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Age Range: 8 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Interactive
Robotics
Licensed Products



This is one sidekick who definitely comes in handy! Your R2-D2 Interactive Astromech Droid figure is packed with all kinds of features to help you fight the dark side—or just have fun throughout your day. This exciting little friend rolls, spins “dances” and plays music, “remembers” and reacts to famous Star Wars characters, guards your room, plays multiple games and can even find and follow you! And with awesome features like an illuminating light beam, infrared location sensors, an adaptable droid mood status indicator, a rotating dome, motorized indoor-terrain treads, a beverage holder and manipulator arm and special “secret” features, this figure is sure to keep the fun going for “light years”!
ToyDirectory Product ID#: 37435      (added 10/28/2015)



The exciting Pie Face game is filled with fun and suspense, and somebody’s bound to get splatted! Just put some delicious whipped cream from home or the wet sponge on the “hand” of this hilarious game unit and start turning the handles. It could go off at any time, so keep your fingers crossed and hope you’re not the one who gets a splat in the face! You score a point for every time you turn the handle without getting pie-faced, and the one who scores 25 points wins. Take some risks and hope for the best in this hilarious Pie Face game! Pie Face, Rocket Games and logo are trademarks of Rocket Games. 2014 Rocket Games. Hasbro and all related terms are trademarks of Hasbro.
ToyDirectory Product ID#: 37434      (added 10/26/2015)

MSRP: $119.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Plush
Interactive
Gifts



The pet of any girl's dreams is here: the StarLily, My Magical Unicorn toy! StarLily is a beautiful young unicorn who's come from her home in an enchanted forest to become a very best friend. She responds to voice and touch with more than 100 sound and motion combinations! When interacting with her, she moves her head and hoof, makes special sounds, and lights up her horn.
ToyDirectory Product ID#: 37431      (added 10/26/2015)

MSRP: $17.99
Age Range: 6 and up
Gender: Boys And Girls
Category: Outdoor Fun
General Toys



Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year
ToyDirectory Product ID#: 37222      (added 2/14/2015)

MSRP: $19.99
Age Range: 8 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: General Games
Family Games
General Toys



It's a modern twist on the popular Simon game, the classic fast-action game where you need to remember and repeat the patterns. The Simon Swipe game has the iconic colors, lights, and sounds of the classic Simon game in which you respond to the ever-increasing pattern of the light and sound combinations, but now touch screen technology adds an extra challenge to the game. Swipe the lights to conquer the colors! To master this challenging game, you need to tap, swipe, and reverse your way to victory as you try to repeat the pattern of lights and sounds. When you hear the music and see the lights flash, you've leveled up and a new pattern will start. If you make a mistake, the buzzer will signal the end of the game and the unit will let you know your score. 4 ways to play!
Awards: 2015 TIA Game of the Year
ToyDirectory Product ID#: 37218      (added 2/14/2015)

MSRP: $9.99
Age Range: 5 and up
Gender: Boys
Category: Action Figures
Licensed Products
General Toys



Decepticon Stinger is back, and he's tougher than ever! This Decepticon Stinger changer fights his Autobot enemies every time he can, and he converts so fast they'll never be able to keep up. Press him to convert him from mighty robot mode to speedy sports car mode in just 1 step, then convert him back again when the battle calls for it! Autobots will never be able to handle your fast-changing Decepticon Stinger figure!
— In a August 2014 survey, three out of 10 retailers told TDmonthly that Transformers were their best-selling action toys.
ToyDirectory Product ID#: 36904      (added 8/28/2014)

MSRP: $16.99
Gender: Boys And Girls
Category: Bath
Licensed Products
Preschool



Take off on a watery adventure with the Elmo Bath Adventure Steamboat! There are 5 different toys in one 1 for unlimited, imaginative bath-time play. Includes boat toy (4 pieces) and 1 Captain Elmo figure.
— In a May 2014 survey, two out of 11 retailers told TDmonthly that Sesame Street was their best-selling license.
ToyDirectory Product ID#: 36787      (added 5/19/2014)

MSRP: $59.99
Age Range: 1 to 4
Specialty: No
Gender: Boys And Girls
Category: Plush
Interactive
Infant & Toddler



Little ones are sure to fall in love with Hasbro's first feature Elmo toy that can hug them back! When tots give their red furry friend a hug, Elmo will wrap his arms around them to show how much he loves them! This cuddly 22-inch lifelike Elmo has flexible arms and a soft head. He sings a sweet song about hugs and a bedtime lullaby, and encourages pretend play. This all new design makes the BIG HUGS ELMO Hasbro's largest, cuddliest, most lifelike Elmo interactive plush ever! Requires four AA batteries, not included.
— David Hesel, owner of The Toy Shop of Concord Inc in Concord, Mass., told TDmonthly in a May 2013 survey that "Anything Elmo" is their best-selling licensed toy.
ToyDirectory Product ID#: 36102      (added 2/26/2013)

MSRP: $19.99
Age Range: 5 to 9
Specialty: No
Gender: Boys And Girls
Category: General Games
General Toys



Connect 4 Launchers is a fast-flying checkers game that gives players three different checker challenges to prove they can connect em up and win. Includes 21 red checkers, 21 yellow checkers, 4 pillar pieces, 2 clear grid trays, 1 red checker launcher, 1 yellow checker launcher and instructions. For 2 or more players. Ages 5 and up.
ToyDirectory Product ID#: 35868      (added 1/2/2013)

MSRP: $26.99
Age Range: 8 and up
Specialty: No
Gender: Boys
Category: General Toys
Action Games



It’s a pack of stamina, defense and more defense with the Legendary Bladers: Descendants 3-pack set of spinning battle tops. In the stamina column of this trio of fierce Beyblade tops is the Scythe Kronos T12EDS top, with a Spin Track part whose Tornado design helps create a sustaining vortex. Its Eternal Defense Spike Performance Tip part is for stamina and defense. Create custom top combinations by switching parts, and may the best top win.
ToyDirectory Product ID#: 35753      (added 12/11/2012)

MSRP: $59.99
Age Range: 6 and up
Specialty: No
Gender: Girls
Category: Interactive
Robotics
Electronics



Time to dust off the FURBISH dictionary because FURBY is back and ready to take the world by storm. Kids had better be prepared because FURBY has A MIND OF ITS OWN. Feed it, speak to it, tickle it, play music for it, and shake, tilt or turn your FURBY upside down. But be warned - how kids treat their FURBY will shape its personality.Kids can also download a free app to help them translate FURBISH, as well as virtually feed their FURBY and other interactive features. App is optional and works with iPad, iPod touch and iPhone with iOS 4.2 or later. Launch date: 2012.
ToyDirectory Product ID#: 35661      (added 12/5/2012)

MSRP: $15.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Play Sets
Licensed Products



It’s time for a hilarious Angry Birds squawk attack against the porkers of Tatooine. Gear up to bombard villainous hogs in the sandblasted terrain of Tatooine with this awesome Jenga Tatooine Battle Game. Take turns being the builder and the launcher. One player will set up the structure while the other uses the Millennium Falcon launcher to hurl the Luke Skywalker bird at the Jabba the Hutt and Rancor pigs on the blocks. Or, kids can play by themselves and see if they can knock all the pigs off with the fewest number of shots. Players can combine this game with the Jenga Death Star Battle Game (sold separately).
ToyDirectory Product ID#: 35650      (added 12/4/2012)

MSRP: $15.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Play Sets
Licensed Products



It’s time for a hilarious Angry Birds squawk attack against the pigs of the Empire. Gear up to bombard Imperial hogs in the frozen terrain of Hoth with this awesome Jenga Hoth Battle Game. Take turns being the builder and the launcher. One player will set up the ice blocks while the other uses the Snowspeeder launcher to hurl the Luke Skywalker bird at the Snowtrooper pigs on the blocks. Or, kids can play by themselves and see if they can knock all the pigs off with the fewest number of shots. Can be combined with the Jenga Death Star Battle Game (sold separately) for even more epic battles.
ToyDirectory Product ID#: 35649      (added 12/4/2012)

MSRP: $34.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: Board Games
Action Games
General Toys



Rock the spots to today’s hottest music with the Twister Dance Game. Learn dances by following the Twister spots to songs like "Till the World Ends" by Britney Spears or "Whip My Hair" by Willow. Or kids can dance to their own music by connecting the game to any MP3 player (sold separately).
ToyDirectory Product ID#: 35521      (added 11/15/2012)

MSRP: $29.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Licensed Products
General Toys



Get ready for an intergalactic battle with Angry Birds Star Wars when kids and their friends take on Darth Vader and his porky pals. Take turns trying to topple the Empire with this awesome Jenga Death Star game. Load the X-Wing Fighter launcher with Luke Skywalker, Han Solo or Chewbacca birds for an epic squawk attack against the Death Star. Who will knock the Darth Vader and Stormtrooper pigs’ block off and bring the Death Star crashing down? Launch Date: 2012.
ToyDirectory Product ID#: 35488      (added 11/9/2012)

MSRP: $59.99
Age Range: 6 and up
Specialty: No
Gender: Boys And Girls
Category: Interactive
Electronics
General Toys



FURBY is back and it has A MIND OF ITS OWN. Feed it, speak to it, tickle it, play music for it and shake, tilt or turn the FURBY upside down. It even interacts with other FURBYs (sold separately). But be warned - how the FURBY is treated will shape its personality. Who the FURBY becomes may surprise it's owner. For additional interactive fun, kids can download an optional free FURBY app that works with iPad, iPod touch and iPhone with iOS 4.2 or later for virtual feeding, accessing the FURBISH-English dictionary and the FURBISH translator. (Not all functions of the app work with older devices).
ToyDirectory Product ID#: 35487      (added 11/9/2012)

MSRP: $59.99
Age Range: 6 and up
Specialty: No
Gender: Boys And Girls
Category: Interactive
Electronics
General Toys



FURBY is back and it has A MIND OF ITS OWN. Feed it, speak to it, tickle it, play music for it and shake, tilt or turn the FURBY upside down. It even interacts with other FURBYs (sold separately). But be warned - how the FURBY is treated will shape its personality. Who the FURBY becomes may surprise it's owner. For additional interactive fun, kids can download an optional free FURBY app that works with iPad, iPod touch and iPhone with iOS 4.2 or later for virtual feeding, accessing the FURBISH-English dictionary and the FURBISH translator. (Not all functions of the app work with older devices).
— As of 11/9/2012 this product had 4.3 out of 5 stars from 42 reviews on Amazon.com. Pros: Very interactive; tone of voice and eye shape change depend on how it's being treated. Cons: A few customers reported short battery life; some children were frightened by the digital eyes.
ToyDirectory Product ID#: 35486      (added 11/9/2012)

MSRP: $54.99
Age Range: 3 and up
Specialty: No
SKU or Item #: 37934
Gender: Boys
Category: Play Sets
Licensed Products
Action Figures



This awesome Spider-Man Stunt City playset is the perfect home for the amazing wall-crawling hero. Kids' Spider-Man figure will do his most heroic stunts when he takes on his enemies in the Spider-Man Stunt City playset. Will he climb down the wall or spin down the pole? He can swing on his web line, slide down the lizard tail ramp or cling upside down to escape his enemies, and he can dodge their lunges and drive right through the door on his speedy motorcycle. Press the button for lights and sounds and cool Spider-Man phrases. When playtime is over, kids can read the special value storybook "The Lizard’s Lost Treasure."
— As of 11/5/2012 this product had 3.9 out of 5 stars from Amazon.com. Pros: Spiderman can climb up the side;lots of different sections on the play set offer different types of play. Cons: A few users reported that the electronic functions in the toy stopped working shortly after purchase.
ToyDirectory Product ID#: 35420      (added 11/5/2012)

MSRP: $22.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Interactive
Family Games



Enjoy hours of fun with the Bop It Smash from Hasbro Toys. This toy features 3 game modes: solo, pass it and multiplayer. In solo mode, kids can play by themselves, smashing the lights as they appear slowly at first, then faster with every round. Pass it play allows friends to join in the fun as kids pass the toy between 2 to 6 players. In multiplayer mode, players will challenge others to pit their skills against their own.

Product Videos:
ToyDirectory Product ID#: 35252      (added 10/11/2012)

MSRP: $39.99
Age Range: 8 to 10
Specialty: No
Gender: Boys
Category: Action Games
Outdoor Fun
General Toys



It's time to take N-STRIKE battling to the next level with the HAIL-FIRE blaster. The HAIL-FIRE blaster's unique rotating ammo rack gives it the highest capacity of any NERF blaster. The HAIL-FIRE blaster comes with 4 Quick Reload clips and 24 Elite Darts, but it can hold up to 4 more Quick Reload ammo clips and up to 144 darts. The blaster's acceleration trigger powers up the motor for semi-auto blasting that lets users unleash a storm of revolutionary Elite Darts at targets. Fire at targets up to 75 feet away. The Quick Reload clips work with any Clip System blaster (sold separately) and the Elite Darts work with any Elite blaster and most original N-STRIKE blasters (sold separately). With 2 tactical rails that are compatible with most N-STRIKE accessories (sold separately) and an advance handle, this blaster gives users the ultimate in Elite customization and firepower.
ToyDirectory Product ID#: 35245      (added 10/11/2012)

MSRP: $19.99
Specialty: No
Gender: Boys And Girls
Category: Dolls
Collectibles
Tween



One Direction are a British-Irish boy band consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. One Direction became the first British band to debut on top of the Billboard 200 list when Up All Night sold over 176,000 copies during its first week of release in America. Launch date: 2012.
ToyDirectory Product ID#: 35104      (added 9/19/2012)

MSRP: $39.99
Specialty: No
Gender: Boys
Category: Action Figures
Action Games
General Toys



Launch into gravity-defying battling action inside the BEYBLADE METAL FURY DESTROYER DOME. This set comes with everything kids need to rip into 360-degree battles, including the DESTROYER DOME, 2 exclusive BEYBLADE tops, 2 exclusive DOME SPIN TRACKS, 2 RIPCORD LAUNCHERS, 2 Collector Cards with codes to battle online at BeybladeBattles.com, and a product guide with tips and tricks for better battles. Launch date: 2012.
ToyDirectory Product ID#: 35094      (added 9/19/2012)

MSRP: $19.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: Board Games
Family Games
General Games



Make a million and win the Monopoly Millionaire game. It's just like the classic property-trading game, but with a new twist. Everything's worth a lot more and there are more ways to play. Players pay rent, buy houses, collect their salary and buy properties just like the classic Monopoly game. But in Monopoly Millionaire, there's no need to bankrupt everybody. The first player to make a million dollars wins. Launch date: 2012.
ToyDirectory Product ID#: 35093      (added 9/19/2012)

MSRP: $54.00
Age Range: 6 and up
Specialty: No
Gender: Boys And Girls
Category: Interactive
Electronics
Robotics



New FURBY looks great in any color, but Teal FURBY seems to be our most popular so far. Maybe it's the luxuriant teal sheen of its fur, or the way the teal sets off the bright yellow-gold of its eyes. With a mind of its own, the new Hasbro Teal FURBY will develop its personality based on how kids play with it. It will dance to their favorite songs. Put it in a room with a few of its friends and they'll interact with each other in all sorts of hilarious ways while speaking either English or the special FURBY language, FURBISH. Launch date: 2012.
ToyDirectory Product ID#: 35090      (added 9/19/2012)

MSRP: $34.99
Specialty: No
Gender: Boys
Category: Licensed Products
Action Figures
Electronics



Kids can send their Spidey up the wall after villains with this fast-climbing figure. When kids point the controller at him and press the buttons, he climbs up and down, left and right, even upside down. Put him on smooth, clean, dry surfaces such as windows and his mini-vacuums help him stick to the surface. Then guide the wall-crawling action with the controller.
ToyDirectory Product ID#: 34851      (added 8/20/2012)
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