What do you get when you upset a princess who has magic dust? A royal mess. When everyone is invited to the ball except for Monkey (or so she thinks), the other princesses had better watch out. Everyone is having a blast until — POOF! Camel has Crocodile’s legs and tail, Giraffe has Hippo’s legs, and Ostrich is part Zebra. Kids will have a blast mixing and matching the magnets to set the princesses right again or making their own mixed-up princess messes. Each hilarious tale of mixed-up mayhem comes with 10 easy-to-build magnetic puzzles that can be made into 100 different wacky animal combinations. Launch date: April 2007.

“Cock-a-doodle … baa?” Uh-oh. Farmer Finkle’s wife has given the animals the wrong food by mistake, and now the animals are all mixed up. What will they do? Kids can play along with the story by mixing up the magnetic animal puzzles and then save the day by restoring the farm animals to their usual state. Each hilarious tale of mixed-up mayhem comes with 10 easy-to-build magnetic puzzles that can be made into 100 different wacky animal combinations. Launch date: April 2007.

Featuring six engaging zoo animals, this easy-to-use mask book will entertain and amuse babies for hours. Baby can take a trip to the zoo as parents become the animals they are reading about. It is perfect for peek-a-boo. iBaby lets babies be babies. Launch date: April 2007.

Where does baby live? What does baby eat? Four flaps on each page reveal the answers. This lift-the-flap board book encourages babies to look, point, and predict as they learn about the world around them through a mix of photography and illustration. iBaby lets babies be babies. Launch date: April 2007.

“Rub-a-dub-dub, three pigs in a tub!” Mama pig counts 12 tiny feet, six pink ears and three shiny faces in this adorable waterproof counting book. Three pink pigs store in this bath book’s mesh tube for lots of fun in the tub. iBaby lets babies be babies. "This adorable waterproof counting book lets babies learn and exercise motor skills as they play with three charming toy pigs that store in the book’s mesh tube," explained Jennifer Bittorf, marketing coordinator for innovativeKids. Launch date: April 2007.

Meet Ken, Jen, Ben and Gus — four regular kids … or are they? When trouble comes calling, their ordinary talents become extraordinary. Readers will not be able to resist the awesome adventures of Yo-Yo Girl, Wedgie Boy, Gum-Bo and The Whiner. Phonics Comics make reading fun. Launch date: March 2007.

Pets are a lot of fun, but they can be a LOT of trouble — especially when your pet is a dinosaur. Early readers will have a ton of fun reading along as Dave and his dino, Dot, get into lots of exciting adventures in these three stories. Phonics Comics make reading fun. Launch date: March 2007.

When Jane receives a toy pony as a birthday gift, she discovers that Magic isn’t just any old stuffed animal. Magic takes Jane on amazing adventures into a magical world in these three exciting, easy-to-sound-out pony tales. Phonics Comics make reading fun. Launch date: March 2007.

It’s a new day and a new mystery for the Clue School Kids. This time, Artie’s lunch is missing, and the kids have to put their sleuthing skills to work before Artie’s tuna, limburger cheese, pickle, vinegar and mustard sandwich stinks up the whole school. A challenging 64-piece puzzle reveals what REALLY happened to Artie’s lunch. Launch date: February 2007.

Kids join the narrator’s undersea search for a mysterious grandfather’s long-lost gold watch. Throughout the adventure, beautiful photographs and fascinating true facts introduce the true riches of this thrilling marine world. A large 48-piece puzzle shows the exciting creatures of the Great Barrier Reef. Launch date: February 2007.

It’s time for the Bird family to head south for the winter — by car. Mama Bird is in for a long ride as Baby Bird repeatedly asks, “Are we there yet?” Tension builds until Mama says, “Maybe next year we’ll fly…” This book includes two phonics games. Kids use letter tiles to build simple words that reinforce short- and long-vowel sounds. Launch Date: February 2007

It’s the perfect day for a picnic, so the Penguins pack their things and go. But when the weather turns bad, the Penguins find out what it really means to have the perfect picnic. This book includes a memory-match bingo game that comes with four double-sided playing boards and 48 rebus playing pieces. Kids will have hours of fun playing and learning. Launch date: February 2007.

Little Pirate looks for a snuggly treasure as he goes through his bedtime routine in this perfect nighttime tale. Kids lift flaps on each spread as they help Little Pirate search for treasure and get ready for bed. An exciting fold-out game lets kids explore the rooms inside of Little Pirate’s ship as they help him round up all of his toys in an entertaining hunt-and-find. Launch date: February 2007.

This little pirate has a lot to discover. It’s the first day of school, and Mama and Papa Pirate have a surprise for Little Pirate — but what could it be? Kids learn basic colors as they lift the flaps to help Little Pirate track down the treasure. Then, Little Pirate must brave the high seas to make his way to school. Only the giant fold-out pirate map maze can help him chart his course. Launch date: February 2007.

“Three little ducks went out one day, over the hills and far away …” The well-known lyrics are brought to life in this beautifully illustrated storybook. An adorable puzzle featuring Mother Duck and her three mischievous ducklings will provide hours of duckling-counting fun for kids. Puzzles to Go story book and puzzle sets integrate delightful stories with age-appropriate puzzles for hours of entertainment. The chunky, eight-piece puzzles can be locked into the book for easy storage on a bookshelf or anywhere. Launch date: February 2007.

This charming story about a teddy bear’s adventures comes with a chunky puzzle that’s perfect for preschoolers. Playful illustrations and exciting escapades will make this a longtime favorite. Puzzles to Go story book and puzzle sets integrate delightful stories with age-appropriate puzzles for hours of entertainment. The chunky, eight-piece puzzles can be locked into the book for easy storage on a bookshelf or anywhere. Launch date: January 2007.

Puppy loves to do things with his family and friends, but most of all he loves to pick flowers for Mommy. Kids use the finger puppet to help Puppy search for his favorite things on every page. It’s easy to sniff out the answers with The Nose Knows series. The finger puppet’s magnetic nose locks onto each correct answer with a satisfying click. Launch date: January 2007.

Kids will have a blast making and decorating their own chocolates with The Ultimate Chocolate Kit. Easy-to-follow instructions show how to make yummy chocolate treats. The package includes plastic molds, foil candy cups, candy wrappings, and other beautiful decorations to create the ultimate chocolate gifts for everyone. Kids just add the chocolate. Launch date: January 2007.

This hilarious tale of mixed-up mayhem comes with 10 two-piece magnetic animal puzzles that can be mixed and matched into 100 different wacky animal combinations. “A Princess Mess” variety is also available.

Gold-hungry pirates, bug-eyed alien spacemen and bizarre sea creatures will entrance preschoolers brave enough to flip open the flaps.  With more than 50 flaps and multiple adventures on every spread, kids will go wild for this unique scavenger hunt book! 

Leave the orphanage? No way! Endearing misfits Teddy, Sly, and Rocky actually like living at the Sunny Day Home for Orphans, and they aren’t about to let Miss Crimp send them away.  24-page comic book features three exciting, phonics-based stories that are perfect for beginning and reluctant readers. Phonics Comics™ make reading fun!

This action-packed adventure takes kids on a fact-filled, fictional journey through the Amazon Rainforest.  Kids must solve the challenges in the story in order to crack the code and unlock the box for more fun challenges, games, and activities!

It’s just another day at Clue School, but Agatha the cat is missing! Readers search for clues along with the Clue School kids and then solve the mystery by putting together the challenging 64-piece puzzle that reveals the solution to the mystery.

Who knew that memorizing math facts could be so cool? Math Gear is the only tool kids will ever need to learn math facts in a flash. With their high-tech, gadget-like look and feel, kids won’t hesitate to tuck them into a pocket or clip them on to a backpack.
Awards:  2010 Oppenheim Toy Portfolio Gold Seal.

Another fabulous addition to the Now I’m Reading!™ series, packed with fun ways to practice letter recognition, word formation, sentence building, and more!  Dozens of fun and challenging board games and activities let kids put their new reading skills into exciting hands-on practice.