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MSRP: $24.99
Age Range: 4 to 12
Specialty: No
Gender: Boys
Category: Licensed Products
Electronics
General Toys



Simply touch the face to unlock the most technologically advanced Omnitrix ever created. The pop up touch pad allows kids to discover over 40 sounds and three separate modes of play. Mode one allows kids to hear 7 Alien voices, while mode two has ambient sounds that kids can overlay their own sound effects onto and create beats. Mode 3 allows them to replicate the DNA code found in other Ben 10 items to unlock secret messages from Azmuth, the creator of the Omnitrix.
Awards: 2012 Dr. Toy 100 Best Toys
ToyDirectory Product ID#: 34942      (added 9/11/2012)

MSRP: $29.99
Age Range: 4 to 17
Specialty: No
Gender: Boys
Category: Action Figures
Play Sets
Licensed Products



The Power Rangers iconic Megazord comes in a sleek Samurai look. Three ways to play: 1) Morph as Megazord mode; 2) Morph as Zord mode; 3) Morph with items in the ZordBuilder collection. The ZordBuilder collection takes Deluxe Megazords to an ultimate level. Collect and combine with: Cycles or Zord Vehicles (#31550 or #31565, each sold separately). Collect all the Megazords and Zord Vehicles to create the Samurai GigaZord.
— As of 4/11/2012 this product had 4 out of 5 stars from 11 reviews on Amazon.com. Pros: Durable; has three modes of play. Cons: Difficult for kids to maneuver and connect.
ToyDirectory Product ID#: 34073      (added 4/11/2012)

MSRP: $16.99
Age Range: 4 to 11
Specialty: No
Gender: Boys
Category: Action Figures
Licensed Products
Collectibles



In the Classic series, Lion-O is a fierce defender of freedom and a brave and noble leader, one that the other ThunderCats are proud to stand beside. This highly detailed figure is stylized after the 1980’s animated cartoon series. Lion-O figure includes: the Sword of Omens (Long Sword), Sword of Omens (Short Sword), Claw Shield and extra posed hand. Lion-O stands at 8" tall. Also has 18 points of articulation.
– As of 09/01/2011 this product had 4.8 out of 5 stars from 5 reviews on Amazon.com.
ToyDirectory Product ID#: 32824      (added 9/1/2011)

MSRP: $19.95
Age Range: 6 to 12
Gender: Girls
Category: Arts & Crafts
Dolls



The 12” mannequin-style fashion doll has tucking features in both arms and legs to create pants, jackets, sweaters and more with the included exclusive fabric swatches, accessories, fashion stickers and rhinestone sheet.
ToyDirectory Product ID#: 30787      (added 10/12/2010)

Age Range: 6 and up
Specialty: No
Launch Date: October 2010
Gender: Boys And Girls
Category: Electronics
Interactive



TamaTown is a revamped version of the Tamagotchi virtual pet. It includes the original nurturing play pattern and character customization, along with additional features including a larger egg, and interchangeable design sheet and a more detailed display. TamaTown is a base for Tama characters, sold separately. Tama characters can be attached to activate character-specific new games.
ToyDirectory Product ID#: 30719      (added 10/5/2010)

MSRP: $24.99
Gender: Boys And Girls
Category: Candy & Food
Kits



Top Chef, Food Network, and “Julie & Julia” have made cooking popular once again, and BANDAI’s Chef Kids capitalizes on this current popularity. While most cooking programs are aimed at adults, the Chef Kids line includes instructional DVDs created for kids with interest in the kitchen. The ChocoPot lets kid chefs make chocolate treats using a battery powered pot and three molds. Everything is included—just add chocolate!
ToyDirectory Product ID#: 27148      (added 2/16/2010)

MSRP: $4.99
Launch Date: September 2010
Gender: Girls
Category: Animal Figures
Action Figures
Miniatures



Teeny Little Families are a collectible figure collection with a subtle environmental message. The figures represent seven different animal families who recycle human trash to make their homes. Bottle caps, soda cans, and old alarm clocks become bright and colorful houses and playgrounds for the Teeny Little Families. The Teeny Little Family Figures sets include four family members and two accessories the adults can hold. Launch date: Fall 2010.
ToyDirectory Product ID#: 27145      (added 2/16/2010)

MSRP: $32.99
Age Range: 4 and up
Gender: Boys
Category: Action Figures



Power Rangers returns to its roots in 2010 with BANDAI’s toy line based on the original Mighty Morphin Power Rangers. The Deluxe Mix & Morph Titanus Base lets kids create custom Power Rangers and Megazord robots by mixing, matching, and morphing parts from Titanus and the four exclusive translucent Ranger figures. The Titanus Base can also combine with other Power Ranger toys to recreate the action from the television show.
ToyDirectory Product ID#: 27097      (added 2/15/2010)



Aspiring fashion designers can test their skills with this no-sew kit that includes two dress forms, stamped art, fabrics, fashion accessories and a stylus tool to lock the designs in place.
ToyDirectory Product ID#: 26233      (added 12/2/2009)

MSRP: $12.99
Age Range: 4 and up
Launch Date: July 2009
Gender: Boys And Girls
Category: Action Figures
Vehicles - Small Toy
General Toys



Kids can play out RPM adventures with this cycle and figure. They transform the cycle to cruising chopper mode for the ranger to stand on, and create "battlized" Power Rangers figures and vehicles by collecting and combining with the entire Auxiliary Trax System — Guardian Figures ($9.99) and Formula Transporters ($19.99) (sold separately). "Vehicles can be collected and combined with Formula Transporters and Guardian Figures to create a whole new level of play, Power Up mode," Kathleen Bush, assistant account executive for Weber Shandwick, told TDmonthly. Launch date: July 2009.
ToyDirectory Product ID#: 26110      (added 11/17/2009)

MSRP: $24.99
Age Range: 4 and up
Launch Date: August 2009
Gender: Boys And Girls
Category: Action Figures
Creative Activities
General Toys



Kids can test their alien design skills with the Alien Creation Challenge “build it or blast it” play set. Kids race against a timer as they piece together alien torsos and limbs to recreate figures based on alien combo cards. If time runs out, the tray pops up along with all the alien pieces. Players can keep the challenge going by adding additional figures to the play set and creating additional alien combo cards online. The play set includes four alien figures, eight alien combo cards and a special key to unlock body parts. Launch date: August 2009.
ToyDirectory Product ID#: 26109      (added 11/17/2009)

MSRP: $19.99
Age Range: 4 and up
Launch Date: July 2009
Gender: Boys And Girls
Category: Action Figures
Collectibles
Electronics



Kids use the mini translucent figures to unlock alien lights and sounds. The Ultimate Omnitrix comes with one mini translucent figure that attaches to the base and unlocks the alien's special image and sound. Kids can collect all 10 mini translucent figures — each one unlocks its own unique holographic figure and sounds. Launch date: July 2009.
ToyDirectory Product ID#: 26108      (added 11/17/2009)

Age Range: 5 and up
Gender: Boys And Girls
Category: Creative Activities



Aspiring fashion designers can achieve “Runway Ready” status, with Harumika – the new dress-form fashion doll from Bandai America Inc. Already a huge phenomenon in Japan, Harumika lets girls “style their imagination” and easily design attire with colorful fabrics and fashion accessories – all with no sewing required.
ToyDirectory Product ID#: 22505      (added 2/17/2009)

Category: Action Figures



Inspired by the television series’ vehicle adventures in ”Power Rangers RPM,” the lineup features products with increased play value – from the Auxiliary Trax System to limited edition chase figures and retro Megazords – all certain to drive excitement among fans and collectors of all ages.
ToyDirectory Product ID#: 22504      (added 2/17/2009)

Age Range: 8 and up
Launch Date: October 2008
Gender: Boys And Girls
Category: Novelties
Key Chains



Those tempted to reach for the nearest sheet of plastic bubbles need look no further than Mugen Pop Pop.  Mugen Pop Pop is a highly addictive handheld keychain device that stimulates the strangely satisfying experience of popping plastic bubble packaging. Launch date: October 27, 2008,
ToyDirectory Product ID#: 21366      (added 11/14/2008)

Launch Date: February 2008
Gender: Boys And Girls
Category: Pretend Play
Costumes & Accessories
Interactive



This improved version of the Mega Mission Helmet allows users to download more over 50 role-playing missions from the Internet. Launch date: February 2008.
ToyDirectory Product ID#: 17470      (added 2/12/2008)

Age Range: 4 and up
Launch Date: September 2007
Gender: Boys And Girls
Category: Action Figures
Collectibles
Licensed Products



The 6" action figure comes with his own miniature light-up Omnitrix and an alien arm attachment. Press a button and Ben’s arms will move; press the Omnitrix and Ben will say, “It’s hero time!” Three different alien arm attachments are available. Launch date: Fall 2007.
ToyDirectory Product ID#: 15892      (added 10/26/2007)

MSRP: $10.95
Age Range: 8 and up
Category: Novelties
Candy & Food



Ideal for those budding Anime-loverswho want to DIY, the Automatic Sushi Roller is made of blindingly orange plastic and is designed for use in an easy, step-by-step process. Users simply pour in the cucumber, crab, avocado and whatever, roll the knobs to shape it, do the same for the rice, and then feed in the nori strip, roll some more, and … instant California roll! Chiyoko Niigata of the Bandai home office had tried one: "They make very good gifts, and are very accurate. They wash-up very clean, too."
ToyDirectory Product ID#: 15608      (added 10/4/2007)

MSRP: $12.99
Age Range: 5 to 8
SKU or Item #: 28210
Launch Date: July 2008
Gender: Girls
Category: Electronics



Shaped like a colorful cosmetics case, LocketPal is the perfect first PDA device for today’s younger girl on the go.  Open it up to access the touch screen and unlock four categories of interactive activities, including games, horoscope finder, friendship matchmaker and cool mood meter.  In addition, girls can use the address and phone book, calendar and alarm to stay connected with their friends.  LocketPal’s portable yet colorful design means that it can be clipped to practically anything (purses, backpacks and belt loops) so girls are always near the fun anywhere they go.  Launch Date: July 2007.
ToyDirectory Product ID#: 13366      (added 6/12/2007)

Wholesale Price: (Log in to view)
MSRP: $34.99
Age Range: 6 and up
Launch Date: August 2007
Gender: Boys And Girls
Category: Electronics



Take the interactive experience of raising a virtual pet to the home computer with the all-new Tamagotchi PC Pack.  This exclusive pack comes with a colorful tree-shaped microphone and unique voice-activated software program that allows kids to command a Tamagotchi desktop buddy to fetch e-mail, dance onscreen and more.  In addition to a mouse pad and an exclusive design of the Tamagotchi Connection, the CD-ROM disk filled with wallpapers, games, printable graphics and more can be used to customize a computer.  Launch Date: August 2007.
ToyDirectory Product ID#: 13365      (added 6/12/2007)

MSRP: $24.99
Age Range: 4 and up
SKU or Item #: 27390
Launch Date: July 2007
Gender: Boys
Category: Pretend Play



Kids get into the action with this unique role-play set that features a wearable Omnitrix and three arm attachments designed after Heatblast, Diamondhead and Four Arms.  Kids attach one of the plates directly onto the Omnitrix to trigger a sound and phrase from that character.  They can punch with the super-powered arm to activate even more sound effects.  The counter feature adds a game play element for getting kids active by keeping track of how many punches they land, with different phrases from Ben indicating the results of their performance. Launch Date: July 2007.
ToyDirectory Product ID#: 13364      (added 6/12/2007)

MSRP: $19.99
Age Range: 4 and up
SKU or Item #: 27370
Launch Date: July 2007
Gender: Boys
Category: Pretend Play



Ever wonder what it’s like to transform into an awesome alien with super powers?  Well, now kids can with the new Deluxe Omnitrix role-play toy from the hit Cartoon Network series Ben 10.  Bigger and badder than ever, this toy is packed with power in the form of flashing lights, sound effects and an LCD game screen that tests kids’ ability to transform into the correct alien when attacked by the evil Vilgax.  Launch Date: July 2007.
ToyDirectory Product ID#: 13363      (added 6/12/2007)

MSRP: $49.99
Age Range: 4 and up
SKU or Item #: 29140
Launch Date: August 2007
Gender: Boys
Category: Pretend Play



As the ultimate Power Rangers toy of all time, the Mega Mission Helmet takes the role-playing action to even greater dimension.  This unique product connects to the Internet, via the included USB cable, to access 25 different secret missions.  Each two-minute role-play adventure can be downloaded into the helmet and updated once a child tackles the last one.  As a result, kids can fully become their favorite Power Rangers hero; this is the very first time they can get a replica Red Ranger helmet that they can wear. Launch Date: August 2007.
ToyDirectory Product ID#: 13362      (added 6/12/2007)

MSRP: $19.99
Age Range: 8 and up
SKU or Item #: 28200
Launch Date: July 2007
Gender: Girls
Category: Electronics



Girlz Connect Destiny is the ultimate portable tech toy for the social and savvy tween.  Girls can connect now with the 20 different “get to know you, get to know me” personality quizzes that they share with their friends—both offline and online.  One of its coolest features, Destiny features a USB port that connects online to the Girlzconnect.com community.  Here, girls can create a profile, make and share their quizzes, search for new ones, and then download them one-by-one into their toy.  This ultimately keeps Destiny fun, fresh and always interactive. Launch Date: July 2007.
ToyDirectory Product ID#: 13300      (added 6/7/2007)

MSRP: $20.00
Age Range: 7 and up
Gender: Boys And Girls
Category: Novelties



This fake cat’s paw has a bell on the handle and a trigger to make the claw ... well, do claw things. Backscratcher? Friend tapper? Dog deceiver? This thing is just straight weird. The user manual shows things such as using it to reach for a coffee cup, confuse a real cat, and even duel — if your opponent also has a cat paw. It looks fun, and Izumi Nagano at Bandai headquarters in Tokyo explained that “it is something that is unique and brings both playfulness and joy.”
ToyDirectory Product ID#: 12561      (added 5/2/2007)
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