The Giant Weaving Loom kit from Alex comes with everything a girl needs to learn how to weave yarn into fabric.  Chunky, rainbow colored yarn is provided to make the process easy to handle and quick, even for a beginner, while the changing colors of the yarn allow a child to see each stitch individually and understand how woven fabric is made. The loom measures 10.25” x 11.5”, allowing room to make plenty of different projects like scarves, purses, belts and more.  The kit includes the loom, 100 yards of yarn, a weaving needle, stitching needle, loom comb, and accessories to embellish finished works.
— “Anything by Alex sells well for us,” said Sue Robb, owner of Oakridge Hobbies and Toys in Downer's Grove, Ill., in January 2010. “They have more general topics and all kids seem to like them.”
— “People are home right now doing indoor activities, so I've had a good surge in the Giant Weaving Loom from Alex. Kids make scarves and pocketbooks and things, and it's 7 and up so it's a nice handy-craft for older kids,” Charles Brauer, owner of Cloud 9 Toys in Sudbury, Mass., told TDmonthly in early 2010 of what makes Alex a top-selling line in his store.
— Eleven of 48 retailers surveyed in January 2010 listed Alex as a best-selling supplier of arts and crafts supplies.

Make beautiful beads from foil. The device can create a number of shapes to make an assortment of necklaces, bracelets, rings, and earrings. Kit includes Foil Bead Maker Machine, 3 bead molds, bead rolling guide, 72 sheets of foil in 4 colors, 4 earring hooks, elastic cord, 5 satin cords, beading needle and easy instructions.
— Kate Tanner, owner of Kidstop Toys, was intrigued by this product. "Very different, " she commented to TDmonthly at Toy Fair 2010.

Kids can turn ordinary bath water into a tub of colorful fun. The primary colored tablets (50 each in red, blue and yellow) can be mixed and matched to create all the colors of the rainbow. There are enough tablets for more than 50 colorful baths.
— These bath tints have been a consistent good seller at Jillie Beans Toys & More in Westminster, Col., since the store opened in fall 2006. “Kids love that they change the water and can make different colors by blending,” said Owner Valerie Elsea in April 2010.

The Little Jumper Trampoline from Alex Toys is a colorful, padded trampoline with a cushioned handle.  Designed as an outlet for kids’ non-stop energy, it holds up to 70 lbs and features a no-slip grip and spring-loaded legs. To assemble, open the legs, attach the bungee cords and place on the colorful padding.
This product was recalled on 7/18/2012

Kids can store all their art projects in one place. This portfolio has nine expandable pockets and holds papers up to 12" x 18".

With this 40-piece restaurant playset, little ones can design their pretend menus with many different pretend food items, and step into fully into their roles with a guest check pad, a waitress's apron and a hat. The table is set with menus, cloth napkins, cups, plates and flatware. The set, which packs into a carrying case, even comes packaged with two play credit cards.
― “The Sweetheart Cafe from Alex does very well,” said Lori Hershman, owner of Evan's Toy Shoppe in Camden, Conn., in spring 2010.
― Five out of 43 retailers who took part in an April 2010 survey of best-selling activity kits and playsets named Alex as their top supplier for this category.

These colorful boxes can be used to stack and create scenes. The boxes can be stacked vertically up to 35" tall or laid horizontally. This product is made with recycled paperboard and printed with soy ink and water-based varnish. Awards: Dr. Toy Best Green Toy Award 2010

This set is designed to help children practice their beading and fine motor skills while learning the alphabet. It includes 26 chunky wood letters, a wooden needle, cotton lace and a stopper. This product is made with sustainable wood, natural inks, and packaged with recycled paperboard. Awards: Dr. Toy Best Green Toy Award 2010

This pre-printed umbrella is designed to let children exercise their creativity and stay dry in style. The measures 24" and comes with six bright weatherproof markers.

This complete manicure, pedicure and fashion kit includes slippers, two felt bracelets, two brooch pins, 60 precut felt shapes, two to separators, four bottles of kid-friendly nail polish, 120 nail stickers, an emery board and instructions.

This toy includes 11 dressing activities. Kids learn to snap on straps, button, hook and loop, zip and more while developing fine motor skills. The monkey features bright colors, engaging textures and a soft plush body.

This durable wood table can be used for many kinds of creative activities. It includes a paper roll holder that hangs under the table and an 18" x 100' roll of paper. The chalkboard tabletop surface features a paper cutter, three recessed cup holes, three cups and a printed canvas storage bag. The assembled table measures 52.5" x 18.75" x 27.75." Each of the two benches measures 32" x 10.75" x 11.5."

This kit contains materials for making up to 22 friendship bracelets. It includes four looms for two styles and eight patterns, along with 22 colors of floss, beads, a beading needle and a convenient storage case.
— As of 05/12/2012 this product has 3.9 out of 5 stars from 54 reviews on Amazon.com. Cons: Instructions are not helpful enough; not enough designs included.
— Kim Myers, co-owner of Hobbytown USA in Murfreesboro, Tenn., told TDmonthly in late Spring 2011 that ALEX arts and crafts were best-sellers in their category, especially among older girls.
― As of 9.21.2010, this product had 4 out of 5 stars from 24 reviews on Amazon.com and was No. 33 on the top 100 best-selling toys and games. 

The play mat, Talk of the Farm, is designed for children to learn while they play, reinforcing the concepts of counting, learning colors, and animal sounds and helps children learn to follow directions.
Awards: Dr. Toy 100 Best Children's Products - 2010

Friend 2 Friend contains all the material needed to make two different styles of friendship bracelets in an infinite combination of colors and patterns. Bright embroidery floss in ten colors, glass seed beads and a beading needle are supplied, as well as instructions for how to make two different styles of bracelet: a flat band, and a round band. Kids can pick their colors, add beads, and create one of a kind accessories for all their friends.
— Four out of 44 retailers surveyed in September 2010 said friendship bracelets were a top-selling item for tweens.

Includes 5 colors of soapy finger paint, a fish-shaped sponge for clean up and a hand-shaped palette to hold the paints. Safe, clean and fun for kids.
Awards: Dr. Toy’s Best Classic Toys for 2011
— In an April 2013 survey, two out of 12 retailers told TDmonthly that Paint in the Tub is one of their best-selling bath toys.

Kit includes sleek black nylon case contains binoculars, magnifying glass, fingerprint powder, brush, flashlight, secret marker pen set and a printed spy guide. Can be carried by the convenient handle or looped through the belt.
Awards— Dr. Toy’s Best Classic Toys for 2011

Kids can save the planet and make a fashion statement, too, when they make sweet bracelets, headbands and belts from candy wrappers. Just fold and link. Includes over 200 precut candy wrappers, glue stick with burnishing cap, hole puncher, 9 cords, 9 beads, 4 elastic loops, 30 sticky gems and easy instructions.

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These soft foam shapes stick to the tub or ceramic tiles when wet. Includes two multicolored sets of alphabetical letter and the numbers 0-9. There are 62 pieces in all. Kids can learn that ABC's and 123's while playing in the bath.
—Kim Emigh, VP of e-commerce at Growing Tree Toys in State College, Pa. named Rub a Dub Shapes For The Tub as a best-seller in the bath category when surveyed by TDmonthly in late Spring 2011.
— Want this? As of 05/06/2011, this product was available for purchase at Growing Tree Toys.

This set includes a basketball net and three squirting balls. A suction cup rim and mesh net allows the product to be mounted easily to a smooth surface for bath-time fun.
—Margy Peine, owner of Tree House Toy Shop in Cumberland, Md. named Rub a Dub Shapes For The Tub as a best-seller in the bath category when surveyed by TDmonthly in late Spring 2011.
— In an April 2012 survey about bath toys, five out of 11 retailers named Alex as their best selling brand.
— Want this? As of 05/06/2011, this product was available for purchase at Tree House Toy Shop.

These chubby, star-shaped bathtub crayons are fun and easy for children to hold. The crayons come in six bright colors, and can be used to create bath time art on shower wall, tile surfaces, or on children.
—Annie Ricks, owner of My Imagination Station/ Head over Heels LLC in Hattiesburg, Miss. named Rub a Dub Star Crayon as a best-selling bath toy when surveyed by TDmonthly in late Spring 2011.
— Want this? As of 05/06/2011, this product was available for purchase at My Imagination Station.

Kids can pretend to clean their dishes in the tub. When the dishes are dipped in the warm water, the "dirt" disappears. This 10 piece set includes a dish rack that can be suctioned to the wall and a sponge.
—Mike DiAndrea, owner of Hardware Toys in Paoli, Pa., told TDmonthly in late Spring 2011 that he sold five Dirty Dishes each month.
— Want this? As of 05/06/2011, this product was available for purchase at Hardware Toys.

Kids can play games, create art, or just keep gear within easy reach with a portable, adjustable, mobile play center and organizer. Attaches to the rear of the car's front seat and folds down for easy access to supplies. Fold and zip up when finished. The perfect bag for travel. Measures 14'W x 12'H x 3'D.

These fully adjustable stilts feature soft grip handles. Kids can practice walking on their stilts using the sturdier big foot trainers. Once their balance skills have improved, they replace the trainers with no-skid caps. Fits kids up to 110 lbs.