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MSRP: $29.99
Age Range: 8 to 10
Specialty: No
Gender: Boys And Girls
Category: General Games
Electronic Games



It’s four Simon games in one. The Wonder-Link technology lets the cubes know where players shuffle them, when they win and what they scored. The yellow game is Simon Lights Off. The red game is Simon Shuffle. The blue game is Simon Secret Color, there’s only one order that will show the same color on all four cubes. The green game is Simon Classic Stop shuffling.  Can be played as a group or alone. High-tech twist on the legendary Simon game tests memory and logic skills. Includes 4 electronic cubes, game case, rules and quick-play card.
— As of 10/18/2011 this product had 3.8 out of 5 stars from 22 reviews on Amazon.com. Pros: No rating below 3 stars; different modes of play keep it interesting. Cons: Expensive; not challenging.

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ToyDirectory Product ID#: 33080      (added 10/19/2011)

MSRP: $32.99
Age Range: 8 and up
Specialty: No
Gender: Boys And Girls
Category: General Games
Electronic Games



Thanks to innovative Wonder-Link technology, these super-smart dice know what was rolled, what the player decided to hold and automatically re-roll the rest. Choose from four ways to play - Poker, Max, Wild or Flash. Can be played as a group or solo. It comes with 5 Electronic Yahtzee dice, a game case, Rules and Quick-Play Card. It includes 5 button batteries.
— As of 10/18/2011 this product had 3.5 out of 5 stars from 21 reviews on Amazon.com. Pros: Ideal for single player usage; nice storage case. Cons: Screen can be difficult to read; scoring happens too quickly; not as fun as the original.

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ToyDirectory Product ID#: 33075      (added 10/19/2011)

MSRP: $54.99
Age Range: 8 to 10
Specialty: No
Gender: Boys
Category: Guns & Accessories
Outdoor Fun
General Toys



The Nerf VORTEX NITRON Blaster features a cutting-edge acceleration trigger that propels a full-auto storm of discs toward targets with extreme range for an all-out assault. The Centerfire Tech electronic scope features pulsing targeting lights to help kids center their aim. The included 20-disc magazine and onboard magazine storage make reloading quick and simple. In addition to being fully automatic, the NITRON is fully customizable with the Tactical Rail System that is compatible with most VORTEX and N-Strike Mission Kit accessories (sold separately) for a fully customizable battlefield experience.
— As of 10/18/2011 this product had 3.6 out of 5 stars from 5 reviews on ToysRUs.com. Pros: Appealing visual design; automatic. Cons: There is a lag when firing; takes lots of batteries, which is expensive.

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ToyDirectory Product ID#: 33072      (added 10/19/2011)

MSRP: $44.99
Age Range: 8 to 10
Specialty: No
Gender: Boys
Category: Action Games
General Toys
Collectibles



With a BEYSTADIUM™ arena to fight in and exclusive battle tops and launchers, kids can start their dueling practice as soon as they're set up. Customize the BEYSTADIUM with three battle cores: the Zip Core forces straight-line movement, the Chaos Core brings chaos to the tops' movement, and the Deflector Core brings craziness because it affects right-spin and left-spin tops differently. With the tournament grids and official rule book, kids will be ready to do battle . Set up the exclusive GALAXY PEGASUS™ and METEO L-DRAGO™ tops for a launching, spinning attack.
— As of 10/18/2011 this product had 4.4 out of 5 stars from 7 reviews on ToysRUs.com. Pros: Fun; good starter kit. Cons: Expensive.
— As of 10/18/2011 this product had 3.5 out of 5 stars from 22 reviews on Amazon.com. Pros: Bey Media L-Drago is is a left-spinning top and is great; beys come assembled. Cons: not very durable; top has to be set just right before spinning, otherwise it won't go.
— In a Summer 2012 survey Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly that they sell 40 Hasbro Beyblade figures every month.

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ToyDirectory Product ID#: 33071      (added 10/19/2011)

MSRP: $59.99
Age Range: 4 to 6
Specialty: No
Gender: Girls
Category: Animal Figures
Interactive
Robotics



With real-as-can-be movements, sounds and actions, COOKIE MY PLAYFUL PUP lets kids experience the joy of having a puppy of their very own. When kids pet her on her head or back, she barks, moves her head and wags her tail. Give her cheek a little scratch and she'll turn toward their hand to ask for more. When they tell her just how sweet she is, she'll respond with puppy babble that sounds just like she's talking. She loves her squeaky toy — when kids make it squeak, she'll turn her head toward the sound. When kids put her toy bone in her mouth, she'll make crunching sounds like she's chewing it. This pup is about 14 inches tall and can either sit up or lie down.
— As of 10/18/2011 this product had 4 out of 5 stars from 22 reviews on Walmart.com. Pros: Realistic; fun; entertaining. Cons: Dog doesn't "walk" so many reviewers reported their kids lost interest after a couple days; batteries run out quickly.

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ToyDirectory Product ID#: 33069      (added 10/19/2011)

MSRP: $49.99
Age Range: 8 to 10
Specialty: No
Gender: Girls
Category: Pretend Play
General Toys



The classic oven has been updated to be light bulb-free and comes with yummy mixes and pans for cooking up all kinds of sweet treats. Oven comes with baking pan, cupcake pan, pan pusher, chocolate chip cookie mix, red velvet cake mix, pink frosting mix, rainbow sugar crystals package, paper cupcake wraps and instructions/recipe booklet.
— As of 10/18/2011 this product had 5 out of 5 stars from 4 reviews on ToysRUs.com. Pros: Easy, fun.
— As of 10/18/2011 this product had 3.9 out of 5 stars from 22 reviews on Amazon.com. Pros: No assembly required; very easy;  Cons: Does not include many mixes; mixes make small quantities of food; extra mixes are expensive.

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ToyDirectory Product ID#: 33068      (added 10/19/2011)

MSRP: $29.96
Age Range: 3 and up
Specialty: No
Gender: Boys
Category: Cars
Vehicles - Small Toy
Preschool



The Tonka Chuck & Friends Race Along Chuck is bursting with energy and wants to race. Kids can push or pull Chuck to make him go. Kids can fill and empty his dump bed and press the cab lights to hear over 50 phrases and sounds.

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ToyDirectory Product ID#: 33066      (added 10/19/2011)

MSRP: $19.99
Age Range: 8 to 10
Specialty: No
Gender: Boys
Category: Guns & Accessories
Outdoor Fun



Having enough ammo on hand can mean the difference between winning and losing when it comes to NERF blaster missions. The Nerf Vortex Vigilon Disc Blaster holds up to 5 long-range discs, and its built-in clip drops down at the touch of a button. Simply release the clip, reload the discs and reengage the clip for minimum rearming time and maximum blasting action. Offering long-range, high-powered disc-blasting technology, Nerf Vortex Vigilon Disc Blaster hurls ultra-distance discs for the ultimate battle experience. The Nerf Vortex Vigilon Disc Blaster comes with 5 discs and instructions.
— As of 10/18/2011 this product had 4.3 out of 5 stars from 8 reviews on ToysRUs.com. Pros: Easy to reload; shoots long distances. Cons: Discs bounce off of the surfaces they hit and become lost.

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ToyDirectory Product ID#: 33060      (added 10/19/2011)

MSRP: $34.99
Age Range: 0 to 3
Specialty: No
Gender: Boys And Girls
Category: Infant & Toddler
Interactive



Once the balls pop out of the elephant's trunk, it's anybody's guess which way they'll roll — into the belly for put-and-take play, across the room for baby to crawl after, or back through the trunk for more poppin' surprises. With 10 fun tunes to play and this elephant's trunk controlling the poppin' direction, the play is exciting, engaging, and fun.
— As of 10/18/2011 this product had 2.9 out of 5 stars from 8 reviews on ToysRUs.com. Pros: Entertaining; helps develop hand-eye coordination; music is cute. Cons: Fan that blows the balls is loud; balls don't blow automatically so younger kids may have trouble using it.

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ToyDirectory Product ID#: 33059      (added 10/19/2011)

MSRP: $29.99
Age Range: 8 and up
Specialty: No
Gender: Boys
Category: Action Games
Guns & Accessories



Pump-action, 10-disc blaster is customizable so kids can enhance their fire control or modify their blaster for mobility. With removable 10-disc magazine for maximum firepower with minimum reloading time. Removable stock and versatile Tactical Rail System let kids modify their blaster to meet their battlefield needs. (Tactical Rail accessories sold separately.) As with all VORTEX blasters, features XLR long-range disc technology to launch discs an ultra long distance. PRAXIS blaster comes with removable stock, 10-disc magazine, 10 discs and instructions.
— As of 10/14/2011 this product had 4.8 out of 5 stars from 5 reviews on Amazon.com. Pros: Accurate, long range; several reviewers said this was their favorite of the Vortex line. Cons: Discs are easily lost and not sold separately.
— As of 10/14/2011 this product had 5 out of 5 stars from 6 reviews on ToysRUs.com. Pros: Simple to use; clip loading process is satisfying; Doesn't hurt to get hit by the discs. Cons: Discs get lost easily.

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ToyDirectory Product ID#: 33049      (added 10/14/2011)

MSRP: $89.99
Specialty: No
Gender: Boys
Category: Action Figures
Licensed Products
Collectibles



Based on Transformers: Dark of the Moon, the Hasbro Transformers Ultimate Optimus Prime Figure is the premium movie-adapted Transformers toy on the market. Designed for ages five and older, and standing over 22 inches tall, this action figure features a sleek design, glowing weapon lights, and battle and conversation sounds.
— As of 10/14/2011 this product had 3.8 out of 5 stars from 40 reviews on Amazon.com. Pros: Large; unique; comes with trailer. Cons: Some of the limbs are not very sturdy; not enough points of articulation.
— As of 10/14/2011 this product had 4.4 out of 5 stars from 5 reviews on ToysRUs.com. Pros: Very detailed. Cons: Bigger than "voyager class," yet smaller than "deluxe" class, making it awkward to display. 

Product Videos:
ToyDirectory Product ID#: 33048      (added 10/14/2011)

MSRP: $6.99
Age Range: 4 and up
Specialty: No
Gender: Boys
Category: Action Figures
Licensed Products
Dolls



When he was 14 years old, Peter Parker was bitten by a spider that had been irradiated in a nuclear experiment. Something in the spider's venom changed him, over night, from the nerdy kid he'd been to something else entirely. Given incredible strength, speed and stamina, he reveled in his power. The tragic death of his uncle threw Peter's good fortune into fierce perspective, giving him direction. From that day on, he vowed to battle evil wherever he could find it as The Amazing Spider-Man. Detailed with defined "muscles", pose this Spider-Man action figure in a battle-ready pose with his "spinning" web accessory aimed at the enemy! Fully articulated, he's ready to make a stand in your collection. Action figure comes with a "spinning" web accessory and a S.H.I.E.L.D. file with a secret code.
— Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., told TDmonthly in a Summer 2011 survey that he sells 6 Spider-Man action figures from Hasbro each month, and that they're his best-selling action figure.
— In a Summer 2012 survey Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell a dozen Spider-Man figures each month.
ToyDirectory Product ID#: 32668      (added 8/9/2011)

MSRP: $8.99
Age Range: 8 to 10
Specialty: No
Gender: Boys
Category: Action Games
General Toys



BeyBlade tops are spinning battle tops (also called Beys). Their design features five separate components, which can all be customized for unique performance. Hundreds of combinations are possible, each creating a distinct battle style. With the pull of the ripcord, the tops can be launched into battle. The last top standing wins. Top includes Face Bolt, Energy Ring: L-Drago, Fusion Wheel: Lightning, Spin Track: 100 and Performance Tip.
ToyDirectory Product ID#: 32586      (added 7/25/2011)

MSRP: $22.50
Age Range: 6 and up
Gender: Boys And Girls
Category: Water Activities
Outdoor Fun
Guns & Accessories



Fully automatic for maximum speed, this blaster lets users just pull the trigger to begin the drenching action. Fill the water clip, attach it to the blaster and begin sending soaking streams up to 25 feet away. Requires no pumping action.
ToyDirectory Product ID#: 32452      (added 6/14/2011)

MSRP: $30.00
Age Range: 6 and up
Gender: Boys And Girls
Category: Water Activities
Outdoor Fun
Guns & Accessories



Pump-handle water blaster blasts a spinning stream of water up to 20 feet away. Detachable stock adjusts to different reaches. Water blaster comes with spinning barrel, detachable stock, tactical rails and a water clip.
— As of 6/14/2011 this product had 4.3 out of 5 stars from 7 reviews on Amazon.com. Pros: Gets opponent very wet; spinning barrel is amusing.  Cons: Uses water in the clip too fast; extra clips are expensive.
ToyDirectory Product ID#: 32451      (added 6/14/2011)

MSRP: $19.99
Age Range: 8 to 12
Gender: Boys And Girls
Category: Board Games
General Games
General Toys



CirKis is a fun, award-winning game in which players take turns placing pieces and compete for control of point-scoring zones. Played on a beveled, circular board, the game challenges players to use their spatial reasoning to strategically place their pieces. The game is governed by a single, simple rule: each piece must touch -- or "kiss" -- the piece placed before it. As the game progresses, players have to devise strategies to corner their opponents and achieve victory. Designed for ages eight and up; game time is 15 minutes.
— As of 06/14/2011 this product had 3 out of 5 stars from 22 reviews on Amazon.com. Pros: Scoring track is on the board; easy but requires strategy; visually striking. Cons: Some said it was boring; several said it was too complicated.
ToyDirectory Product ID#: 32446      (added 6/14/2011)

MSRP: $26.99
Age Range: 12 to 16
Gender: Boys And Girls
Category: General Games
Card Games
Creative Activities



In this quick-draw classic, the sketches draw loads of laughs- but the guesses can be even more hilarious. Roll the six-sided challenge die for extra-silly scenarios; no two games will ever be alike. Play in teams, large or small. Game includes game board, one-minute timer, 4 pencil pawns, 4 pencils, 4 pads of paper, card box, card deck, standard die and challenge die, and instructions.
— As of 05/20/2011 this product had 4.2 out of 5 stars on Amazon.com from 9 reviews. Pros: Helps improve vocabulary; fun for the whole family. Cons: Some players didn't like the new updates to the game; One person said it was too hard.
ToyDirectory Product ID#: 32237      (added 5/5/2011)

MSRP: $4.99
Age Range: 7 and up
Gender: Boys
Category: General Games
Board Games
Travel



It's the compact version of the classic naval combat game for plenty of fun on the run. Players keep track of hits and misses, and sink all of their enemy's ships to win the game. All of the pieces fit inside the case, making it easy to travel with.
— Mike DiAndrea, manager of Hardware Center Toys in Paoli, Pa., told TDmonthly in an April 2012 survey about travel toys that their best seller is Fun on the Run Battleship. They sold "18 this month," he said.
ToyDirectory Product ID#: 32228      (added 5/2/2011)

MSRP: $49.99
Target Age Range: 8 to 12
Gender: Boys
Category: Board Games
Electronic Games



This updated version of the classic game features a renovated board and a tower that uses infrared sensors to ensure that players whose ships are attacked actually remove them from play. Launch date: Fall 2011.
ToyDirectory Product ID#: 31946      (added 3/16/2011)

MSRP: $49.99
Target Age Range: 8 to 12
Gender: Boys And Girls
Category: Board Games
Electronic Games



This new version of Monopoly features the same rules as the classic game- it's the middle of the board that's really different. Players rely on a computerized tower in the center of the game board to issue instructions, keep track of money, and ensure that no cheating occurs. Players hold their hands over their piece, and the tower tells them how many spaces they can move. Instead of paper money, players use debit cards. The game also throws in spur-of-the-moment curve balls, like a horse race that all players must bet on.
ToyDirectory Product ID#: 31945      (added 3/16/2011)



This battery-powered dart gun shoots a succession of 20 foam darts in rapid-fire. Launch date: Spring 2011.
ToyDirectory Product ID#: 31725      (added 2/22/2011)

MSRP: $29.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Interactive
Plush
Preschool



Kids can feed cookies to this plush Cookie Monster and watch as he counts out loud and happily gobbles them up. Retrieve the cookies from his backpack to start the fun all over again. Count N' Crunch Cookie Monster also likes to be tickled - press his foot repeatedly to make him giggle and squirm. Includes 3 cookies; requires four 'AA' batteries, included.
ToyDirectory Product ID#: 31710      (added 2/18/2011)

MSRP: $69.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Interactive
Plush
Preschool



Dressed in a concert style tee, Elmo takes the stage singing and making music. Elmo comes with his very own microphone and two instruments, a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he recognizes which one he is given. Kids can also play along on Elmo's instruments. Elmo also interacts with other Let's Rock instruments (each sold separately); he knows when kids are playing the instruments, and plays along. The Let's Rock Elmo toy sings six songs. Requires six 'AA' batteries, included.
ToyDirectory Product ID#: 31709      (added 2/18/2011)

MSRP: $59.99
Age Range: 8 and up
Gender: Boys
Category: Construction
Action Figures



The Kre-o Transformers Optimus Prime set comes complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets. Builders can assemble the popular Optimus Prime character in ‘vehicle’ mode as the notable semi-hauler or in ‘robot’ mode to create the leader of the Autobots. When in ‘vehicle’ mode, the truck’s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique Kreon mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the Kreonmini figures. When in ‘robot’ mode, builders can blast into action with a projectile launching brick. The Kre-o Transformers Optimus Prime set includes orange traffic cones and cool decorative decals. Launch date: Fall 2011.
ToyDirectory Product ID#: 31708      (added 2/18/2011)

MSRP: $24.99
Age Range: 6 and up
Gender: Boys
Category: Construction
Action Figures
Licensed Products



The 2-in-1 Kre-o Transformers Bumblebee set allows fans to create and recreate their favorite Autobot character in ‘robot’ mode or in ‘vehicle’ mode. In ‘robot’ mode, builders can convert the wings on Bumblebee into a glider for Kreonmini figures to balance on. In ‘vehicle’ mode, open up the driver’s door and take up to two Kreonmini figures for a spin. Set includes two Kreon mini figures and more than 300 pieces.  Launch date: Fall 2011.
ToyDirectory Product ID#: 31707      (added 2/18/2011)
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