard birds are looking for, the Home Tweet Home bird-house has a real thatched roof and unique décor as provided by the child. The wooden house has various windows for the residents, pegs for perches on the outside, and attached twine to hang from. It includes weatherproof paint in six colors, a paintbrush and instructions.
— “Alex is strong in the arts and crafts area,” said Randy Horn, owner of Learning Express in Glen Ellyn, Ill.
— “We've done well with the Alex craft kits this year,” said Richard Belanger, owner of Scalliwag Toys in Belleville, Ontario.
— Sixteen percent of 44 retailers listed Alex as their top-selling craft kit supplier in fall 2008.
ToyDirectory Product ID#: 22016 (added 1/7/2009)
This undercover fingerprint kit comes with file cards, an ink pad, a fingerprint speciman card, fingerprint lifting tape and powder, a magnifying glass and a paint brush so that little kids can record and identify fingerprints.
— “Deliveries are very quick,” Tim Hayes, owner of Learning Express in Sudbury, Mass., told TDmonthly of this preferred vendor in fall 2008. “The pricing is fair. They're easy to do business with and the product sells extremely well.” Nearly 10 percent of 52 retailers named Alex as a favorite supplier.
ToyDirectory Product ID#: 21681 (added 12/10/2008)
A high-quality bead loom from Alex puts the ability to make highly detailed, complex beaded designs right in kids' fingers. The kit includes more than 2,000 beads and instructions along with the loom itself.
- “We do some kits by Alex, to make your own beads,” said Dean Nelson, owner of Wizard Kids Toys in Toledo, Ohio, when telling TDmonthly about his best-selling jewelry in early fall 2008.
- “We do sell jewelry craft kits,” added Heather Rounds, buyer for Smart Kids Company in Greenwich, Conn. She listed Alex among her store’s top sellers when it comes to jewelry and accessories.
ToyDirectory Product ID#: 20620 (added 9/19/2008)
With this kit, kids can color a dragon and butterflies on purse that measures 10” W x 7.5” H x 3.5” D. It comes with six permanent markers in a pouch.
— The “Color a Purse and Backpack by Alex,” are popular girls’ gifts at Pun’s Toy Shop in Bryn Mawr, Pa., Owner Joe Berardoni told TDmonthly in July 2008.
— Four retailers of our 68 mentioned Alex craft kits as a best-selling product.
ToyDirectory Product ID#: 20313 (added 8/28/2008)
This 13.5” x 10” wooden case holds a colorful array of 113 pieces: 32 fine tip markers, 28 colored pencils, 24 oil pastels, 20 crayons, two drawing pencils, a ruler, an eraser, a pencil sharpener, a fold-out drawing board and two easel clips. It includes drawers to hold supplies, and opens to show a fold-up easel.
— When asked about top-selling educational products, Terry Watkins, employee of Interactive Toys, Crafts and More in Cle Elum, Wash., said, “Paints and watercolors, and we sell a lot of crayons.”
— “[Customers] like [art supplies] because they are educational and keep the child busy,” said Donna Stone, manager of The Perfect Present in Suwanee, Ga.
— Ten percent of retailers told TDmonthly in summer 2008 that art supplies are their top-selling educational and school-supply items.
ToyDirectory Product ID#: 20041 (added 8/12/2008)
Kids can design and paint their own ceramic beads and create personalized bracelets, necklaces and keychains. The kit includes 16 square beads, 10 shaped beads, two large heart pendants, six ceramic paints, two brushes, two keychain accessories, glass seed beads, ball chains, elastic and easy instructions. This item is an Oppenheim Toy Portfolio Platinum Award winner.
— “Any arts and craft kits by Alex sell really well,” Linda Angel, owner of Kidoodles Toys in Norman, Okla., told TDmonthly in April 2008.
— “Our best-selling craft kits are bead kits by Alex. …[We sell] at least three or four every day,” Gary Timmerding, manager of Johnny’s Toys in Covington, Ky., told TDmonthly in April 2008.
— Over one-fourth of the 50 retailers who spoke with TDmonthly in spring 2008 named Alex kits as best-selling kits in their stores.
ToyDirectory Product ID#: 18753 (added 5/8/2008)
Kids can create their own beautiful handbag with this kit, which comes with a canvas purse, adhesive gems, more than 160 precut, sticky fabric shapes and easy instructions. This product is an iParenting Media Award winner.
— “Alex is our number one activity set … [and] make-your-own purse is good right now,” Joyce Matthews, owner of Just 4 Fun in St. Simon’s Island, Ga., told TDmonthly in April 2008.
— In April 2008, Steve Ricks, owner of My Story House Toys in Roswell, Ga., told TDmonthly that his store sells “maybe one a day” of this particular item.
— Six of 50 retailers who spoke with TDmonthly in spring 2008 singled out this particular item as the best-selling kit in their stores.
ToyDirectory Product ID#: 18752 (added 5/8/2008)
The kit comes in a heart-shaped keepsake box and includes materials and instructions on how to make 25 heart-themed projects, including a stuffed bear, treasure box, brooch and heart garland. Kids can use the materials for cardmaking, scrapbooking, sewing, embroidery and beading. “Hearts & Crafts is a unique craft kit, with colorful high quality components, clear and easy instructions,” Alex-Panline USA Inc. Director of Communications Elin Kabo told TDmonthly. Launch date: February 2008.
ToyDirectory Product ID#: 18743 (added 5/5/2008)
The kit lets kids create colorful, silkscreen art on t-shirts, bags and cards. The kit comes with 14 stencil designs, silk sheets, four bright ink colors, a bandana and simple instructions. Refill kits are available separately. “ALEX kits include stylish stencil designs, brightly colored inks and quality components. Instructions are clear and easy!” Alex-Panline USA Inc. Director of Communications Elin Kabo told TDmonthly. Launch date: February 2008.
ToyDirectory Product ID#: 18742 (added 5/5/2008)
This 40-page, pirate-themed, interactive activity book comes with an eye patch, a compass, a bandana, face paint crayons, play coins, temporary tattoos, a treasure map and more. The book measures 9” x 9”.
— “We have a whole section on travel. Alex is a big one for us,” Jane Beck, owner of B.J. Beck’s Toys in Cedarburg, Wis., told TDmonthly in March 2008.
— Five percent of retailers who spoke with TDmonthly in March 2008 named Alex as the maker of the most popular travel toys.
— Pirate themes appear to be in, with over 7 percent of retailers who spoke with TDmonthly in March 2008 naming a pirate-themed item as a best-selling toy in their store.
ToyDirectory Product ID#: 18652 (added 4/30/2008)
Suitable for children ages 6 months and up, these big, soft squirters need to be cleaned at bath time. Magic ink "dirt" disappears in warm bath water. Each phthalate-free set of four includes a mini washcloth for kids to use to scrub the dogs clean.
— “My whole bath section is almost all Alex; my favorite one is the Dirty Dogs,” Billy Thelander, owner and manager of Little Bits Toys in Wellesley, Mass., told TDmonthly in March 2008.
— Two of 40 retailers who spoke with TDmonthly in March 2008 named this particular item as the best-selling bath toy in their stores.
— Katie Frederick, owner of The Wooden Rainbow in Cedar Rapids, Iowa, told TDmonthly in March 2008 that this item is the best-selling bath toy in her store.
ToyDirectory Product ID#: 18651 (added 4/30/2008)
This 38-piece, phthalate-free set includes foam pieces that stick to the wall, letting kids build pirate ships and islands. It also includes three pirate squirters and a suction-cup mesh bag for drying and storage. This item is a Creative Child Magazine Preferred Choice Award winner and an iParenting Media Award winner.
— “Alex has … pirate ships — we sell at least one of those every day,” Pam Horwitz, manager of Mr. Toad’s Toy Company in Naples, Fla., told TDmonthly in March 2008.
— “[We] carry a lot of Alex — they sell best. They all fly out the door,” Susan Blanton, owner of Pufferbellies in Staunton, Va., told TDmonthly in March 2008.
— More than 7 percent of 40 retailers who spoke with TDmonthly in March 2008 singled out Alex’s pirate ship as their stores’ best-selling bath toy.
ToyDirectory Product ID#: 18650 (added 4/30/2008)
This 7-oz. can of green foamy soap is available with a frog or duck topper. Kids will have fun playing with the foam and getting clean at the same time.
— “Alex has Rub a Dub foaming body wash and we sell some of that almost every day,” Steve Ricks, owner of My Storyhouse Toys in Roswell, Ga., told TDmonthly in March 2008.
— “The Rub a Dub soap by Alex … we sell one a day,” Andre Truso, a longtime salesperson at The World of Mirth in Richmond, Va., told TDmonthly in March 2008.
— Five percent of 40 retailers who spoke with TDmonthly in March 2008 singled out this soap as their stores’ best-selling bath item.
ToyDirectory Product ID#: 18649 (added 4/30/2008)
Froggy helps kids learn to count, right in the tub. Dip him in the water and hear him count. Children get to add fish every time they repeat a number. The toy comes with ten colorful EVA fish that float in the tub or stick to the tub wall. Launch date: February 2008.
ToyDirectory Product ID#: 18440 (added 4/17/2008)
Kids can build, stack and play, creating a floating city right in the tub. The set comes with 41 double-sided foam pieces to make a variety of buildings, vehicles, trees and people. A mesh bag with suction cups is included for drying and storage. Launch date: February 2008.
ToyDirectory Product ID#: 18439 (added 4/17/2008)
Kids can safely blow bubbles in the tub with this 4.5 fl oz tear-free bubble solution. Designed especially for the tub, the bottle comes with a suction cup bottle holder for preventing spills. The set comes with three bubble-blowing wands and a tray for dipping suction cups. A diver theme is also available for boys. Launch date: February 2008.
— Two of 64 specialty retailers named bubbles by Alex-Panline when asked about top-selling bath toys in March 2009.
ToyDirectory Product ID#: 18438 (added 4/17/2008)
The frog-shaped piano lets kids play music right in the tub. The piano floats on water and comes with four music sheets and a music holder. Launch date: February 2008.
ToyDirectory Product ID#: 18437 (added 4/17/2008)
The toy comes with a light-up scoreboard that automatically keeps score, crowd sound effects, three squirter balls and a hoop that attaches easily to walls with suction cups. The set folds, making it easy to store. Launch date: February 2008.
ToyDirectory Product ID#: 18436 (added 4/17/2008)
The scrapbook-and-bag-in-one comes with precut cards, pockets, fabric, ribbons, sticky felt, buttons, white glue, stencil sheet, stickers and simple instructions.
ToyDirectory Product ID#: 18172 (added 3/27/2008)
Giving kids the chance to make recycled paper by hand, this kit includes construction paper, a papermaking tray, two screens, two boards, six poster paints, ribbons, wooden beads and additional accessories.
— Owner of The Toy Shop in Lexington, Ky., and Erica Welton, manager of Bedford Falls Toy Shop in Charlotte, N.C., both told TDmonthly in early 2008 that Alex’s craft kits for older kids are the best-sellers in their store.
ToyDirectory Product ID#: 17556 (added 2/18/2008)
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