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Products from FAT BRAIN TOY CO.
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MSRP: $29.95
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
General Toys



This stacking toy also spins. When colorful discs are dropped on the threaded corkscrew pole, they spin all the way down. The base can be used either flat for a steady base, or turned over for a wobbling base that adds an extra challenge (and extra fun).
ToyDirectory Product ID#: 37445      (added 11/3/2015)
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MSRP: $24.95
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Preschool
Construction
General Toys



Squigz Benders join Squigz imaginative construction. These Fun Little Suckers bend, twist and loop their way into creative play! Connecting to each other and to any solid, non-porous surface - Squigz are a species all their own. They flex. They stick. They suck people into creativity. Once they take hold, it takes some pull to separate them. When Squigz POP! in protest - you’ll have to admit… your hands and ears are shamelessly delighted!
ToyDirectory Product ID#: 37027      (added 11/13/2014)
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MSRP: $37.00
Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Preschool
Outdoor Fun
General Toys



Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter Popper! A cinch to maneuver - stand, sit, rock, tilt, wobble, wiggle, spin. How children play is however they choose. Kids find themselves teetering on the brink of perfect physical play. No special skills needed. In playful exploration, Teeter Popper improves core strength, stability, leg strength, balance, coordination and gross-motor skills.
ToyDirectory Product ID#: 36884      (added 7/31/2014)
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MSRP: $19.95
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Construction
Preschool
Infant & Toddler



Meet pipSquigz, a set of three Fun Little Suckers for ages 6 months and up. Adored by baby and parents alike, pipSquigz are perfect for the stroller, highchair, bathtub, and anywhere-travel. Simply push pipSquigz down on any smooth surface and watch baby interact with this high-quality silicone suction toy. With super-suction, each shape can be tugged, pushed, shaken and pulled. Or, push and stick the shapes together for new play experiences. Babies delight in the versatile movement, sound and texture.
— Heather Rounds, buyer for Smart Kids Company in Greenwich, Conn., told TDmonthly in an April 2015 survey that Pipsquigz was their store's best-selling infant & toddler toy.
ToyDirectory Product ID#: 36800      (added 5/29/2014)
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MSRP: $24.95
Age Range: 3 and up
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: General Toys
Construction



Apply pressure to two Squigz. Air rushes out and the fun rushes in! Connecting to each other and to any solid, non-porous surface - Squigz are a species all their own. They flex. They stick. They suck people into creativity. Once they take hold, it takes some pull to separate them. When Squigz POP! in protest - you’ll have to admit… your hands and ears are shamelessly delighted!
— Jenni Mallory, manager of Magic Box LTD in New Orleans, La., told TDmonthly in a March 2014 survey that Squigz was a best-selling product.
— David Castillo, vice president of The Red Balloon Toy Store in Salt Lake City, Utah, told TDmonthly in a November 2014 survey that Squigz from Fat Brain Toys is one of their store's best-selling toys.


Where to buy:
NORTH EAST
NORTH WEST
ToyDirectory Product ID#: 36420      (added 12/4/2013)
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MSRP: $29.95
Age Range: 4 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: General Games
Preschool
Construction



This gigantic marble run features 103 pieces with 12 marbles. Kids can build their structure any way they like, then drop the marbles and watch them race through the run.
— In a May 2013 survey, two out of 10 retailers told TDmonthly that marble runs were one of their best-selling construction toys.
ToyDirectory Product ID#: 35586      (added 11/20/2012)
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MSRP: $12.95
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Board Games
General Games
Family Games



Chocolate cards are played and nabbed, and played and nabbed right back. Players score points by reasoning out which confectionary card combinations will give them the most sweet satisfaction. TOOTHACHE cards, CARROT cards, and BOX-O-CHOCOLATES cards keep the game lively and surprising.
ToyDirectory Product ID#: 35044      (added 9/17/2012)
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MSRP: $12.95
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: General Games
Board Games
Family Games



Sugary-scented bubble gum cards and bubble blowing thrills in a playful strategy game. Kids lay down their bubble gum cards in number order, and watch their bubble grow. If opponents play a "POP" card, the other player's bubble will burst. Luckily, they've got snitch cards and special bubble protector tokens on their side. Launch date: August 2012.

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ToyDirectory Product ID#: 35042      (added 9/17/2012)
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MSRP: $12.95
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
General Games
General Toys



Ten fun origami brainteasers with solutions. Created by famed puzzle inventor Ivan Moscovich. Build mathematical thinking, logic abilities, fine motor skills and patience. Heavy-duty laminated puzzles designed for repeated folding and multiple uses.
ToyDirectory Product ID#: 34642      (added 7/20/2012)
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MSRP: $19.95
Age Range: 3 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA076
Gender: Boys And Girls
Category: Outdoor Fun
Arts & Crafts
Wheeled Toys



Healthy riding colors the world beautiful. Creativity for sidewalks, parking lots, and streets. Hook Chalktrail® to a bike, then get riding. Draw figure eights, wavy meandering paths, perfect circles, fascinating designs by retracing the same route again and again in succession. It’s freshly invigorating, beautiful play. Works with all bike sizes and training wheels. Includes highly durable Chalktrail® connector  Easy on, easy off - no tools or parents required. Comes with one piece non-toxic, washable chalk. Launch date: August 2012.
ToyDirectory Product ID#: 34555      (added 7/5/2012)
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MSRP: $24.95
Age Range: 6 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA073
Gender: Boys And Girls
Category: Family Games
General Games
Educational



It’s a busy day in Crazy Cake Café. Baker Bernie needs kids' help getting cakes stacked as quickly as possible so they can be delivered. The first player to finish stacking one of Baker Bernie’s famous twelve layer cakes wins a recipe card. Collect ten recipe cards and winning the game will be the icing on the cake. This fast-moving game is a delectable visual-spatial, brain-teasing treat. 2 to 4 players. Launch date: August 2012.
ToyDirectory Product ID#: 34554      (added 7/5/2012)
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MSRP: $26.95
Age Range: 0 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA070
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Special Needs



The unique grippable texture of Tobbles Neo awakens touch. See those gentle, playful curves? They truly enliven tactile experiences. Young minds revel in stacking, toppling, and the discovery of endless ingenuity with Tobbles Neo. Six uniquely weighted pieces balance, neatly nest, and incessantly spin beyond your expectations. Includes 6 vibrant, weighted spheres & stacking base. Launch date: July 2012.

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ToyDirectory Product ID#: 34347      (added 5/25/2012)
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MSRP: $12.95
Age Range: 8 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA056
Gender: Boys And Girls
Category: Puzzles & Skill
Tween
Travel



Patterned challenge cards invite curiosity, logic & determination. Created by famed puzzle creator Ivan Moscovich. A tricky and baffling brainteaser to wrap one's mind around. Fold, loop, turn, open and close the perpetual hinge to recreate and match the 56 pattern challenges. Includes 56 Challenges, 1 Hinge. Launch date: April 2012.
ToyDirectory Product ID#: 34094      (added 4/13/2012)
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MSRP: $24.95
Age Range: 3 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Construction
Puzzles & Skill
General Games



One of five unique hexagon-based pieces make up a single block piece providing versatility, variety, and extended thought. The five hexagon-based pieces include: a single hexagon; 2, 3, and 4 hexagons - joined in linear arrangement; 3 hexagons joined in a non-linear arrangement. Includes 24 Congruently cool & colorful hexagonal building blocks; 5 unique hexagon-based pieces - a single hexagon; 2, 3, and 4 hexagons - joined in linear arrangement; 3 hexagons joined a non-linear arrangement; Full-color illustrated Building Guide with 20 engaging design challenges; facts of hexagons in nature & mechanics.
Awards: 2011 Parents' Choice Recommended Award
ToyDirectory Product ID#: 34093      (added 4/13/2012)
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Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Puzzles & Skill
General Games
Board Games



Famed puzzle inventor Ivan Moscovich has an eye for the unusual and a mind for enigmas. His latest magnetic collection of brainteasers, Craniatics is a visual cocktail of new configurations. Includes ten magnetic challenges with solutions. Includes three Craniatics games suitable for 1 or more players.
ToyDirectory Product ID#: 34092      (added 4/13/2012)
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MSRP: $32.95
Age Range: 3 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA071
Gender: Boys And Girls
Category: Construction
Developmental Toys
Preschool



An innovative new magnetic, crescent shaped building block. A magnet rolls through each Arx piece, giving any builder the option of building in ways that defy common thought. When the magnetic force between two Arx pieces meets, kids’ll feel the slight click as the magnets adhere. 24 Versatile magnetic pieces. Building base included (optional for building). Launch date: August 2012.
ToyDirectory Product ID#: 34091      (added 4/13/2012)
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MSRP: $29.95
Age Range: 8 and up
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: FA075
Gender: Boys And Girls
Category: Tween
Adult Games
Gifts



Drop the shiny metal marble sphere into the Paradox Box. Guide it through the blind maze.  Can players find the opposite exit without losing THEIR marbles? It’s a mental workout players can’t see coming - so deceiving they’ll wonder where in the heck that marble’s going.  Just maybe they’ll learn the secret...The one and only Paradox Box. Includes 1 metal sphere, 1 Paradox Box. Launch date: August 2012.
ToyDirectory Product ID#: 34090      (added 4/13/2012)
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MSRP: $24.95
Age Range: 9 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: General Games
Educational
Puzzles & Skill



Nine Squares + Three Rules = One Solution. This collection of 48 puzzles will enhance critical thinking, logic and deductive reasoning skills while sharpening math and sequencing. Each EquiLogic puzzle provides number, symbol, color or shape hints. Using these clues, players put their deductive reasoning skills to the test and must find the magic number by identifying the correct combination of tiles and numbers. With only three rules to follow, kids will quickly be scratching their brain to arrive at the solution.
Awards: 2013 TDmonthly Seal of Approval
ToyDirectory Product ID#: 34080      (added 4/11/2012)
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MSRP: $8.95
Age Range: 6 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: General Games
Card Games
Family Games



Rapid reflex is a card game that challenges players to match images, colors, and left/right directions. Players take turns reading the action cards. The first player to slap the color that correctly matches the action card, with the correct hand, gets to keep the card. The first player to collect one card of each color wins.
ToyDirectory Product ID#: 33398      (added 1/3/2012)
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MSRP: $19.95
Age Range: 8 and up
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: General Games
General Toys
Puzzles & Skill



A cleverly cunning cubical conundrum. Individual cubes attached by twisting, turning joints. Flexible tetris-shapes are satisfying to flip and spin. Attempt to recreate the cubical configurations of emerald, ivory & black shown in the Tridio Puzzle Book. Scan the two-dimensional designs pictured, and set kids' minds & hands in motion. Modify the three tetris-shapes. Consider the color placement. Stack the Tetris pieces. Bring images to life in three-dimensional structures. 48 visual challenge puzzles.
ToyDirectory Product ID#: 33191      (added 11/17/2011)
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MSRP: $32.99
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Construction
General Toys



Kids can transform, configure, and manipulate Block Builders for endless building and perpetual design. Fold and unfold the six distinctively hinged blocks to create skyscrapers, modern art sculptures, geometric marvels - just about anything imaginable. Includes 50 puzzle challenge cards. Block Builders puzzle challenge cards range from beginner to expert. Look at the design on the front of the card and recreate the shape using the indicated number of blocks. The solution is provided in an exploded view on the opposite side of the card.
ToyDirectory Product ID#: 33045      (added 10/14/2011)
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MSRP: $11.95
Age Range: 7 and up
Gender: Boys And Girls
Category: Puzzles & Skill
Creative Activities
General Games



KooKoo Puzzles come in three different themes: Musical Animals, Flying, and Classic Fairytales. Each box comes with 5 different puzzles. Kids need a delicate hand and keen eye to place the puzzle cards together at the right angles to solve the puzzle and form a continuous image. The five sets of puzzle cards in each theme can be flipped over, and on the back there are different images to put together into one large 24-piece puzzle using all of the cards. Also available in a three-pack for $35.95.

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ToyDirectory Product ID#: 32632      (added 8/3/2011)
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MSRP: $24.95
Age Range: 1 and up
Target Age Range: 0 to 2
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: FA060-1
Launch Date: February 2011
Gender: Boys And Girls
Category: Infant & Toddler
Designer Toys
Construction



"While there are several stacking toys on the market, none of them are circular and included the added element of balance.  Tobbles is a stacking toy which encourages children to explore and discover," Erik Quam, Director of Product Development at Fat Brain Toy, told TDmonthly.
Awards: 2011 Finalist for ASTRA's Best Toys for Kids
— Melodie Ingwersen, owner of Creative Kids Inc in Columbia, S.C., told TDmonthly in an April 2012 survey about best selling infant & toddler products that they sell 2-3 dozen Tobbles each month.
ToyDirectory Product ID#: 32417      (added 5/27/2011)
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MSRP: $24.95
Age Range: 6 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: FA059-1
Launch Date: February 2011
Gender: Boys And Girls
Category: General Games
Arts & Crafts
Designer Toys



Players will be challenged to put their memory to the test in just five short seconds as they attempt to memorize a specific shade of color and then match it to the correct color wheel. Just the slightest difference between shade, tint or hue can completely change the game. The first player to fill their artist’s palette with six color chips and win the game. Fast-paced play combines with memory building, visual thinking and art.  Color guide provides extra learning material.
Awards: TDmonthly Top Toy Award, January 2012; 2011 Finalist for ASTRA's Best Toys for Kids
— Why it won: Unlike most matching games, which require players to remember and pair off images, this game challenges players to remember the exact shade of a certain color. They then must match the color they saw to a color wheel. An entertaining, challenging twist on the classic memory game.
ToyDirectory Product ID#: 32416      (added 5/27/2011)
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MSRP: $24.95
Age Range: 8 and up
Target Age Range: 13 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: FA057-1
Launch Date: February 2011
Gender: Boys And Girls
Category: Puzzles & Skill
Board Games
Designer Toys



Combination of game play, brainteaser, optical illusion.
ToyDirectory Product ID#: 32415      (added 5/27/2011)
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