This cuddly 8.5" frog has super-soft green fur and is designed for infants.

Designed to be child-safe and huggable, this 13" square blanket features embroidered eyes, silk edging and washable material.

Designed to be child-safe and huggable, this 13" square blanket features embroidered eyes, silk edging and washable material.

Designed to be child-safe and huggable, this 13" square blanket features embroidered eyes, silk edging and washable material.

Holly Hamster, Christmas Mouse, Mitten Kitten, Decked-Out Black Lab, Holiday Dachshund, Gifty Golden and Cozy Yellow Lab are ready to be loaded into Santa’s sleigh this holiday season. Measuring in 5" to 8,” these festive critters are designed to be stuffed into a holiday stocking or placed upon a package. Each is individually adorned with a touch of Christmas. For example, Holly Hamster is crowned with a red stocking cap trimmed in white fur, while Mitten Kitten wears a pair of red and white mittens around her neck. Gifty Golden holds a gift in his mouth, and Holiday Dachshund is a bit groovier in his peace sign green and red collar and matching peace sign stocking cap.

This soft, cuddly 6" duck is breed-specific and has a distinctive expression and gestures.

This soft, cuddly 10" pig is breed-specific and has a distinctive expression and gestures.

This 12" super-soft plush bear wears a Western-themed outfit. He is designed to coordinate with his "younger brother," The Kid Bear.

This floppy, soft 11" horse Fuzzle features a fresh, distinctive color combination. Fuzzles can be used for play, gifts or room decor.

This soft, cuddly 9" penguin is breed-specific and has a distinctive expression and gestures.

This soft, cuddly 10" penguin is breed-specific and has a distinctive expression and gestures.

This soft, cuddly 10" penguin is breed-specific and has a distinctive expression and gestures.

Sleepover Sassy Sak is a 16” L x 9” W duffel-shaped Sassy Sak with two long, over-the-shoulder straps for carrying. It comes in purple peace, flower power, pink floral and green zebra designs and is "totally hip and versatile," Press Release Etc. President Jacki Ralph told TDmonthly.

This handbag, a miniature version of the Sassy Pet Sak Sillo comes in 6,” 8” and 9” sizes, and is intended to carry just a few essential items. Six styles - Owl, Green Zebra Dachshund, Celebration Horse, Peace Dachshund, Lily Flower Cat and Pink Butterfly - are available, each beautifully designed with brightly hued quilted fabrics and embellished with coordinating trim and faux gems.

Two toys in one: a cute plush dog sized for taking along, and a fashionable quilted purse to carry the stuffed pet, or other items.  The dog is a pitch black lab puppy with floppy ears and glossy eyes, while the purse features modern printed fabric along with a crochet flower embellishment.
— Fred Rosenberg, owner of On the Park in Kingwood, Texas, sells approximately 100 Douglas dogs per month, he told TDmonthly in late spring 2010. “It's a good price. They're cute. We've never had a problem with any of them,” Michelle Bears, owner of The Toy Store in Highlands, N.C., said of what makes Douglas the top-selling brand of plush in her store.
— Five out of 43 storeowners listed Douglas as a top-selling brand during an interview on plush and puppets conducted in May 2010.

The Green Zebra Sassy Pet Sak is one of the most popular new styles of the Douglas Sassy Pet Saks. At 7.5" wide, the Sak's removable Dachshund toy rides inside. Launch date: Feb. 15, 2010.

This stylish sillo purse has coordinating fabrics, a sturdy zipper and straps. It measures 10" — 19 " including strap. Launch date: Feb. 15, 2010.

For the cool style of a sassy breed, these glamorous pups are ready to go out and paint the town pink. Measures 7" in size. There are three styles available: Pinkette Ruffle Dog, Foo Foo Jewel Dog (pictured), and Fleur Noir Dog.

These soft wristlets have a zip-top and latch to hook onto purses or backpacks. They're designed to hold cell phones, electronic accessories, makeup and other small items girls may wish to tote around. They come in several colorful varieties, including owl, dog, cat and horse. Watch Wristlets: Top-5 Video, Toy Fair 2010

An example of the new 8" size plush by Douglas Cuddle Toys in their popular dogs, cats, horses, and wildlife designs.

Tiny 7" square "blankies" with satin paws and embroidered eyes. Available in nine styles: Brown Monkey, Pink Monkey, Brown Spot Horse, Pink Horse, Blue Dog, Pink Dog, Orange Dog, Green Frog. Machine washable.

These "working purses" come in the shape of guitars, owls, dogs, horses, and butterflies. They are made of coordinating, designer fabrics with artful detail and sturdy construction. One of 11 styles of "sillos", this sak is for girls ages 3 and up. All are approximately 10" in size.

They are floppy, utterly soft and cuddly, come in fresh distinctive hues and ready to play, gift, or stand brightly in any room decor. Girls will want to collect them, trade them, bond with them, and just carry them everywhere. 12 styles available including Hot Pink Fizz Cat, Dog, and Horse; Pink Dot Monkey and Cat; Flower Monkey, Bear, Dog, and Horse; Tropical Dog, Bear, and Horse. All approximately 11" in size.
— "These ridiculously cute patterned plush toys are new from Douglas in 2010. They come in several different styles and sizes. They seem to build off the success of the 2009 introduction of the Rad Dogs from Douglas," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.

Fashionably fit in designer fabrics treated with quilt stitching, this little 5" horse makes a colorful playmate or nice room decoration. It has beans in its body and legs, allowing it to easily stand up. The product is machine washable.

Decked out in designer fabrics treated with quilt stitching, this little dog makes for a colorful playmate or nice room decoration. It has beans in its body and legs, allowing it to easily stand up. The product is machine washable.