| Products from EDUCATIONAL INSIGHTS INC.
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Below are some of the products EDUCATIONAL INSIGHTS INC. has shared with ToyDirectory and TDmonthly.
The Fossils Collection includes nine different fossils in a handy storage tray, an informational guide, a four-color insert card of photographed fossils, and a die-cut sheet of circle labels for the fossils. Fossils included are brachiopod, bryozoa, crinoid stem, gastropod, colony coral, ammonite, shark's tooth, fossil fern and petrified wood. Launch date: January 31, 2008.
ToyDirectory Product ID#: 21065 (added 10/27/2008)
The Kanoodle case holds two solitaire games that challenge the player to build colorful 2D puzzles and 3D pyramids. Once a child picks a design from the included puzzle book, he or she puts some of the pieces into place as shown, then fills the empty spots with the remaining pieces. Only one of hundreds of possible combinations actually completes the puzzle.
— Three of 68 specialty retailers named Kanoodle when asked about their top-selling toy or game in October 2008.
— Dean Smith, co-owner of JaZams in Pennington, N.J., told TDmonthly in October 2008 his store sells about 24 units of Kanoodle each month.
ToyDirectory Product ID#: 20962 (added 10/17/2008)
Isolate begins with the tactical positioning of game pieces on the board. Then it's a race to be the first player to "slide, separate, and remove" all your pieces. Simple to learn, yet challenging enough for experienced competitors. Isolate is a great game for two to four players of all ages.
ToyDirectory Product ID#: 20492 (added 9/15/2008)
This Sea Monkeys kit comes with everything one needs to get started raising these living, swimming ”micro-crustaceans.” After treatment with the included water purifier, sprinkle the pouch of dormant Sea Monkey eggs into the tank, and watch the new pets appear and grow. It comes with a “growth guarantee.”
— “Another thing that sells really well is the Sea Monkeys. We sell a lot of those, and we had one of those on display,” Pat Cooley, owner of Cooleykatz Toys Livermore, Calif., told TDmonthly in August 2008 when discussing popular science and nature toys.
— “Kids still get so excited about those little kits,” said Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska. “A lot of adults seem to be drawn to them, too, because of the nostalgia factor.”
― As of 9.23.2010, this product had 4 out of 5 stars from 9 reviews on ToysRUs.com and was listed No. 10 in best-selling science and nature toys. PROS: Entertaining, educational, interactive and easy to use.
ToyDirectory Product ID#: 20423 (added 9/8/2008)
Sparkling snowflakes, glittery stars, and shimmering fish are just a few of the dazzling creations kids can make with new Sparkle PlayFoam, now available in a rainbow of colors! Like classic PlayFoam, the new sparkly foam beads are non-toxic, and won’t dry, harden, or stick to surfaces, making clean up quick and easy. Launch date: 2008.
ToyDirectory Product ID#: 19668 (added 7/1/2008)
Each of the five scented pencils in this set comes in a freshness tube and is designed to retain its Watermelon scent for two years. Smencils are made from 100-percent recycled newspaper. Many other scents are available.
ToyDirectory Product ID#: 19460 (added 6/18/2008)
The game offers four play options: recognition of colors, number or shapes and free play. It also provides kinesthetic learning opportunities and promotes physical activity. “This product if fun and easy to use,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “It also folds up nicely and can be cleaned easily.” Launch date: January 31, 2008.
ToyDirectory Product ID#: 19109 (added 5/30/2008)
The game teaches color recognition and enhances logical thinking skills. “Kids will love the fast-paced game,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. It’s “very easy to understand and [there is] no reading required.” Launch date: January 31, 2008.
ToyDirectory Product ID#: 19108 (added 5/30/2008)
The game is great for travel and brain exercise. The game features 48 different puzzles at differing levels of difficulty. “Kids will also like it because it has planes,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008.
ToyDirectory Product ID#: 19107 (added 5/30/2008)
The strategy game teaches spatial reasoning and critical thinking skills. “Giant Blokus is fun to play, easy to learn and has huge games pieces,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008. THIS PRODUCT IS NO LONGER DISTRIBUTED BY EDUCATIONAL INSIGHTS. 12/4/08.
ToyDirectory Product ID#: 19106 (added 5/30/2008)
The kit features 30 snap-together parts, a rock-like base with six plant fossils, a dinosaur jawbone fragment, support rods, a full-color T-Rex action poster and full-color assembly instructions. The skeleton displays beautifully after assembly. “Dinosaurs are very popluar right now and our product is a great quality for the money,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “Also, our dinosaur can be put together over and over again, and does not use glue.” Launch date: January 2008.
ToyDirectory Product ID#: 18716 (added 5/5/2008)
The neon-colored foam glows when the lights are turned off. The foam sculpting beads are reusable, lightweight, non-toxic and won’t dry, harden or stick to surfaces, providing hours of mess-free fun. The pack includes six neon bricks in white, green, pink, yellow, blue and orange.
— “PlayFoam has been selling extremely well for about the last two years,” said Owner Melodie Ingwersen of Creative Kids Toy Shop in Columbia, S.C., in early spring 2008.
— “Our No. 1 activity set is PlayFoam,” Ingwersen reiterated in April 2008.
— In April 2008, four of 50 retailers named play foam as a best-selling item, while two of the four named Educational Insight’s product as the best-selling kit their stores.
ToyDirectory Product ID#: 17471 (added 2/12/2008)
Using snow and ice to camouflage the polar bear and blue water to conceal the whale and fish, players arrange and rearrange six transparent puzzle pieces so that the animals are camouflaged in their correct environments. The single-player game gets progressively more difficult after each game, with four levels of difficulty. Puzzle pieces and cards store in the game board’s pull-out drawer, making this the perfect on-the-go game. The game comes with a game board, 48 challenging puzzle cards, six puzzle pieces and a solution book.
— Camouflage is a highly popular game at Evan’s Toy Shoppe in Hamden, Conn. Owner Lori Hershman told TDmonthly in December 2007 that they sold “close to 300” in a single month.
ToyDirectory Product ID#: 16568 (added 12/13/2007)
Curious minds can investigate the magic of electricity through the distinctive and versatile 10-in-1 Electronics Lab. Young electronic engineers can build 10 different circuit projects with one unit, including a Morse code telegraph, a burglar alarm and a radio that really works. The 20-page illustrated project guide provides easy-to-follow instructions and diagrams, and the spring-coil construction means no tools or soldering are required. The lab requires a nine-volt battery, which is not included.
— "For boys 8 to 12, we steer a lot of them toward science. We have a lot of science kits that are fun, [such as] GeoSafari by Educational Insights," said Linda Hays, owner of Hopscotch Inc. in McMinnville, Ore.
— Michael Lanz, owner of Kiddy Corner in Ellington, Conn., said that “anything to do with science — science kits by Educational Insights,” will probably sell well during the holidays 2007.
— Two of 54 retailers predicted that science kits from Educational Insights will sell well for tween boys at Christmastime.
ToyDirectory Product ID#: 15317 (added 9/20/2007)
The Amazing Sea-Bubble is a return to the version everyone remembers from decades past, but it's vastly improved. The complete set includes Zoo-Quarium 10 oz. tank, Aero-Vent lid, and pouches that include purifier, eggs, and growth food. It also features universal clasp, aqua-leash, calibrated feeding spoon, user guide and insurance policy. It's all mounted on a footed blister card with convenient butterfly hook. Instructions are provided on the back of the blister card.
— We've been selling a lot of sea monkeys lately," said David Campbell, owner of Amazing Toys in Great Falls, Mont. when asked about the science and nature section of his store.
ToyDirectory Product ID#: 14522 (added 8/7/2007)
After easy assembly, students can watch the amazing world of ants in this rounded and escape-proof habitat. AntZone's snap-on lid with a built-in magnifier allows close-up views. In addition, students can conduct a variety of experiments described in the activity guide provided. Also included is a full-color 17" x 22" "All About Ants" classroom poster, dual magnifier, tweezers, water dropper, unique Sugarcement sand, tunnel starting tool, water dish, and certificate to obtain ants by mail.
— David Campbell, owner of Amazing Toys in Great Falls, MT, told TDmonthly that the "rounder" ant farms from Educational Insights were among the most popular science and nature toys with his customers.
ToyDirectory Product ID#: 14521 (added 8/7/2007)
Think fast to outsmart the bunnies eating their way through the carrot patch. In this game of hopping hide-and-seek, children learn to recognize colors and remember which of their bunnies are hoppers. The best memory wins! For 2–4 players.
ToyDirectory Product ID#: 14377 (added 7/27/2007)
Be a BSI! Super-cool portable tools let kids discover bug body parts, eating habits and other bug business—wherever they go. BSI Bug Scope Double-viewing action shows bugs from the top and bottom! GeoSafari® Bug Patrol® Catch-and-release container clips to clothing for hands-free bug patrol. Super Sleuth Microscope Check out tiny bugs at 30x their normal size! Discovering Bugs Full-color booklet gives kids the scoop on bug care.
ToyDirectory Product ID#: 14375 (added 7/27/2007)
This kit includes a greenhouse with a transparent lid, two bags of Wonder Soil (100 mini wafers), three removable six-section trays and an activity guide with reproducible worksheets. Setting up the greenhouse is simple, making the kit perfect for anyone without greenhouse experience. Wonder Soil mini wafers expand quickly with water and are polymer-fortified for better drainage and faster plant growth. The greenhouse measures 5.5" x 22.5" x 6.5". Launch date: June 2007.
ToyDirectory Product ID#: 13420 (added 6/13/2007)
This hand-held game lets kids have fun while learning to multiply. Kids can choose from five different pre-programmed games specially designed to teach kids skills that will help them master the art of multiplying. Lighting and sound effects enhance the fun, while the included headphone jack allows the games to be played quietly anywhere.
ToyDirectory Product ID#: 12978 (added 5/21/2007)
Piggy banks were never this much fun. Kids will watch their pennies and nickels grow into fun designs using CoinStruction's connector clips. They just connect two, three or four coins together with the color-coded clips, and sets can be combined for even more building fun. Each set includes color-coded clips needed to build the featured item and step-by-step illustrated directions and guidelines for creating their own designs. The Super Set includes more than 1,300 clips to make the robot, helicopter, dinosaur and submarine.
— "I sell quite a bit of what they call CoinStruction. … It's probably more an educational type toy, and for people who collect quarters," said Cheryl Richmond, owner of Punkin Doodles in Havre, Mont., in spring 2007.
― Owner Nellie Fais of Toy Magic in Bethlehem, Pa., told TDmonthly in spring 2007 that Educational Insights has great customer service. “When I call, they always respond and can deal with any situation,” she said.
ToyDirectory Product ID#: 12688 (added 5/7/2007)
This tactical, two-player, color-mixing game brings the color palette to life. Players choose a secondary “target” color (orange, green or purple), and then use primary colored tiles to blend colors and get three target-colored tiles in a row. Players calculate and strategize as they rotate the swiveling tower to block their opponents while trying to win. The game includes a game tower, 30 dual-colored tiles and a guide. “It is incredibly challenging, yet easy for younger children to learn. ... A player must think several steps ahead of his or her competitor,” Kati Elliot of KEH Communications told TDmonthly. Launch date: May 2007.
ToyDirectory Product ID#: 12183 (added 4/3/2007)
Travel cross-country through this beautiful, giant, 2' x 3' puzzle of the United States. Children can explore America’s states, capitals, landmarks, animals and more with hands-on play as they connect the pieces of this colorful, illustrated map. Kids will love playing with these extra-soft foam cutouts, even if they are educational. It includes 54 interlocking, water-resistant and easy-to-clean puzzle pieces.
ToyDirectory Product ID#: 11645 (added 2/26/2007)
Mr. Scrambles is the talking, singing egg that will have kids cracking up. Mr. Scrambles leads kids in seven egg-citing activities — energetic eggs-ercise games, a hilarious hide-and-seek egg hunt, and spirited sing-alongs featuring familiar favorites like the Alphabet Song and even a cool rap! While playing with Mr. Scramble, kids stay active, develop important gross motor skills, and learn to follow directions. The game requires 3 AA batteries (not included).
ToyDirectory Product ID#: 11501 (added 2/19/2007)
This keep-your-cool countdown category game begins when players press “go.” They receive challenges such as “Name an animal that starts with M” or “a flower that starts with R.” If players are not sure of an answer, they can press the button to change the category or the letter, and players can challenge each other’s answers. If a player doesn’t answer before the time is up, he is frozen out. The last player left, wins. The game features auto and manual modes plus 170+ think-quick categories. It requires 3 AA batteries (not included).
ToyDirectory Product ID#: 11500 (added 2/19/2007)
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