These 10” by 6.5” fish come in nine different styles. Each one is sold separately. Battery-powered fish have lifelike swimming action.

This float pops open and inflates in seconds. It also deflates and stores flat.

A baby-sized version of the popular Spring Float, this raft includes two floatation chambers that give added security and stability.

For children who want to swim like a fish, these foam kickboards train them how to just keep swimming. There are two styles, angel fish and clown fish. Each has secure handles for kids to grip while they learn and a wobbly eye that's just for fun. It is part of the Swim Steps line that teaches children how to swim while having a good time. Launch date: Spring 2009.

This three-position adjustable, removable canopy protects baby from the sun and folds for storage just like the Baby Spring Float. There is a mesh play space for toys and splashing. Dual inflation chambers and low seat enhance security; the included sun canopy blocks 90% harmful UV rays. Features a "rainy day ducky" design and includes a carry/storage bag. 34"L x 30"W x 3"H. 1.64 lbs. Ages 9 to 24 months.
— As of 05/21/2012 this product had 4.5 out of 5 stars from 199 reviews on Amazon.com. Pros: Thorough sun protection; folds up easily; the mesh area for toys is convenient. Cons: One customer complained of a leak around the hole where you inflate the float; One customer said her baby flipped over and was held under water because her legs were still in the hole.

There’s more to this cute little tugboat than meets the eye. Introducing the SwimWays Flip Float, a new toy for preschool water play. Water babies will love transforming the tug boat into a happy, smiling whale with a few big playful splashes of water. When submerged, the whale spouts bubbles as he journeys down under the water. The bright, bold colors encourage practicing of early letter sounds and counting. For ages 18 months +. Prices range from $7.95-$9.95. Launch date: February 2013.

Children will build confidence in the water with their new swimming buddy. These sweet, huggable plush toys have buoyant flotation, and quick-dry outer fabric and stuffing, making them the perfect companion for kids in and out of the water. Take Pooligans in the water for floating fun and out of the water for poolside comfort. Created with anti-microbial materials for long-lasting enjoyment. Four characters available: Dolphin, Shark, Penguin, and Polar Bear. Each character sold separately. Launch date: February 2013.

This ride is for real. Introducing Shredz™, a new line of collectible, pose-able snowboarder action figures that actually ride the mountain. Using Shredz track-building tools, jumps and incline ramps, kids can carve tricky trails and design jaw-dropping jumps in the snow for their Shredz figure, and then watch him shred down the mountain. From Lake Tahoe to Killington, Big Sky to Vail, each articulated 3.75” snowboarder has a home mountain and a story that kids can read about on the included ID card. Kids can collect all seven boarders to create the ultimate Team Shredz! Each figure sold separately and comes with a helmet and an awesome custom snowboard. MSRP ranges from $9.95-$11.95.

Build it, carve it, shred it. The Shredz™ Track Maker is the essential tool for constructing smooth trails and gravity-defying tricks for Shredz snowboarder action figures. Kids simply use the unique scoop to carve their mountain and create a radical course for their Team Shredz figure. Combine with the Shredz Jump and Terrain Park Trick Set for the ultimate ride. MSRP ranges from $10.95-$12.95.

Team Shredz™ will soar to radical heights with the Shredz Jump. Kids can create awesome aerial tricks for their Shredz snowboarder using the Jump alone or using it to create sculpted snow jumps. The Jump’s textured finish ensures that either way, their snowboarder is sure to get wicked air when riding the mountain.

Create a challenging course for Team Shredz™ with the Shredz Terrain Park Trick Set. Complete with three accessories for designing the ultimate tricks – the Shredz Jump for getting big air, a straight box for gliding, and a rainbow box for grinding – this park is a Shredz snowboarder’s dream. Kids can use the accessories alone in the snow or use them to create a sculpted snow terrain park. When it’s time to hit the lodge, kids can store everything in the rainbow box, which comes with a hinged lid.