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MSRP: $31.99
Age Range: 3 to 8
Specialty: No
Gender: Girls
Category: Dolls
Licensed Products



Disney Princess My Friend Cinderella has blonde hair and comes with a glittery blue dress and a matching hairbrush.
ToyDirectory Product ID#: 28983      (added 6/18/2010)

MSRP: $31.99
Age Range: 3 to 8
Specialty: No
Gender: Girls
Category: Dolls
Licensed Products



Disney Princess My Friend Belle has brown hair and comes with a glittery gold dress and a matching hairbrush.
ToyDirectory Product ID#: 28982      (added 6/18/2010)

MSRP: $22.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Just like a fairy tale, this Barbie transforms from a princess to a magical fairy. Pressing the small button on her back causes her elegant, butterfly-patterned skirt to turn into sparkling purple wings, and back again. She has long purple hair that can be combed and styled.
― “The [Barbie] Princess line does very well,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, in response to a May 2010 survey on top-selling dolls.
― Out of 43 retailers, four named Mattel as the supplier of their best-selling dolls in late spring 2010.
ToyDirectory Product ID#: 28867      (added 6/14/2010)

Age Range: 4 and up
Specialty: No
Gender: Girls
Category: Dolls



Frankie is only 15 days old, and is easily embarrassed when her stitches come loose at inopportune moments. She has black and white striped hair and comes with a pet dog.
— As of 1.07.2011 this product had 4 out of 5 stars on Walmart.com and was the #5 bestselling item in the Dolls & Dollhouses category. Pros: Poseable; accessories included. Cons: Reports of the legs falling off due to internal manufacturing error.
ToyDirectory Product ID#: 28741      (added 6/2/2010)

Age Range: 4 and up
Specialty: No
Gender: Girls
Category: Dolls



The 1,599-year-old Draculaura is the daughter of Dracula. She wears pink and black pigtails and likes to accent her black outfits with splashes of hot pink. Draculaura comes with a pet bat and carries an umbrella so she can go in the sun.
ToyDirectory Product ID#: 28740      (added 6/2/2010)

Age Range: 4 and up
Gender: Girls
Category: Dolls



Lagoona Blue is the 15-year-old daughter of the sea monster. The Lagoona doll has blonde and blue hair and comes with a pet fish.
ToyDirectory Product ID#: 28739      (added 6/2/2010)

Age Range: 4 and up
Specialty: No
Gender: Girls
Category: Dolls



This no-nonsense 15-year-old is the daughter of the werewolf. She loves trendy clothes, raw steak, and the color gold. Clawdeen comes with a pet cat
ToyDirectory Product ID#: 28738      (added 6/2/2010)

MSRP: $49.99
Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Plush
Interactive



Lotso Huggin' Bear features film-accurate details and is sculpted using Disney/Pixar’s digital data. When his hands are pressed, he speaks, responding to tone and volume of voice.
ToyDirectory Product ID#: 28629      (added 5/24/2010)

MSRP: $11.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Dolls



Based on the character from the Disney/Pixar film, the Jessie fashion doll stands 11.5" inches tall and comes with poseable arms and legs, rooted yarn hair, cowgirl clothes and a hat.
ToyDirectory Product ID#: 28628      (added 5/24/2010)

MSRP: $26.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Dolls



This "Toy Story 3"-themed two-doll set includes the same outfits worn in the film. Each doll stands about 11.5" tall, and when Barbie's back is pressed she gives Ken a kiss.
ToyDirectory Product ID#: 28627      (added 5/24/2010)

MSRP: $9.99
Age Range: 3 and up
Specialty: No
Gender: Girls
Category: Dolls
Licensed Products



Belle steps out of the fairytale and into girls' hearts in a sparkling pale yellow gown, with a beautiful hairstyle and "gemstone" tiara to match. Doll cannot stand alone.
ToyDirectory Product ID#: 28495      (added 5/11/2010)

MSRP: $49.95
Age Range: 6 and up
Specialty: No
Gender: Boys And Girls
Category: Dolls
Collectibles



Tim Burton brings his unique take on a favorite story to the Disney film "Alice in Wonderland." Here, the Mad Hatter doll wears a costume exactingly re-created from the movie and showing off the character played by Johnny Depp. The doll has a top hat that frames his cartoonish features, and curly red locks that contrast with his colorful costume.
ToyDirectory Product ID#: 28494      (added 5/11/2010)

MSRP: $49.99
Launch Date: February 2010
Gender: Boys
Category: Action Figures
Licensed Products
Collectibles



Achieve the ultimate WWE battle in the WWE Money in the Bank Ladder Match Ring. The nearly 2-foot vertical ring playset allows for WWE action figures to jump off the top of the rafters, battle with 3 action ladders and a scaffolding which flip, blast and tilt, and grab the briefcase to win a championship match destiny.
ToyDirectory Product ID#: 27684      (added 3/24/2010)

Launch Date: February 2010
Gender: Boys
Category: Remote Controlled
Vehicles - Small Toy



Mattel has launched the first foldable, credit car size, R/C cars - The Hot Wheels Stealth Rides. The line features five models, including Batman's Tumbler and 2 tanks. Stealth Rides are compact and fit perfectly into a child's pocket. At a push of a button, the cars transform into a remote-control vehicle.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.
ToyDirectory Product ID#: 27683      (added 3/24/2010)

MSRP: $29.99
Age Range: 7 and up
Launch Date: June 2010
Gender: Boys And Girls
Category: Interactive
Musical Toys
Puzzles & Skill



LOOPZ™ takes the timeless play pattern of memory games to a new level by adding light, music and motion. This interactive game is a test in rhythm and coordination consisting of four semi-circular rings with infrared sensors that light up to create challenging patterns players must follow. Seven different game modes allow players to play solo, head-to-head, host up to 4 players or even turn LOOPZ™ into a musical instrument.
—As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #2 bestselling item in the Games & Puzzles category. Pros: Seven different games; single player and multi-player options. Cons: Some levels are not challenging enough for older children.
ToyDirectory Product ID#: 27620      (added 3/17/2010)

Launch Date: November 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this industry, which continues to grow and need future female leaders. Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the geek chic wardrobe and accessories for Computer Engineer Barbie®: a binary code patterned tee, smart phone, Bluetooth headset, and laptop travel bag.
ToyDirectory Product ID#: 27618      (added 3/17/2010)

Launch Date: September 2010
Gender: Boys And Girls
Category: Dolls
Pretend Play



Barbie® doll?s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suit with black accents, a news folder, camera and a microphone and the ?B News? logo.
ToyDirectory Product ID#: 27617      (added 3/17/2010)

MSRP: $15.99
Age Range: 6 and up
Launch Date: September 2010
Gender: Boys
Category: Action Figures



The FlexForce™ Big Talkin’™ figures combine real Superstar phrases with their jaw-dropping signature moves! Just pull the FlexForce™ figure’s arms or legs back to recreate a Superstar move then listen as it delivers one of the Superstar’s signature phrases! Whether it’s “time to play the game” with Triple H®, or if you think “luck is for losers” like CM Punk™, you’ll love recreating the action and sounds from the main event! Launch date: Fall 2010
ToyDirectory Product ID#: 27193      (added 2/17/2010)

MSRP: $14.99
Age Range: 8 and up
Gender: Boys
Category: Collectibles



Collectors and WWE® fans alike can rekindle their passion for some of the most famous Superstars in WWE® history with the WWE® Legends assortment. Featuring classic Superstars and all-time greats, the line offers extreme articulation, unparalleled detail and amazing accuracy while capturing WWE®'s rich and exciting heritage!
ToyDirectory Product ID#: 27192      (added 2/17/2010)

MSRP: $64.99
Age Range: 16 and up
Launch Date: February 2010
Gender: Boys
Category: Action Figures
Collectibles



Now your favorite WWE® action figures can deliver match-ending finishing moves! Just pull your FlexForce™ figure’s arms or legs back and release to execute a famously devastating signature move. Come out of nowhere to take down your opponent with John Cena’sPower Slam, CM Punk’s Elbow Strike, ReyMysterio’s 619 and more! Reenact these moves and more with FlexForce™ action figures!
ToyDirectory Product ID#: 27191      (added 2/17/2010)

MSRP: $34.99
Age Range: 6 and up
Gender: Boys
Category: Interactive



Terrordactyl® is a fast-snapping, grub-spitting, interactive dinosaur! When his sensors are triggered, he'll snap at anything that moves but, rest-assured, boys can tame him by feeding him his disgusting, sticky grub. Beware – if he doesn’t like who approaching, he'll spit it out for gooey fun!
ToyDirectory Product ID#: 27179      (added 2/17/2010)

MSRP: $99.99
Age Range: 6 and up
Launch Date: August 2010
Gender: Boys
Category: Interactive



The latest realistic dinosaur pet kids will love. Continuing the interactive robotic dino DNA CRUNCHER™ takes a big bite out of fun with his cantankerous carnivorous ways as he dances, plays catch, begs for food, comes when called and purrs happily when he’s petted. If sent into attack mode though, he’ll rear up on his hind legs and charge forward with startling speed while snapping his massive jaws.
ToyDirectory Product ID#: 27178      (added 2/17/2010)

MSRP: $12.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Musical Toys



Sing-a-ma-jigs are the new free-spirited, off-beat plush characters that love nothing better than to sing together. With each squeeze of their tummies, they offer up a little bit of chatter and then individual notes to a song. But the real magic happens when kids put the characters all together and squeeze their tummies one more time and the Sing-a-ma-jigs erupt into a harmonic chorus like none heard before!
― As of 9.21.2010, this product had 5 out of 5 stars from 8 reviews on Amazon.com and was No. 43 on the top 100 best-selling toys and games. PROS: Entertaining, cute and interactive. Appeals to children and adults.
ToyDirectory Product ID#: 27177      (added 2/17/2010)

MSRP: $19.99
Age Range: 3 and up
Launch Date: August 2010
Gender: Boys
Category: Vehicles - Small Toy
Licensed Products



Cars Toons Frightening McMean by MATTEL mixes monster trucks, wrestling, and the Disney/Pixar film “Cars” into one fun package. In the Cars Toons shorts (currently shown on Disney Channel, Disney XD and Disney.com), the tow truck Mater tells tall tales that inevitably get his friend Lightning McQueen into some sort of jam. This toy features Lightning in his Frightening McMean monster truck wrestling persona. Frightening has push and play action, giant wheels, and authentic phrases. Launch date: August 2010.
ToyDirectory Product ID#: 27157      (added 2/16/2010)

MSRP: $99.99
Age Range: 3 and up
Launch Date: September 2010
Gender: Girls
Category: Dolls - Accessories
Play Sets



Rapunzel, Rapunzel, let down your long hair! Holiday season 2010 will bring the animated debut of Disney’s latest princess, Rapunzel. MATTEL has a whole line tied to the lovely locked lass, and the crowning feature of the line is the Rapunzel Fairy-Tale Tower. The lilac tower features five rooms, magically painting color-change walls, secret compartments, and a 30-inch hair extension for Rapunzel. Launch date: Fall 2010.
ToyDirectory Product ID#: 27150      (added 2/16/2010)
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