As a member of the elite Rescue Heroes Mobile unit, Warren Waters rockets into space with his Lunar Vehicle to make daring rescues on the moon and outer planets. Warren whizzes around on his Lunar Vehicle and is good for hours of imaginative play.
— The “Rescue Heroes” television show and DVD (no movie … yet), is a brand that’s been going stronger than its media awareness. Fisher-Price has nurtured this for the younger set, and it continues to sell better and better. The latest, looking to be a top seller, is the Mobile Force action figure, Warren Waters.
— “I always keep a good stock of Rescue Heroes in my store,” said Donna Harrington, of the Toy Spot in Orlando, Fla. “Even though they sell well at Toys ‘R’ Us, kids can never find everything they want, so they come to me, and I fill in the gaps.”
— “The play sets and the figures sell well for us,” related Paul Fischer of Trans-Toy International, in Boston.

This interactive raceway lets kids race two Shake 'N Go cars on a fun, circular racetrack. Featuring flashing lights and all the sounds of a real speedway, kids can choose from an open-ended play mode that lets them continuously speed their cars around the track, or race mode, which sets two cars against each other where the first one to complete a set number of laps, wins. The coolest thing about this Speedway is that it uses new technology — it actually "knows" who won the race and announces it at the finish! When the Speedway is in race mode, kids quickly lead. It includes two Shake 'N Go cars and will recognize any of the other Shake 'N Go Racers in the collection including the Rally Car, the Hot Rod, the Race Car, the Stock Car and the Exotic Car. This Oppenheim Toy Award winner requires 4 AA batteries, not included.

Hook your kids on reading with this breakthrough product from Fisher-Price. The DVD brings some of literature´s most time-honored children´s classics to life, letting children interact with Curious George (among others) while learning to read. Playable in a standard DVD player, the program reads aloud to the children while encouraging them to follow along. It occasionally stops to provide children the chance to explore new words.

Let Bach, Brahms and Mozart help soothe baby to sleep, as classical lullabies combine with soothing bubbles, lights and gentle movement. Swimming fish and sea creatures catch the eye as they move all around the aquarium. The Ocean Wonders Aquarium features up to 10 minutes of soothing songs, with two aquatic sounds and three musical settings: music and sounds; music, sounds and lights; and music, sounds, lights and motion. The product requires 3 D batteries, not included.

Utilizing a simple USB cable and a CD-ROM, parents can download key information into the plush characters. Each has an internal clock so the content of what each character says will change depending on the time of day (morning, noon and night). Each character sings several songs and tells stories that incorporate the personalized information downloaded into the plush. Parents can download the information while the product is still in its packaging, so as soon as the child opens the box, they can begin to play with their new friend. Parents can update the toys as often as they want so every day can be a new way to play.

This kit includes everything a child needs to pretend to be a doctor, such as a blood pressure cuff with a spinning gauge, a working stethoscope, a thermometer, and a bandage.
— As of 8.16.10, this product had 4 out of 5 stars from 43 reviews on ToysRUs.com and was listed No. 35 in best-selling toys and games. PROS: Durable, realistic, well-priced, entertaining.
— Barbara Fineblum, owner of Barston's Child's Play in Baltimore, Md., told TD in October 2014 that this kit was one of her store's best-selling preschool items.

This play center includes eight blocks and has five sides filled with activities. Babies are challenged to identify what is in each block by using hints, descriptions and sounds.

This three-panel Play Wall encourages and rewards babies’ physical activity, from sitting and crawling to standing and cruising. The Play Wall can be configured in a zig-zag or U-shape. Plus, each of the panels has crawl-through openings and is full of activities, such as a hanging inflatable ball to bat at, fabric “curtains” to play peek-a-boo and “wiggly-jiggly” tubes to crawl through. By playing with the different activities, baby can activate three dancing lights and one of 10 songs and eight sound effects. Five attachable toyscan be placed in 11 different locations to mix and match the play at the appropriate height for baby. The toy requires 3 AA batteries, not included.

The Rescue Heroes can get on the job even faster with a remote-control robot that works with all the figures in the line. The robot can even identify which character is in the cockpit.
— This toy was a top selling item for girls on eToys.com in June 2005.
— Customers gave it an average rating of 3.5 stars on eToys.com
— It measures approximately 17" x 10" x 12" and features a posable and retractable right arm.

Pooh is learning to walk. When called, he approaches at different speeds, and talks as he’s practicing his steps.
- Love to Walk Baby Pooh received a 2004 iParenting Media Award and was featured on the Today Show, where he received the Toy Test Toddler Segment Award in 2004.
- Pooh was a top selling stuffed animal on eToys.com in May 2005.
- This voice-activated Pooh will turn toward the caller when he hears his name.

Dressed in his cowboy duds, this Tigger will sing a silly song when his hand is pressed and says several different phrases.
-This toy bounced its way to top seller status on KBToys.com’s Animals and Stuffed Toys category in May of 2005.
- This is a brand new item, just released for spring and is sure to catch consumers’ eyes.
- After more than 70 years, the gang from 100 Acre Woods are still drawing a crowd as a stage production has just hit the circuit in England to rave reviews.

After drinking from his sippy cup Elmo asks to go potty. He even has accidents and reassures children that sometimes these things happen.
- Elmo was resting at the top of KBToys.com’s top seller list in May 2005.
- In 2004 this item received NBC’s Ultimate Toy of the Year Award and the Oppenheim Platinum Award.
- Elmo comes with his own book, sippy cup, training pants and potty.

This interactive Elmo says silly things to child-doctors as they examine his boo-boos, listen to his heart, take his temperature and help him blow his nose.
- This new version of Elmo has already hit the top seller list on WalMart.com in May 2005.
- According to About.com this Elmo encourages nurturing play and can help turn doctor visits into positive experiences.
- This toy comes with a stethoscope, thermometer, a hankie, a Band-Aid and a soft book about going to the doctor.

Peek and Play Eeyore is designed to grow with baby and plays seven different interactive games.
- Pooh’s pal hit top seller status in the plush toys division of WalMart.com in May 2005.
- Eeyore is sound activated and will respond to a little one’s voice or claps. It also comes with a butterfly rattle that functions as a remote control.
- The NYTimes gave a new movie featuring Eeyore, “Winnie the Pooh: Three Cheers for Eeyore and Rabbit,” rave reviews, possibly signifying an upturn in popularity for this character.

One of the most popular “Sesame Street” characters, Elmo has been dancing his way into people’s hearts for years with no sign of stopping.
- Elmo does it again as the Hokey Pokey version maintained its top seller status on Amazon.com’s Stuffed Animals division in May 2005.
- Hokey Pokey Elmo won the 2003 T.O.T.Y. (Toy Of The Year) award from the Toy Industry Association.
- This item has been so popular it has inspired a miniaturized line of hokey pokey characters to be released this spring, which is sure to increase interest in the original.

These soft, colorful, stackable ocean animals come in a variety of textures with multiple teething areas, and fit on a base that has flashing lights and plays two different songs.
- This product was a top seller in the infant division on KBtoys.com in May 2005.
- Target.com says this product, “encourages the development of motor skills, stimulates senses, and enhances learning through discovery.”
- This product received an average “outstanding” rating from reviewers on epinions.com.

Baby can learn A-B-Cs, 1-2-3's and parts of the body, plus sing along to 10 favorite songs and games. The dog bone collar lights up to the music. It teaches the alphabet, numbers, parts of the body and colors. It includes games for interactive fun.
— “The whole Laugh & Learn line is great, but the Puppy is our best seller,” explained Diana Wells, owner of Well, Well, Wells in Portland, Ore.
— Lynn Adams, a mom from Phoenix,: “My mother bought this for my almost 7-month-old daughter this weekend and she just loves it. She smiles and laughs constantly when she plays with it … I love this toy because of the variety of things it says/sings.”
— — As of 8.24.10, this product had 4.5 out of 5 stars from 100 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Interactive and entertaining.

This set includes a soccer ball and adjustable goal that responds as children score, encouraging them to continue playing and practicing.
-- It earned a Gold Award by Oppenheim in 2004 and was a 2004 Seal of Approval Winner from the National Parenting Center
--The Super Sounds Soccer set grows with children as it is designed for beginners and pros, making it a toy that lasts.
-- This item is so popular that is was sold out on Amazon.com as of April, 2005.

From T-ball to batting practice with a battery powered trainer, this Fisher-Price toy is designed to grow with the child.
-- This toy is listed as a top seller on Amazon.com’s Sports and Outdoor Toys category in April, 2004.
-- This product is designed to work three different ways, so beginners can hit off a tee and advanced players can hit machine-pitched balls.
-- The 3-in-1 is a winner of the National Parenting Center’s Seal of Approval for 2004.

This new invention from Fisher-Price’s Peek-a-Blocks line allows tiny ones to plop their clear, plastic blocks into different holes in the top of a large, bright yellow school bus that they can then drag on its wheels around the room. Each clear plastic block is a toy in and of itself, with movable parts and unique tactile sensations, each one different from the next. The school bus has doors that slide, parts that flip open and bright head lights to make for hours of stimulating playtime.

The next generation of Pixter is here in the form of Pixter Multimedia. The hand-held entertainment system allows children to watch their favorite animated and live action shows on the Pixter screen. Plus, with 9 new video ROMS and more on the way, the sky is the limit in terms of entertainment possibilities.

With the popularity of the reality/talent show American Idol, it is no wonder that a do-it-at-home karaoke machine is available. The Star Station might not cultivate junior Whitney Houstons, but it’s sure to get kids off the couch and singing long into the night — a good thing. The station allows kids to sing, dance and view themselves on the television set. A child can even record the performance using a VCR — added incentive to adorn and self-adulate.

This 14” Elmo doll comes with over 20 cool phrases, songs and games. What’s more, the doll is programmed with a personal greeting that includes the child’s name. Elmo comes cute as ever, wearing an Elmo T-Shirt and holding a puppy. Other versions include an Easter Elmo, Christmas Elmo and Birthday Elmo.