Now kids can play basketball in the dark. Hasbro energized its legendary NERF basketball product by integrating Elam EL Industries´ electroluminescent (EL) wire, LyTec, to introduce the innovative NERF NITE JAM NERFOOP. By applying LyTec wire to the ball, Hasbro engineers have extended the playability of the game to darkened rooms and nighttime action. LyTec overcomes traditional lighting limitations through a patented new technology that makes electroluminescence affordable, safe and easy to integrate. The electroluminescent wires are highly flexible and durable, emitting a continuous light throughout their entire length.

Bop it Blast lets kids compete to the beat. Players select how to hold the game with the adjustable handles; which game they want to play, including the brand new "Light Bop" that features intense light action that challenges reflexes; and, if they want to play to a female or male voice or both with "Vox Bop." Players can play alone, one-on-one or pass it around in a group.

Chuck My Talking Truck is Tonka’s new appeal to kids that love trucks. Speaking seven electronic phrases, Chuck the Talking Truck moves its motorized mouth as it talks. The truck includes a tilting truck bed, a moving steering wheel and batteries.

Boomer is a talking truck who’s always got something to say! It’s so much fun getting him to speak one of seven electronic phrases, because his mouth moves when he talks! Turn the wheels, lift and lower the tow hook and attach him to his friends, or move him around using the easy-to-grip handle! The Boomer My Talking Tow Truck toy is revved up, ready for adventure and filled with things to talk about.

The classic board game, with a holiday twist. The board, the cards and the properties all relate to the Rudolph the Red-Nosed Reindeer TV special. Tokens include Rudolph, Santa Claus, Sam the Snowman, Hermey, Bumble and Yukon Cornelius.

The experimental H3T Hummer design is now a part of the Tonka’s Toughest line. Rough enough for off-roading and smooth enough to handle the linoleum kitchen floor, the H3T gives kids the option of getting dirty or playing clean. The truck’s tailgate opens, allowing for storage and transportation.

Choose from Amethyst Van Der Troll, Ruby Trollman, Sapphire Trollzawa, Onyx Von Trollenberg and Topaz Trollhopper – the five ‘best friends for life’ who star in TROLLZ. Each fashionable 6” doll features almost six inches of colorful, big hair and comes dressed in her signature outfit. Each set also includes a second outfit, a colorful fabric bag and a ‘spellphone’ and comes complete with two chic hair accessories unique to that TROLLZ character; one of the accessories is poseable for fun and funky styling.

This classic, ever-popular oven continues to make sweet memories for kids, year after year! That’s because children enjoy real baking fun and real tasty snacks including cookies, cakes, brownies and so much more. The oven comes with three different mixes, two baking pans, two utensils, a pan pusher, two warming, cups and recipes/instructions. EASY-BAKE is adding more delicious items to its already mouth-watering menu. Some of the most respected names on the grocery store shelves including Chips Ahoy!, Pop Tarts and Keebler have joined the EASY-BAKE family, allowing kids to create their favorite name brand treats in their very own home. One 100-watt light bulb is required but not included.

Now kids can shoot digital movies, snap photographs and create their own VideoNow personal video discs with a digital video camera made just for them. The portable VcamNow, with its hip, sleek look, is the perfect accessory for kids with an “on-the-go” lifestyle. It’s loaded with an array of cool and easy-to-use features. Users can view their digital movies and photos on television and view, edit and send video and photos on their computer. It can even be used as a camera.
— “These are going to go like hotcakes,” predicted John Sedgwick of Sedgwick’s Toys in San Francisco. “They are the perfect price point, and every kid wants a camcorder.”
— The manager of Never Enough Toys in Houston, Leslie Watamul, agreed: “Every kid is going to want one of these. They are the perfect high-end stocking stuffer.”
— Jackie Washington of the Toys “R” Us in Westminster, Colo., said they’ve ordered “quite a few, expecting a real demand for them.”

This Gloworm Teething Blankie is the perfect teething companion for babies. It´s soft to touch with three teething rings, and of course has a glow-in the-dark face right in the middle. It´s colorful and easy to take anywhere.
— There are three teething rings attached to the blankie.
— “They’re very comforting for babies, not only as a teeth-er, but as a sleep aid,” explained Wanda Glock, buyer for Starline Babies in Boston, Mass.
— The Gloworm in the center of the blankie glows when the lights go down.

This classic, controversial game consists of a board with all the letters of the alphabet and all 10 digits written on it. Players ask the Ouija a question and then give into a “mysterious” power, letting their hands roll across the board using a special arrow-shaped game piece to select letters and numbers that “answer” the question.
— “This is even scarier than the original. Kids and adults love it,” said John Strait, owner of 2Kool Toys in Chicago, Ill.
— “This is the best sleep-over toy we sell. It’s scary, fun and now it glows in the dark,” said Robin Cosby, owner of Cosby Toys in Austin, Texas.
— The Glow-in-the Dark model has caught on at The Lucky Mojo Curio Co. in Forestville, Calif., according to Diana Edler, personal assistant and buyer.

This 66-minute DVD features the cheerful My Little Pony friends in the bright fantasy world of Ponyville. It all happens when the "Here Comes Christmas Candy Cane" is accidentally broken by Minty. In order for Santa Claus to find Ponyville, the Pony friends need to find a solution to save Christmas. Together, they discover Christmas comes wrapped in love of good friends and one little clumsy, minty-green Pony. The special features include a bonus episode and 2 Sing-A-Longs.

The GI JOE team has seen big, bad-to-the-bone COBRA troopers stumble to a halt when they spot Major Barrage steaming toward them on the battlefield. Intelligent and thoughtful off the battlefield, Major Barrage lets his two tech-enhanced shotguns do all the talking in a combat situation. The team is relieved he´s on their side, since his fast temper and faster fists are legendary. This 3-3/4” figure is fully poseable.

The Crimson Guard troopers are elite shock troops of the COBRA legions. Each must hold a degree in either law or accounting as well as being in top physical condition. After rigorous training in COBRA combat and tactics, the “Siegies” undergo plastic surgery so that each trooper will look similar. At least two, and perhaps more, prominent members of congress (and dozens of lobbyists) are rumored to be “Siegies” in deep undercover. This full poseable action figure stands 3-3/4” high.

The VUGO portable multi-media system allows tech-savvy tweens to have access to their favorite TV shows, music and photos all in one sleek and stylish hand-held media system - whenever they want and wherever they go! Each unit contains 128 MB of memory, enough to hold up to 60 minutes of video, six hours of music or over 1,200 digital photos! The VuGo player´s internal memory can be expanded with the use of a standard universal memory card (SD). Using their computers, tweens can create and customize a line-up of their favorite television programs, music videos and digital photos for future viewing on their VUGO player anytime, anywhere!

This TV plug-in game brings a unique golfing experience to the television as you swing the club and control the shots. Grab hold of the included putter and base, choose from 10 different characters and pick one of six different golfing adventures. Fly high into outer space when you bank off a planet and sink your ball into a crater on the moon. Next, tee off a turtle´s back into a tide pool of anemones and starfish. Each hole has a different adventure in mind. With your friends or for solo play, golf fun comes alive on your television screen.

Just plug the handlebars into your TV and you´re ready to speed through eight levels of interactive play. Twist, turn, accelerate and brake as you control the bike with realistic handlebars through an interactive environment. Begin racing in your backyard, and advance to racing in sand quarries, and even Motocross and Supercross races! As players beat each level, they get points, which allow them to upgrade their terrain, environment, and gear! Play against the clock or against opponents.

Four to 40 players shout out answers and "Whisper Rounds," encouraging teams to huddle secretly to discuss strategies before giving a combined answer relating to music or television. The gam is played by inserting a Game Video Disc (GVD) into a DVD player, hitting play on the remote following the direction of an on-screen host. Shout About Music prompts players to identify music titles from portions of songs, fill in missing lyrics as well as arrange music-related events and topics in specific order.

Four to 40 players shout out answers and "Whisper Rounds," encouraging teams to huddle secretly to discuss strategies before giving a combined answer relating to music or television. The game is played by inserting a Game Video Disc (GVD) into a DVD player, hitting play on the remote following the direction of an on-screen host. Shout About TV challenges players to answer questions about television shows based on action clips, sound bites and stills.

The game is played like paintball, featuring special Tagger Micro Darts that stick to vests worn by each player. Just blast the scoring zones on your opponent to score points. Each Nerf Dart Tag set comes with two rapid-fire blasters, 20 Tagger Micro Darts, two vests with scoring zones, and two pair of vision gear.

Scamps is very expressive, with eyes that open and close, a wagging tail, twitching ears and even moving eyebrows! And just like a real puppy, scamps responds to kids´ voices. He recognizes more than 20 voice commands and can be taught cool tricks. Straight out of the box he will sit, lie down and respond to his name. After a bit more love, affection and training, he´ll learn to give a "shake," howl, and "speak" on command. Later, he´ll be able to beg, count, wave, sing and even add up numbers! Scamps also loves to be cuddled: As kids stroke his ears, he leans toward them and is happy and relaxed.

For a day of amusement, the Littlest Pet Shop pets gather at the Whirl Around Playground. Here, pets play on the Merry Go Round, take a ride on the swing and test their speed on the obstacle courses. Pets can ride up an elevator, walk across a bridge, swing on a hammock then slide back down to the ground. Magnets in the pets´ feet activate accessories on the playground. The playset comes with two exclusive pets, a Maltese puppy and a gray mouse.

On the island, ponies can ride up the rainbow or go surfing down the waterfall. They can take a boogie board ride in the lagoon as dolphins jump in the background, then purchase snorkeling gear at the souvenir shop. Ponies build sandcastles on the beach and relax at the smoothie stand. Watch the smoothies "disappear" as the magnet on the pony´s foot touches the drink. The most exciting part of Butterfly Island is that all of the ponies can fly around the island while tropical music plays in the background. Hono-loo, the only baby Pegasus pony, comes with the playset.

The initial offering of G.I. JOE Sigma Six action figures brings the action of this newly formed G.I. JOE covert mission force and will feature several of the most popular G.I. JOE characters including: Duke, Snake Eyes, Heavy Duty, Spirit Iron-knife and the C.O.B.R.A. ninja Storm Shadow. Each figure will be fully articulated and will come with their signature gear, as seen on the animated series.

Hasbro´s new B-DAMAN is a marble-shooting toy that combines the strategy of trading card games, the skill and competition of sports, and the fun play of traditional action figures into one great brand. The tournament set includes the "official" tournament board, one B-Daman figure, scoring brackets, an IBA Blaster so kids can start B-Dafiring right out of the box, and a game spinner to determine which event kids have to play next. The B-Daman Tournament Set allows kids to play ten different B-Daman tournament games and compete for the B-Daman championship.