What a purr-fect little companion for a new baby. This 9” kitty meows when you press her belly. An attachable clip design makes her portable from crib to kitchen and beyond. Kitty offers a soft teether for tender gums plus ribbon tags for tugging. Besides her meow, baby will enjoy hearing rattle and crinkle noises when touching the cat in special spots. Launch date: February 2009.

This 70th anniversary edition of Madeline is packaged in a see-through can bag with a pink rope handle. Madeline is dressed in a delft blue, lace-trimmed dress adorned with famous Parisian locales from the original book. Madeline’s red hair is tied on one side with a satiny blue bow. She stands 13.5” tall. Launch date: April 2009.

A delightful first book for the nursery or a sweet addition to baby’s expanding library, this soft book tells the classic tale of "Guess How Much I Love You." It has a 7” colorful spine for teething tender gums, plus a hanging teether heart. Awaiting discovery inside is a kissing sound and an “I Love You” message. Launch date: April 2009.

This 6" sphere features a reflective mirror, pullout bear, ribbon tags, chime, crinkle, flaps and rings, set amid bold patterns and several textures. Launch date: April 2009.

Based on the well-known interactive LIFT THE FLAP book series by Eric Hill, "Where's Spot?" was first published in 1980 and over 40 million Spot books are in print and read by children all over the world. This 16-inch loveable, huggable plush puppy will delight young readers as they enjoy their many Spot books.

This classic Pooh will appeal to kids of all ages. Other characters from the Hundred Acre Woods are availalable separately. Launch date: 2010.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Little Nutbrown Hare has been transformed into 14 inches of oh-so-soft plush. As a blanket buddy, he’s sure to amuse and soothe your little bunny day or night.

Featuring colorful scenes from the classic storybook, Guess How Much I Love You, this soft block has a few surprises for baby. Discover a mirror, teething ring, strips of colored fabric, stimulating crinkling sound and a green gingham handle for carrying from stroller to crib to car.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. With outstretched arms, this 6-inch Little Nutbrown Hare will tell you how much he loves you! Press his tummy to hear “Rock a Bye Baby” and activate the lights in his ears. Attach this plush toy to the stroller, the car seat or the crib for an entertaining encounter with one of literature’s most endearing characters.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Measuring 5.5 inches, this soft plush disc will keep baby active and occupied when attached to a high chair, stroller or car seat. More than a half-dozen little labels, many made with a crinkly sounding fabric, captivate little ones and offers plenty of variety to keep them busy. Press sound chip to hear “I Love You” and a kissing sound.

A fabulous baby shower gift or one to welcome home a bundle of joy, this jumbo 32-inch bunny is sure to delight baby every time he opens his sleepy eyes. pat the bunny’s sweet smile and peach ears are complimented by a wide turquoise neck bow. The oh-so-soft plush will make everyone in the house want to pat the bunny again and again.

Measuring 15 inches square, baby will snuggle against the soft fabric as a security blanket, or under it as a warm covering or just grasp it as a cozy companion to carry in the car or the stroller.

Cousins Elmer and Wilbur had never seen a pink elephant until they meet Rose. This 8-inch rosey pink elephant, with her purple bow, blushes easily, just like in the classic storybook. Her shy smiles make a perfect companion to snuggle with, as Mom or Dad reads the picture book again and again.

She’s 12 inches of huggable pink plush with an endearing smile and purple hair bow. It’s easy to see why she is one of Elmer’s best buddies.

This 40-piece puzzle includes every color in Elmer’s patchwork! Open the jigsaw puzzle carrying case and spill all of the pieces on a flat surface. When all finished playing, scoop up the pieces and store for another day of fun.

Kids can create their very own patchwork of colors directly on Elmer. He starts out plain white and awaits your imagination to make him stand out in the herd. Wash him off to return to the black and white canvas to color again and again! Awards: Creative Child Coloring Product of the Year 2010

Make room on the bed or couch for this big fellow measuring 18 inches tall. Elmer is quite handsome with his patchwork of yellow, orange, blue, white, pink and more vibrant colors – just like in the storybook. Made of the oh-so-soft plush by award-winning Kids Preferred.

What do you see? Why, it’s adorable pictures of my family and me! Surprise your favorite cutie with a photo cube of fabulous photos tucked into this soft plush cube. Launch date: Spring 2010

This Very Hungry Caterpillar really knows how to wriggle around the house and into your child’s heart. Soft and colorful, this 7-inch bundle is stuffed with “beans” for easy grasping by little hands. Launch date: Spring 2010

From the 1967 classic, Brown Bear, Brown Bear, What Do You See? comes this loveable, huggable 11 inches of soft bear. Notice his colorful ears and paws reminding young readers of the marvelous kaleidoscope of colors in Eric Carle’s picture books. Launch date: Spring 2010

What’s black and white and read all over? It’s Panda Bear and he’s one of the many literary characters youngsters can cuddle with as Mom or Dad reads their favorite storybook. Panda measures 11 inches and sports a multi-colored belly and ears! Launch date: Spring 2010

This bright red lady bug has a smile on her face and measures 11 inches from her antennae down her back. Kids love to cuddle with her in the nursery or in the stroller. Launch date: Spring 2010

When elephant asks, “do you want to be my friend?” kids will shout yes and give him a squeeze. This vibrantly blue/green elephant measures 11 inches and features multicolored feet and a pastel tip on his trunk. Launch date: Spring 2010

Eric Carle’s version of a snowy white polar bear includes dots of every color on the tips of his ears and the bottom of his paws. This soft bear measures 11 inches and promises to keep you warm when snuggling. Launch date: Spring 2010

Kids will want to pull caterpillar into the kitchen when he gets very hungry, just like in the storybook. But don’t feed him -- he’s already stuffed with wood! The rich colors inspired by Eric Carle shine brightly on this wooden pull toy. Launch date: Spring 2010