The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Measuring 5.5 inches, this soft plush disc will keep baby active and occupied when attached to a high chair, stroller or car seat. More than a half-dozen little labels, many made with a crinkly sounding fabric, captivate little ones and offers plenty of variety to keep them busy. Press sound chip to hear “I Love You” and a kissing sound.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. With outstretched arms, this 6-inch Little Nutbrown Hare will tell you how much he loves you! Press his tummy to hear “Rock a Bye Baby” and activate the lights in his ears. Attach this plush toy to the stroller, the car seat or the crib for an entertaining encounter with one of literature’s most endearing characters.

Featuring colorful scenes from the classic storybook, Guess How Much I Love You, this soft block has a few surprises for baby. Discover a mirror, teething ring, strips of colored fabric, stimulating crinkling sound and a green gingham handle for carrying from stroller to crib to car.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Little Nutbrown Hare has been transformed into 14 inches of oh-so-soft plush. As a blanket buddy, he’s sure to amuse and soothe your little bunny day or night.

This classic Pooh will appeal to kids of all ages. Other characters from the Hundred Acre Woods are availalable separately. Launch date: 2010.

Based on the well-known interactive LIFT THE FLAP book series by Eric Hill, "Where's Spot?" was first published in 1980 and over 40 million Spot books are in print and read by children all over the world. This 16-inch loveable, huggable plush puppy will delight young readers as they enjoy their many Spot books.

This 6" sphere features a reflective mirror, pullout bear, ribbon tags, chime, crinkle, flaps and rings, set amid bold patterns and several textures. Launch date: April 2009.

A delightful first book for the nursery or a sweet addition to baby’s expanding library, this soft book tells the classic tale of "Guess How Much I Love You." It has a 7” colorful spine for teething tender gums, plus a hanging teether heart. Awaiting discovery inside is a kissing sound and an “I Love You” message. Launch date: April 2009.

This 70th anniversary edition of Madeline is packaged in a see-through can bag with a pink rope handle. Madeline is dressed in a delft blue, lace-trimmed dress adorned with famous Parisian locales from the original book. Madeline’s red hair is tied on one side with a satiny blue bow. She stands 13.5” tall. Launch date: April 2009.

What a purr-fect little companion for a new baby. This 9” kitty meows when you press her belly. An attachable clip design makes her portable from crib to kitchen and beyond. Kitty offers a soft teether for tender gums plus ribbon tags for tugging. Besides her meow, baby will enjoy hearing rattle and crinkle noises when touching the cat in special spots. Launch date: February 2009.

This puppy loves to have his belly rubbed. Press the center and hear him bark with joy. The soft 9” puppy features an attachable clip design to take in the car, off to grandma’s or hang in the nursery. There’s a reflective mirror to catch his smiles plus rattle and crinkle sounds, ribbon tags and rings for grasping. Launch date: February 2009.

These plush toys by Kids Preferred are made from 100-percent organic materials and are the first products in the Peter Rabbit...Naturally Better line. Each super-soft toy, dressed in a monogrammed outfit to identify the character, comes in a recyclable, reusable and PVC-free display/gift box. Peter stands 18" tall and carries a carrot. Launch date: June 2008.

The plush dolls can talk and have poseable arms and legs. Each says a recognizable sentence from the book, television or DVD series when its belly is pressed. Charlie and Lola are 12" and 9.5" tall, respectively. Launch date: February 2008.

This bright and fashionable necklace includes a star, a flower and colorful, fuzzy balls for infants to play with while giving mom something stylish to wear. Each necklace also features one of the four Bacladi characters: Rabbit (frog), Dunk (duck), Chick (hen) and Flo (dolphin). Launch date: 2008.

The 13” plush encourages children to discover and explore through a library of thousands of award-winning songs, interactive stories, educational games and other content that parents can selectively purchase through the Internet and download to the toy with a super-easy USB connection. The smart-e-software allows the toy to change and grow with each child’s interests. The plush utilizes electronics about the size of a deck of cards and contains no moving parts that can easily break and harm a child. Smart-e-bear, smart-e-dog and smart-e-cat are each sold separately. Smart-e-bear received a 2009 Tillywig Brain Child Award.

The bonnet and cape-clad plush captures the likeness of Helen Beatrix Potter’s character Jemima Puddle-duck. The corresponding book, “The Tale of Jemima Puddle-duck” is available in a hardcover version with an MSRP of $7.99. Launch date: 2008.

From The World of Beatrix Potter line comes Mr. Jeremy Fisher. The plush version of the character stands 7” tall. A hardcover version of the book is available for read-along fun, with an MSRP of $7.99. Launch date: 2008.

The plush adaptation of the character from Helen Beatrix Potter’s “The Tale of Peter Rabbit” stands 7” tall. A hardcover version of the book itself is available for a suggested retail price of $7.99. Launch date: 2008.

The adorable bunny stands 13” tall and comes with a stroller clip, teether, crinkle, rattle and springy legs.

The sing-along board book features cute little animal “tags,” making it easy to find animal-themed nursery rhymes. Under the dog tag is “Hey, Diddle, Diddle,” under the sheep tag is “Mary Had a Little Lamb” and under the spider tab is “The Itsy Bitsy Spider.” The fully illustrated book also comes with a CD equipped with 30 minutes of nursery rhymes. The book is intended for babies between the ages of 6 and 18 months.

The little beanbag plush sits 7” tall and is modeled after the character in Eric Carle’s book “Panda Bear, Panda Bear, What Do You See?” A hand puppet version is also available, with an MSRP of $14.

Based on the book “The Very Hungry Caterpillar” by Eric Carle, the sunshine face will help babies drift to sleep. The sun’s rays project softly flashing lights, and the butterfly, when pulled, plays a soft lullaby.

Little readers can learn how Elmer prepares for changes in the weather.  Each child can be the meteorologist and help Elmer decide if he should take his sunglasses or an umbrella today. Kids will enjoy helping Elmer explore his world and theirs.

This soft 12” floppy dog comes in two color schemes: pink-and-white spotted and blue-and-white spotted. It features a special fabric that reduces the risk of allergens and is large enough for cuddling, yet lightweight so that little ones can hug it and take it with them. This product was an Oppenheim Toy Portfolio 2007 Gold Award Winner and received the BabyZone Award.

How many parents have had to jump out of the way as their children raced through the kitchen making screeching tire and engine noises? And as they peel out on the linoleum and speed away down the hall, how many parents have smiled and shaken their heads in amusement? Those are undeniably some of the cutest parenting moments. And it’s helping to create those cute moments that Kids Preferred is all about.

The brand new Kids Preferred NASCAR-licensed line that’s sure to get babies and their families all revved up includes:

Sound & Light Racers are 7 inches and feature lighted headlights and racing engine sounds when press. Available in red or back.