Now kids can make a fashion statement just like Paris Hilton and Reese Witherspoon, and take their favorite animal pals on outings. From Aurora’s newest plush line Fancy Pals, Pet Carriers (8”) are a stylish plush purse and best friend in one. Fully lined Pet Carriers have plenty of room for belongings, handles and a unique dual zipper closure.

Sweet and cuddly, Aurora’s Sweetie line is here to warm your heart. Young girls and women in particular will appreciate Sweetie’s peppermint pink color theme. The line features classic sitting or flopsie style plush, as well as a number of accessories, including clip-ons (3.5”, three styles), pencil case (7.5”), backpack (11”), pillow (11”) and coordinating purse (7”x10”) and coin purse set (4.5”, three styles).

Just in time for the release of his new movie, the beloved feline is on the loose again. These poseable plush figures come in 12" and 18" versions. Whether he´s taking his bows or making his escape, this Pink Panther is irresistible.

Part of the Flopsies line, this 12” plush pink pig is filled with beans and comes with his own adoption certificate. The beans are double-bagged for safety and durability. Keeping with the holiday tradition, Holiday Oink comes wearing a soft red cap and scarf to warm him up during the cold weather.

Satisfied Pet Carrier owners will be thrilled that the number-one Aurora product is now available as a key chain or decorative accessory. Great for backpacks, purses or even existing Pet Carriers, the mini Pet Carriers are 3.5" and available in 12 styles. Each mini Pet Carrier includes a removable, lovable pooch (i.e., Poodle, Chihuahua, Beagle, etc.) and is embroidered with "Diva," "Sweet," "Princess," "Girls Rule," "Precious," "Charmed," "Super," "Chic," "Cool," "Rockin," "Best Friend" or "Dream."
— “For little girls, a cute stocking stuffer is these little pets in a purse,” said Mark Slotin, owner of Imagination Station in Spartanburg, S.C.
— Pets in a purse has been a trend in plush this year, retailers agreed.
— The full-sized Fancy Pals were one of Aurora’s best sellers for 2005, said publicist Dan Grody.

Murphy, Aurora´s huggable, lovable pooch now has a girlfriend: Maddy. Available in a variety of styles, including free-standing plush, Flopsies, Pet Carriers, Smoochies and more. There´s even an extra-large 28" Murphy, as well as a mini 6".

Fancy Pals Dress Ups are outfits for the 8" Mini-Flopsies animals. Each of the four outfit themes (including Hip and Glamour) feature three styles. Aurora will offer new outfits several times per year. Parents and kids can choose from boas and dresses to hats and sweaters for their plush pets. There are even jogging clothes, soccer garb and a cheerleading set complete with pom-poms. Each Dress Up is packaged in a sturdy, clear carrying case, with an illustrated backer showing the existing Fancy Pals Dress Up collection. Fancy Pal Dress Ups and animals sold separately.

These soft, floppy, plush 8" animals are nearly as cute as the real things — and a lot quieter while playing dress-up. Mini Flopsies are the latest incarnation of fashion dolls: Various Fancy Pals Dress Up outfits are separately available. Outfit themes range from Hip to Soccer, so no cat will be bored by wearing the same dress day after day. Button eyes and nose and an embroidered mouth give the Flopsies personality and expression. This kitty´s ears are even authentically lined with soft pink. More than 70 designs of Mini Flopsies are available, including animals from the sea, jungle, forest and farm as well as special holiday versions. Each of the bean-filled Mini Flopsies stands on its own and is double-bagged for durability and safety. Fancy Pal Dress Ups sold separately.

Aurora World Inc.’s Talking Lamb Chop Puppet has won iParenting Media’s 2005 Greatest Products Award. Adults and kids alike can bring Lamb Chop to life with this adorably cute, life-like puppet. Talking Lamb Chop says nine phrases including, "What's your name?" and "I really need a hug." Floppy ears and flirty eyelashes add to the overall appeal of this lovable lamb.

New longhair dog breeds are coming for the Flopsies line in 2006. This Lhasa Apso is 12” long. He comes with a comb to keep the messes out of his tresses.

The Mini Flopsies are long on hair for 2006. These Lhasa Apsos are 8”. They come with their own combs to keep them looking snappy for photo shoots. Each Flopsie is sold separately.

The 3.5” Mini-Pet Carriers, a portable plush key chain “carrier and animal in one” escalated to the top of Aurora’s hottest products last year. It is available in three new themes, highlighted by Jungle and Sea Life. Styles include Elephants to Hippos and Dolphins to Whales. Each Mini-Pet Carrier is embroidered with a word such as “Sweetie,” “Loveable” or “Smile.”

Even the smallest tykes have a chance to carry a pack, just like big bro or sis. Aurora is releasing new, improved, smaller-sized packs for teeny kids. Sized at 13”, Little Packs have one strap (called a sling bag) and large zipper pocket. Kids can choose from 12 styles such as Tiger, Cat, Panda, Poodle and Otter.

Aurora is now branching out into the world of pet supplies and accessories with its new Fancy Pals for Pets line. This little coat for pets 6" to 8.5" long is secured by a Velcro strap that fits snugly around doggie's middle. It comes in three machine washable soft plush patterns: cheetah print, Dalmation print and light pink with red and purple hearts.

These heart and bone shaped pet beds are appropriate for cats and small and medium breed dogs from 8 to 15 pounds. Available in colorful animal prints with plush lining, every bed features an appliquéd Fancy Pals logo. They are machine washable.

Appropriate for cats and small and medium breed dogs, these colorful print pet carriers will hold animals from 8 to 15 pounds. Features include mesh vent panels, front and top entries, and a back pocket for accessories. They come equipped with a shoulder strap and a removable machine washable plush lining.

Little girls will adore this sweet pink reindeer’s seductive look, batty eyelashes and pink ribbon. She comes with a Periwinkle Pet Carrier or Mini-Pet Carrier featuring “Joy” and snowflakes embroidered on either side. Razzle Dazzle comes in three sizes: 8” ($5.99), 12” ($11.99) and 18” ($19.99).
— What do tween girls like most? “It’s still stuffed animals,” said Emily, a long-term employee of Ambassador Toys in San Francisco.
— At French’s Toy Shop in Concord, N.H., girls 9 to 12 go for animals and “anything in girl colors,” said owner Warren Brown.
— Fancy Pals are one of Aurora’s hottest plush items.

Real pets no longer have to be jealous of their plush counterparts' fashionable accessories. These super-soft new pet products are the cat's meow and the dog's bow-wow.

Snowflake, the winged white cat from Aurora's Catapillers line, appears as fluffy as ever peering out of this silvery stocking. The closest a cat has ever come to entering the insect world (while surprisingly maintaining its plush cuddliness), this bejeweled pet wears a tiara and snowflake necklace. She will no doubt be queen of the mantle, hanging in all her kitty glory.

Dressed with a flashy red, white and gold trimmed Santa cap and coat, Santa Baby Bear's hands and arms sway side to side and his lips move when he sings “Santa Baby.”

This 11" plush white stork with yellow legs is adorned with either a pink or light blue cap with the words, "Special Delivery" written across it. A pink or blue baby blanket is tied to the stork's beak, cradling a removable stuffed plush baby bear.

This 15” off-white baby blanket is edged with either soft pink or baby blue satin and has a plush lamb head and arms attached to one corner. It appears as though the little lamb is keeping watch over baby while baby sleeps. Each Comfie is packaged in a tulle bag and can be personalized with custom embroidery on a satin heart near the corner opposite the little lamb head.

This 28” soft plush dog belly flops on the floor with her paws stretched out and goofy eyes staring straight at the ceiling. She has plenty of room on her flat back for wee ones to lounge, get changed or pass out from receiving too much attention. And, because Dafney knows that babies have a tendency to get bored with too much loafing around, she comes equipped with rattle sounds in her back paws, squeak sounds in her front paws and crinkle sounds in her ears. She is truly a young gal’s best pal.

This unique line of jewelry for Aurora plush products includes six different styles, each individually packaged with an illustrated "How To" backer card. Each package includes four strands of detachable jewelry hanging from a key ring with clip. Two of the strands can be worn as bracelets by the child or his or her plush pet. The other two become charms for a purse, cell phone or MP3 player. One or all of the strands can be left on the key ring as a decorative accessory.