The big foam book lets kids continue their learning while they´re in the bathtub. The pages are bound by velcro, so they can be detached and played with individually, and the foam number pieces are removable, reversible and stick-able. The book includes 20 number pieces.
— “They’re rubberized so kids can take them in the tub. The pieces pop out like a puzzle,” said Elaine Hackney, owner of J. P. Boing’s Toy Shop in Jamaica Plains, Mass., adding that the series of bath books from innovativeKids is one of her best-selling bath toys.
— Waterproof bath books also do well at Tree Top Kids in Washington, D.C., said store director Susie Waterstreet.
— “This is a great toy for preschool children,” Maryam Seyedhosseini, TDmonthly Magazine’s Expert Mom, said of Innovative Kids’ My Giant ABC Bath Book.

The best-selling, award-winning Soft Shapes series introduces Giant ABCs. These new, large-format Soft Shapes each house 20 or more oversized and sturdy foam letters. Each book transforms into a large puzzle board for learning critical pre-reading skills in a unique way. Kids have fun using the entire alphabet to form letter lines, spell words and play matching games. They also learn to recognize upper- and lowercase letters and beginning sounds. The letters stick to the sides of the bath tub and can help with motor coordination as well as learning. READ MOM REVIEW

My Ducky--classic bathtime toy meets best selling Soft Shapes (R) series, complete with four pop-out floatable 3-D ducks

Your World Start Here!--which contains 5 action-packed board games to explore a child´s world, from home to the universe and beyond!

Here and There(TM) : Sounds on the Farm--a farm animal sound book which introduces pre-schoolers to the authentic sights and "real" sounds of life on the farm

Monster Munch: 100 Things for Monster´s
Lunch--kids have fun feeding the monster over 100 things, while learning to count by 1´s, 2´s, 5´s and 10´s