This hardwood 48-inch easel is height adjustable for growing kids and also collapses for storage. One side is for chalks, and the other side is for paints. It comes with 4 paint or water cups, 6-3/4oz. paint jars, 6 brushes and 2 easel clips.
— When Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., was asked about his best-selling painting toy, he quickly replied, "That would have to be the Easel by Alex."
— "We also have a lot of Alex things. They’re good sellers, especially at Christmas," was the assessment of the brand given by Linda Laramy, owner of Crackerjacks Inc. in Easton, Md.
— "We have paint sets by Alex. We sell a lot of things by Alex," was the brand endorsement provided by Helen Noland, owner of Father Goose in Macon, Ga.

You simply add a few drops of water to the paints and the kids can paint-by-numbers four pictures related to the popular Farm Friends theme. It's easy to use, as are all paint-by-numbers made by Alex.
— "We sell quite a few Alex Paint by Number [kits]. These are popular for younger kids," was the response to this kit observed by Holly Reay, owner of Kid’s Corner in Carmel, Ind.
— "Paint by Number from Alex is very popular," remarked Samuel Cox, owner of My Favorite Toys in Carbondale, Ill.
— The kit includes 2 color-coordinated picture frames in which to display finished “masterpieces.”

When asked about a great gift idea for customers of the Children’s Gift Shop of Northfield, Ill., owner Markie Carlson easily named the Alex Sticker Factory. This fun and useful toy lets kids make stickers and labels with the stencils provided or on their own. It comes with an 8.5” x 11” sheet of stickers, a 10’ roll of sticker paper, a 10’ roll of sticker film, a stencil, burnishing tool, pencil and easy-to-follow instructions.

Made of Tyvek, this doll provides both patterns for kids to color and plenty of blank space to draw and decorate. When kids become bored of their designs, the Color & Cuddle Washable Doll can be thrown in the wash and will come out clean for more drawing fun. To make drawing easy, the Color & Cuddle Washable Doll from Alex Toys includes 4 colorful, washable markers and washing instructions. “Alex is moving well,” Christina Callan of Interactive Toys, Crafts & More in Cle Elum, Wash., told TDmonthly, referring to the Color & Cuddle Washable Doll. “You decorate them and then you wash them." She said that even 13 year olds had bought them.

Become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt your clay. The pottery wheel includes six distinctive carving attachments with an adjustable tool arm, carving blades, outline shaping tools, shaping tube and excavator, 2 lbs. grey and terra cotta clay, six colors of paint, sponge, paint palette, two brushes, clay cutting cord, 80 mosaic tiles, eight glass jewels, glue, AC -adapter, and instructions.

Kids can decorate this doggie diner with paints and give their pooch the coolest looking place to eat. The elevated feeding station is great for dogs’ digestion. It measures 16” W x 9.5” D x 4.5” H and includes two metal feeding bowls, 12 outdoor paints, four foam stampers, two brushes and a mixing tray.

Who needs needles, stitching or stuffing? Kids can make a giant 36” by 48” quilt in just a few hours by knotting fringed squares together into a colorful pattern. The kit includes 48 9” squares of fleece in six bold colors.
— “We’re out of Alex’s Knot-a-Quilt — we just can’t keep them in stock,” Kits & Kaboodle Owner Teneen Dobbs in Carmel, Ind., told TDmonthly.
— “Alex’s Knot-a-Quilt and others…we sell it everyday,” Sharon, manager of Creative Kids in Columbia, S.C., concurred.
— Ten percent of retailers singled out this kit as their best-selling arts-and-crafts item.

This center comes with two benches, a paper roll holder and an 18” x 75’ roll of white drawing paper, a paper cutter, a canvas storage bag, and two recessed cup holes for the two cups that keep markers, crayons and brushes tidy. The tabletop is also a chalkboard. The table measures 49” W x 29.5” D x 18” H, and the benches measure 23.5” W x 10” D x 11” H. It assembles easily with the included tool. The product received the Oppenheim Toy Portfolio Platinum Award for 2007.

This kit includes 12 colors of floss, a plastic embroidery hoop, scissors, needles, ribbon, sequins, buttons, glass beads, flowers, three felt butterflies, five colors of felt, felt shapes, practice cloth, and transfer paper. It also comes with project ideas and convenient felt carrying bag that can be embroidered, too. It won the 2007 Oppenheim Toy Portfolio Platinum Award, the Parents’ Choice Approved Award, and made Dr. Toy’s list of Best Classic Toys.

Soft foam animals designed for little hands teach children about animals and the alphabet. Little Hands ABC Zoo contains 26 animals with 26 removable letters. 

Kids can wet their own hair and then comb and twist it into funny shapes and styles. Includees super lathering, no-tear shampoo, safe for little ones. The EVA-foam mirror sticks to wall when wet. Comes with comb, shampoo and mirror.

Three real instruments for the tub are included in a deluxe gift set. The set includes a xylophone, drum and flutes plus laminated music sheets for every instrument. Also included are mallets for drumming and playing the xylophone.
— “Alex Tub Tunes. All varieties in that line sell well,” Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly of her best-selling bath play toys in spring 2010.
— Seven of 39 storeowners in a March 2010 survey said Alex's Tub Tunes are a top-selling item in their stores.

With this toy, little ones can match the four colorful hippos with their floating rings, and then dunk them to hear them whistle. This bath toy comes with four hippos in bathing trunks and four floating rings. They whistle while babies wash. Bath time is now Hippo Time.
— Debbie Wurzburger, owner of Toy Chest in Pikesville, Md., estimated that she sells 24 to 36 water toys by Alex per month.

One of many colorful new craft projects by Alex, this kit includes 48 precut straps in six colors. It comes with a weaving form that makes the technique easy for girls as young as 7. And the result is a sturdy, colorful bag measuring 10” wide by 11” high.

This complete set of Alex super-bright bath paints and sponge painting supplies includes a chunky fish-shaped roller and sponge brush that are the perfect size for small hands. The unique sponge painters have handles that fold back and snap into place for easy use. The set also contains five bath paints, sponge roller, sponge brush and roller tray, as well as five sponge stampers.
— "Artist in the Tub by Alex is pretty good," was a pretty good endorsement by David Campbell, owner of Amazing Toys in Great Falls, Mont.
— Eleven of 37 retailers that TDmonthly spoke with in spring 2007 agreed that the Alex bath paint sets are top-sellers.
— As of 4/19/2012, this product had 1.8 out of 5 stars from 10 reviews on Amazon.com. Cons: Paint is too thin and doesn't show up well; paint won't adhere to wet surfaces; Paint bottles are only filled with a small amount of paint and it gets used up in one bath time; paint can stain tile grout; one reviewer said the paint stained her child's skin.

The Draw in Your Tub allows young artists to color two unique pictures with bathtub crayons, then wash and use them over and over again. The soft foam boards stick to tile walls when wet. When tub time is over, simply wash the boards clean with the included sponge. The set comes with two coloring boards, a star crayon, a duck-shaped sponge and artistic license for the creative young mind.
— "Alex bath tub crayons and paints are by far our best-seller," said Amy, the manager at The Toy Store in Atlanta.
— Ten of 37 retailers told TDmonthly in spring 2007 that Alex bath crayons were customer favorites in their stores.
— Bath crayons were the second-most-cited product in the bath category, according to research conducted by TDmonthly.

The 3-in-1 Music Island includes three real instruments for the tub on a fish-shaped floating island. It's part of the famous Tub Tunes' line of bathtub musical instruments for toddlers. The Island includes a drum, xylophone and Octopus Jingle Shaker. It also comes with two mallets, music sheets and a music holder.
— “Alex is where it is at for bath toys. We sell at least two a week,” said Alison Cox, owner of Animal Quackers in Raleigh, N.C.
— “Alex bath toys do well, all of them. We especially do well with Tub Tunes,” Patricia Masing, co-owner of Tree Town Toys in Ann Arbor, Mich., told TDmonthly in March 2008.
— Five of 37 retailers cited the Tub Tunes' line as a hot-selling bath toy with customers in spring 2007. Thirty percent of 40 retailers who spoke with TDmonthly in March 2008 singled out this item as the best-selling bath toy in their stores.
— Want this? As of 05/06/2011, this product was available for purchase at Hardware Toys.

This shaving set comes with a 7-oz. can of Foaming Body Soap, plastic play razor, shaving brush, comb and an unbreakable, child-safe mirror. Awards: iParenting Media Award; Parents Magazine Best Toys of the Year, 2004.
— Retailers have been telling TDmonthly that Shaving in the Tub is a best-selling bath toy since 2007. Other Alex bath toys have been best-sellers in their category for several years as well.
— Shaving in the Tub was specifically named as a best-selling bath toy by three of 39 specialty toy retailers in spring 2007. Only six of 37 retailers surveyed didn’t mention Alex when asked about best-selling bath toys. In March 2009, four of 64 retailers told TDmonthly this product is a best-selling bath item in their stores, selling anywhere from half a dozen to two dozen units each month. Nine of 39 retailers cited it as a best-selling bath product in March 2010.
— As of 4/19/2012, this product had 4.5 out of 5 stars from 5 reviews on Amazon.com. Pros: Fun for younger kids; rinses easily; nice bonding activity for fathers and their kids. Cons: One reviewer said her child had fun with it once, but not a lot of creativity is involved and he lost interest the next time.
— Want this? As of 05/06/2011, this product was available for purchase at My Imagination Station.

Kids can now create a huge feast in their own kitchen with the Alex In My Kitchen playset. When they're done baking up a storm, and a mess, they can clean it all up using the built-in sink. Pots and pans can be hung up on hooks. The playset is perfect for little chefs trying to emulate their favorite adult mentors. Accessories are sold separately. In My Kitchen has also received the National Parenting Center's Seal of Approval.
— "We sell a lot of kitchen type things for boys and girls, including the Alex Kitchen," said Teri Soelter, owner of Teri's Toybox in Edmonds, Wash.
— In spring 2007, Roberta Edwards of Wishes Toys & Gifts in La Quinta, Calif., named Alex as a vendor who has “gone the extra mile.”

Kids can cook up a mighty feast on this full-color, durable wooden stove top. It's perfect for little cooks in the kitchen. When they're done, they can remove the back so that the stove turns into a storage box for cooking and playing accessories. The open stovetop measures 12" x 11" x 11" and has won the Oppenheim Toy Portfolio Gold Seal Award.
— "My best seller in furniture is probably kitchen sets. It kind of varies what people will buy, depending on the budget. I sell a lot of basic Alex wood stoves, for under $50, for gifts," said Nellie Fais, owner of Toy Magic in Bethlehem, Pa.
— "The less expensive ones, I sell maybe 12 a month. The bigger ones, I sell a couple a month," Fais said about sales of wooden toy stoves in her store.
— Two of 62 retailers TDmonthly spoke with in spring 2007 named Alex as a top brand in furniture and play houses.

To make a bracelet, kids simply wrap the bangle with different ribbons and stick it down with double-stick tape. The Wrap 'n Ribb'n comes with five plastic bangles, lots of ribbon, double-stick tape and glue.
— Michelle of Whippersnappers in Simon's Island, Ga., told TDmonthly that the Wrap 'n Ribb'n "is a cute bracelet-making kit for girls."
— Five of 45 retailers TDmonthly spoke with in summer 2007 said Alex arts and crafts are popular gift items with their customers.
— Retailers reported average sales for Alex craft items ranging from six to 30 a month.

The Flip Em Flops from Alex are actually seven pairs of flip flops in one. Kids can ear a new style every day of the week. The set comes with one pair of flip flops and seven pairs of ribbon straps. Kids just snap their ribbons in place. It's that easy. The Flip Em Flops come in small size two to fit most kids ages six to eight, and large size five to fit most kids ages eight to ten.
— "I just got the Flip Em Flops by Alex — sold half of [what's in stock] already.  The smalls have sold out.  There is also the larger size," said Patti Leo, owner of Toys Galore and More in Kent, Conn.
— In a June 2010 survey, three of 40 retailers namedd Alex craft kits as a best seller for girls. Two of the three told TDmonthly that Flip Em Flops sell especially well.

The Knot-A-Scarf makes scarf-making easier than ever. Girls just knot and lace and it's done. No knitting is required. The set includes precut fleece pieces plus laces, a plastic needle and easy instructions. The line of Alex crafts also includes Knot-A-Quilt, Knot-A-Poncho and Flower Crochet Jewelry.
— "Arts and crafts by Alex are big and I expect them to continue to be big. Knot-A-Scarf should do well. The [Knot-A-Quilt] did well last year," said Patricia Masing, co-owner of Tree Town Toys in Ann Arbor, Mich.
— Twelve of 54 retailers told TDmonthly to watch out for Alex arts and crafts in the tween girls section during the 2007 holiday season.
— Following the huge success of our Knot-A-Quilt, we created two new products [in 2007] — Knot-A-Scarf and Knot-A-Poncho. Knot-A-Scarf is a wonderful craft kit because there is no sewing or knitting involved. You simply knot the fringed fleece pieces together to make a super soft, colorful fleece scarf," said Elin Kabo of Alex.

This exciting kit lets budding fashion designers create cool jewelry from scraps of felt. Instructions and materials are included to make brooches, necklaces and bracelets. Felt squares, cloth leaves, fuzzy balls, felt strips, embroidery floss, felt circles, brooch pins and a needle are included so that exciting creations can be made right out of the box. Bright colors and plenty of materials mean hours of fun and creative designs that can transform any outfit.

Learn the essentials of crocheting, embroidering, and sewing in one awesome kit! Comes with everything you need to make 9 separate projects plus materials to use your skills on your own. Includes materials and instructions to make a stuffed dog, coin purse, felt brooch, embroidered bandana, wall hanging, sewing pouch, hair ribbon, bracelets and a scarf.