This minifigure features a magic wand, a book of spells on a tilting pedestal, a desk, two beakers to hold magic potions and a little green dragon mascot.
— In late summer 2010, four of 43 specialty retailers surveyed told TDmonthly that LEGO products are an overall top seller.
— Gwen Bowden, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly in a Summer 2011 survey that  LEGO minifigures are a best-seller: "LEGO minifigures have been one of our top sellers this month. We've sold about 2 a day, or about 65 in a month." Erika Evers, owner of Dancing Bear Toys in Hendersonville, N.C., agreed, saying that they sell "about 8 a day" at her store.

This Lego starter kit lets younger children build a house, car, dog, helicopter and more. The set features 405 pieces stored in a durable plastic box with a see-through top. Included are minifigure, a building plate and a wide mix of standard bricks in various colors, as well as house and wheel elements.
— As of 12/17/2012 this product had 4.6 out of 5 stars from 293 reviews on Amazon.com and was No. 19 on the top 100 bestselling toys and games. Pros: 405 pieces and one figurine included; packaged in durable storage container. Cons: Younger children may need help with construction; pieces do not fill up bucket all the way.

This Star Wars LEGO set includes Luke Skywalker, Obi-Wan Kenobi, R2-D2, C-3PO and a sandtrooper. The landspeeder vehicle conceals a secret lightsaber compartment and measures 6" x 2" x 2".
— “We sell an amazing amount of LEGO,” Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly in June 2010. Shanna Frieling, owner of Giggles Toy & More in Bozeman, Mont., agreed: “Legos are still the best sellers.”
— In a June 2010 survey of 40 retailers, six named LEGO a top seller for boys ages 4 to 12.
AWARDS: 2010 TDmonthly Top Seller (entire LEGO line)

Jedi Master Plo Koon scours the space lanes for General Grievous’ ship, Malevolence, in  "Star Wars: The Clone Wars." This set includes 175 building pieces, a Plo Koon minifigure, an Astromech Droid minifigure and a cockpit ejection seat for ejecting minifigures from the finished 10" Starfighter.
— Karen Park, owner of Zaks Gifts in Manchester-By-the-Sea, Mass., told TDmonthly in Summer 2010 that her store sells about 20 to 30 LEGO Star Wars sets each week.
— Six of 38 specialty retailers named LEGO products an overall best seller in July 2010. Two of the six cited LEGO Star Wars as a popular product line.

With this army pack, children can lead the attack on planet Hoth by launching flick fire missiles from a battle station. This pack, designed to celebrate the 30th anniversary of "The Empire Strikes Back" includes two snowtroopers, one Imperial officer and one AT-AT driver.
— As of 05/12/2011 this product had 4.5 out of 5 stars from 34 reviews on Amazon.com. Cons: Pieces are small and hard to put together for younger kids; smaller than depicted.
— As of 8.12.10, this product had 4 out of 5 stars from eight reviews on ToysRUs.com and was listed No. 20 in best-selling toys and games. PROS: Colorful, sturdy and easy to assemble.
— Dave Campbell, owner of Amazing Toys in Great Falls, Mont.,  said he sells about 24 LEGO Star Wars toys per month.

This set includes 19 pieces for building this member of the Lego Hero Factory Alpha Team. The finished figure stands 6" tall and comes equipped with a removable hero core, high-tech air armor, a camera helmet and a communications headset.

Product features 1 buildable LEGO Die, 9 LEGO microfigures which includes Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy and Albus Dumbledore, building instructions and 1 rule booklet, and 332 LEGO pieces.  For 2 to 4 players.  Be the first to successfully navigate the magical castle to collect all your homework from your classes and get back to your common room.
— In late Spring 2011, 5 of 12 retailers surveyed said that LEGO was their best-selling brand of licensed products. Joe Berardoni Jr., Owner of Pun's Toys in Bryn Mawr, Pa., said that "We try to avoid licensed products...that said, however, we still do carry LEGO, and their licensed kits sell well, such as Star Wars and Harry Potter."
—As of 10.25.2010, this product had 4.5 out of 5 stars from 30 reviews on Amazon.com and was No. 7 on the top 100 best-selling toys and games. PROS: Build your own gameboard. CONS: Not suitable for younger kids.

Kids build the Spinjitzu Arena, pick their character and play the cards to influence the outcome between Jay, the Master of Lightning, and Frakjaw, the toughest warrior in the Skeleton Army. Set includes 2 minifigures, 2 spinners, 6 weapons, 2 character cards, 8 battle cards, and enough LEGO® bricks to make the Spinjitzu Arena.
— In late Spring 2011, 5 of 12 retailers surveyed said that LEGO was their best-selling brand of licensed products. Brooke Andrews, Owner of Miller's Toys in Mamaroneck, N.Y., said that LEGO Ninjago was their best-selling licensed product. "We sold out our whole LEGO order, and there are also books, games, and accessories," she told TDmonthly.

Kids place their characters on the spinner, arm them with 14 different weapons and use the battle cards to spin their way to victory. Watch out for the deadly flick and ball shooters. Set includes 2 minifigures with special accessories, 2 spinners, 14 weapons, 2 character cards and 8 battle cards.

Modeled after Blackbeard's ship in the upcoming Pirates of the Caribbean on Stranger Tides, this 1097 piece set features seven mini-figures from the movie including Jack Sparrow, Angelica and Blackbeard figures. The ship is designed to look like it's made out of bones and skulls, along with wood. This is the only LEGO Pirates of the Caribbean set that features the mini-fig of Angelica. She features a new style of brown female hair and hat that is exclusive in the LEGO universe to her character. Launch Date: Summer 2011.
— Barb Stein, owner of Toys on the Square in Hummelstown, Pa. told TDmonthly in late Spring 2011 that she sells more than 30 LEGO products each month.

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At White Cap Bay, Jack Sparrow and the other pirates must capture a mermaid. Spot them using the searchlight and shoot the net from the boathouse cannon. But beware- if the whale oil tips over, the whole lighthouse is sure to go up in flames. Includes Jack Sparrow, three mermaids and three other pirate minifigs, mini-boat with pirates’ victims, crewmates and a collapsing lighthouse. Launch date: May 2011.

Includes Jack Sparrow and two Zombie minifigs, buildable shelf and two ships in a bottle. Launch date: May 2011.

The race is on to see who will make it to the Fountain of Youth first. Will Jack Sparrow be outsmarted by Blackbeard or wooed by Angelica, or will he beat his rivals to the coveted pools of eternal youth? Set includes Jack Sparrow, Barbossa with peg leg and Blackbead minifigs, plastic waterfall detail and two chalices. Launch date: May 2011.

This 242 piece set features Lightning McQueen from Disney/Pixar's Cars.

LEGO DUPLO bricks are sturdy and safe for a toddler’s hands and imagination. Features 80 basic bricks in different sizes. Includes bricks in red, green, yellow, blue, orange, light green, white and black. The blocks are a great introduction to the world of construction play for toddlers, to whom smaller bricks present a choking hazard.

This 152-piece set includes 4 minifigures: Jack Sparrow, Elizabeth Swann, Hector Barbossa and Skeleton Barbossa. Features the Black Pearl rowboat, treasure chest, gold bricks, gold coins, gems and apple. Turn the door to reveal cursed Skeleton Barbossa. Kids can flip the mast and row with the oars. Measures over 7 (17cm) wide (Rowboat measures over 4 (10cm) long and 1.5 (3cm) wide). Includes free poster.

Designed as party favors, the Fun Favor Pack contains 8 LEGO items ( 4 ea- Jeep and Yellow Airplane); Free LEGO Club membership and LEGOLAND Offers (free child admission).

The all-new LEGO Star Wars Advent Calendar comes with 24 unique gifts, including an exclusive Santa Claus Yoda minifigure plus vehicles and accessories from the Star Wars universe. Features 8 minifigures, mini Millennium Falcon and X-wing Starfighter, and is 266 pieces total.

Escape from the Death Star in the iconic GO Star Wars Millennium Falcon (7965). Straight from the Death Star escape scene of Episode IV A New Hope, the all new LEGO Millennium Falcon features stunning details, like hull plates that open to reveal a detailed interior, twin flick missiles, rotating quad laser cannons and detachable cockpit cover. Featuring Han Solo, Luke Skywalker, Chewbacca, Ben Kenobi, Princess Leia Organa and Darth Vader, kids can rewrite history and help Ben Kenobi defeat his evil nemesis from the dark side. The LEGO Star Wars Millennium Falcon (7965) includes * Han Solo, Luke Skywalker, Chewbacca, Ben Kenobi, Princess Leia Organa and Darth Vader MiniFigures * Millennium Falcon features opening hull, detailed interior, twin flick missiles, rotating laser cannons and detachable cockpit cover * 3 lightsabers, 3 blasters and 1 crossbow also included
– As of 07/23/2012 this product had 4.6 out of 5 stars from 73 reviews on Amazon.com. Pros: Set is very large; figures all fit inside the ship once it's built; sturdy once assembled. Cons: Though many reviewers said the set was durable enough to be played with, some reviewers reported that the set fell apart easily.

Kids can have fun with the 24 Christmas gifts from LEGO City with the LEGO City Advent Calendar (7553). With a great for each day, the LEGO City advent calendar has 24 days of building fun with Mini-figures, vehicles and other accessories for LEGO City sets. The LEGO City Advent Calendar (7553) includes: 6 MiniFigures, Christmas accessories, furniture and lots of vehicles.

Attack the Hoth Rebel base with the Lego Star Wars AT-AT Walker (8129). Build one of the most iconic vehicles from the original Star Wars movies and celebrate the 30th anniversary of The Empire Strikes Back. Use the grappling hook to help Luke Skywalker climb the body of the AT-AT, then use his lightsaber to stop the walker before it destroys the Rebel base. Will Luke triumph in time? Includes 8 minifigures: Luke Skywalker, C-3PO, Han Solo in Echo base gear, Rebel Trooper with P-Tower laser cannon, AT-AT pilot, 2 Snowtroopers, General Veers and Imperial Officer. AT-AT Walker measures more than 13" (33 cm) long and 12" (30 cm) tall. This is the stationary AT-AT model.
— As of 09/06/2011 this product had 4.6 out of 5 stars from 22 reviews on ToysRus.com. Pros: Fun, durable, easy to assemble. Cons: Expensive for a non-motorized version of this product.

The LEGO MiniFigure Series 5 adds 16 all-new, special MiniFigures to the growing LEGO MiniFigure Collection. Each MiniFigure comes in a sealed, mystery bag. Each character has its own special accessories, display plate and collector's leaflet. Inspired by movies, sports, history and just everyday life. This collection includes: Fitness Instructor, Snowboarder Guy, Lizard Man, Lumberjack, Gladiator, Small Clown, Egyptian Queen, Evil Dwarf, Boxer, Ice Fisherman, Zoo Keeper, Graduate, Royal Guard, Cave Woman, Detective.
— As of 10/10/2011 this product had 4.9 out of 5 stars from 9 reviews on ToysRUs.com.
— Robert Lightburn from Cville's Hobbies, Games and Toys in Charlottesville, Va., told TDmonthly in an October 2011 survey that LEGO items sell well with the tween crowd.

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Take home this LEGO Pirates of the Caribbean The Black Pearl (4184). After 13 years, Davy Jones has come to take Jack Sparrow back to the Flying Dutchman. As his tentacled adversary boards the Black Pearl with his brackish crew, Maccus and Bootstrap Bill, Jack and his friends Will and Joshamee are in no mood to surrender just yet. The LEGO Pirates of the Caribbean The Black Pearl (4184) includes: Jack Sparrow MiniFigure; Will Turner MiniFigure; Joshamee Gibbs MiniFigure; Davy Jones MiniFigure; Maccus and Bootstrap Bill MiniFigures. Contains 804 pieces. Launch date: October 2011.

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Battle for control of the four Spinjitzu weapons has begun. Sensei Wu, Kai, Zane and Nya need help to keep Lord Garmadon and his evil skeleton army from taking the ultimate Spinjitzu weapon – the Dragon Sword of Fire. As the temple splits into two, the fearsome Fire Dragon emerges to protect the sword by spitting fire at Lord Garmadon. Set also includes Samukai and Kruncha figures, all four golden weapons and 14 other weapons. 1174 pieces. Launch date: Summer 2011.
— As of 10/14/2011 this product had 4.7 out of 5 stars from 3 reviews on Amazon.com. Pros: Helps build fine motor skills and logic skills; challenging. Cons: Finished structure not very durable.
— As of 10/14/2011 this product had 5 out of 5 stars from 2 reviews on ToysRUs.com. Pros: Very detailed; lots of moving parts.

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Fly the LEGO Ninjago Lightning Dragon Battle (2521) to rescue Sensei Wu. Frakjaw and Kruncha have captured Sensei Wu and stole the nunchucks of lightning with their helicopter. Help Jay and the fearsome Lightning Dragon to rescue him and retrieve the golden weapon before they escape into the Underworld.! Beware of the helicopter's snapping jaws and flick missiles.
— As of 10/18/2011 this product had 4 out of 5 stars from 2 reviews on ToysRUs.com. Pros: Dragon is durable; mini figures are great. Cons: Helicopter is not very durable.

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