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MSRP: $19.99
Gender: Girls
Category: Plush
Collectibles
Interactive



My Meebas are plush toys contained in an electronic tube that allows girls to play games with the My Meebas character and watch it grow. Over time, the character grows to full size and the tube pops open, revealing which Meeba has been hiding inside.
ToyDirectory Product ID#: 20738      (added 9/24/2008)

MSRP: $94.99
Gender: Girls
Category: Play Sets
Dolls - Accessories



Fashioned after the house in the movie "Barbie & The Diamond Castle," this tri-level palace has a light-up tower and plays a song.
ToyDirectory Product ID#: 20733      (added 9/24/2008)

MSRP: $8.99
Launch Date: January 2008
Gender: Boys And Girls
Category: Action Figures
Licensed Products
Collectibles



This action figure portrays the Joker character in Warner Bros.' 2008 movie "The Dark Knight." Launch date: 2008.
ToyDirectory Product ID#: 20728      (added 9/24/2008)

MSRP: $29.99
Age Range: 7 and up
Launch Date: June 2008
Gender: Boys And Girls
Category: Card Games
Electronic Games
Travel



UNO Flash is the fast and furious new way to play UNO. It features exciting new technology and game-play rules to keep everyone on their toes. Who's next? When your red light flashes, it's your turn. You have to discard quickly before your time runs out. Lights and sounds direct the action. Play is fast and unpredictable; everything can change in a flash. "The new speed element in UNO Flash brings an entirely new level of excitement to UNO, whether you're new to the game or a veteran player," explained Marlene Esqueda, Account Executive, GolinHarris Public Relations for Mattel, Inc. Launch date: June 2008.
ToyDirectory Product ID#: 20634      (added 9/19/2008)



This poseable action figure stands almost 14” tall and features 25 points of articulation. He comes with a pop-out cape that dramatically extends into “gliding” position.
— Jarunee Chantraparnik, owner of Toys Unique in Potomac, Md., told TDmonthly in May 2008 that although Toys Unique carries “very few” action figures, “[we] carry Mattel’s Batman.”
— In May 2008, five of 55 retailers told TDmonthly that licensed action figures were selling very well in their stores.
— In May 2008, two retailers singled out Mattel as producing the best-selling action figures in their stores.
ToyDirectory Product ID#: 19288      (added 6/9/2008)

MSRP: $49.95
SKU or Item #: L9600
Launch Date: January 2008
Category: Dolls



From the Gold Label collection, this vintage reproduction of a 1965 Barbie doll is outfitted in a satin gown with pink netting and opera-length gloves. She comes with a rose bouquet and a silver-colored trophy. Launch date: 2008.
— When asked about best-selling dolls in summer 2008, 2 of 62 specialty retailers mentioned that they carry Barbie dolls by Mattel.
— “Our biggest seller is the nostalgic Barbie dolls,” Dave Brisbois, owner of The Toy Dept. in Pasadena, Calif., told TDmonthly.
— “It seems to me that people are producing more vintage-style dolls ... which is great for me,” he added.
ToyDirectory Product ID#: 19062      (added 5/29/2008)



This “Speed Racer” vehicle comes with a 5” action figure and is designed to battle — once the spoiler is pulled up — with lights, sounds and spring-loaded missiles.
— Phil Wrzensinki, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly in April 2008 that Speed Racer items by Mattel are among his best-selling licensed items.
— Two of 50 retailers who spoke with TDmonthly in April 2008 named licensed products by Mattel as best-sellers in the licensed toys department.
— Speed Racer is an English adaptation of a Japanese anime series.
ToyDirectory Product ID#: 18530      (added 4/22/2008)



The 10 characters in this collection give kids access to a virtual world in which they can play games, customize their homes, and chat with other players online. Players are awarded with coins and other items through completion of certain missions.
ToyDirectory Product ID#: 18529      (added 4/22/2008)

SKU or Item #: M8633
Launch Date: March 2008
Gender: Girls
Category: Dolls
Collectibles



The Japanese doll wears a white kimono decorated with orange, green and gold floral print. She wears a silvery hair ornament and carries a purse that matches her kimono. Launch date: March 2008.
ToyDirectory Product ID#: 17978      (added 3/17/2008)

MSRP: $59.95
Age Range: 14 and up
SKU or Item #: L4688
Launch Date: January 2008
Gender: Girls
Category: Dolls
Collectibles



The doll is designed after the founder of Baby Phat. She sports a pink outfit, topped with a full-length faux chinchilla coat, pink thigh-high boots, chunky earrings and a designer bag. Kimora’s little dog Zoe is included. Launch date: 2008.
ToyDirectory Product ID#: 17977      (added 3/17/2008)

MSRP: $34.95
Age Range: 6 and up
SKU or Item #: M7510
Launch Date: March 2008
Gender: Girls
Category: Dolls
Collectibles



The doll sports clothes and accessories inspired by My Melody, from the world of Sanrio. She comes dressed in a pink and green ensemble, and carrying a bag with an image of My Melody. Launch date: March 2008.
ToyDirectory Product ID#: 17976      (added 3/17/2008)

MSRP: $15.00
Age Range: 6 and up
Launch Date: September 2008
Gender: Boys And Girls
Category: General Toys
Interactive
Robotics



The robotic dinosaur appears and behaves realistically. The toy walks, chomps his jaw, bares his teeth, wags his tail, roars and more in response to stimulation and what he wants. The D-Rex responds to touch, voices and more. “D-Rex combines robotics, proprietary software and reptilian skin to create a life-like appearance and behavior,” Michele Sturdivant, director of PR and communications for Mattel Brands, told TDmonthly. Launch date: Fall 2008.
ToyDirectory Product ID#: 17777      (added 2/27/2008)

MSRP: $29.99
Age Range: 3 and up
Launch Date: October 2007
Gender: Girls
Category: Dolls
Collectibles
Licensed Products



In the Disney film “Enchanted,” Giselle, a lovely animated princess, comes to life. She wears a stunning lightweight tulle, a rich “brocade” gown with princess sleeves, gloves and a tiara. Launch date: October 2007.
ToyDirectory Product ID#: 17710      (added 2/26/2008)

MSRP: $9.99
Age Range: 6 to 12
SKU or Item #: 7667
Gender: Boys
Category: General Toys
Licensed Products
Tween



The 81-piece Imperial Dropship comes complete with three stormtroopers and features laser cannons and a detachable platform. It is 4” long.
— “We really do well with Star Wars Legos,” said Jay Demircift, co-owner of five Puzzle Zoo stores, about this best-selling line in early 2008.
ToyDirectory Product ID#: 17575      (added 2/18/2008)

MSRP: $24.95
Age Range: 6 and up
SKU or Item #: MO673
Launch Date: January 2008
Gender: Girls
Category: Dolls



This pair from the “Mary Poppins” movie is part of Mattel’s Pink Label collection. Launch date: January 2008.
ToyDirectory Product ID#: 17358      (added 1/30/2008)

MSRP: $24.95
Age Range: 6 and up
SKU or Item #: MO672
Launch Date: January 2008
Gender: Girls
Category: Dolls



This Barbie is part of Mattel’s Pink Label collection and is sculpted in the likeness of Julie Andrews. Launch date: January 2008.
ToyDirectory Product ID#: 17357      (added 1/30/2008)

MSRP: $24.95
Age Range: 3 and up
SKU or Item #: MO685
Launch Date: January 2008
Gender: Girls
Category: Dolls



This Barbie is part of Mattel’s Pink Label collection and is sculpted in the likeness of Dick Van Dyke. Launch date: January 2008.
ToyDirectory Product ID#: 17356      (added 1/30/2008)



The rainbow wings look just like Elina’s wings in the Fariytopia Magic of the Rainbow movie. The wings play four different songs and even light up when kids sing into the microphone.
ToyDirectory Product ID#: 17128      (added 1/18/2008)



The curtain is constructed of an assortment of beads and sequins and will go perfectly over any doorway, window, closet and more.
ToyDirectory Product ID#: 17127      (added 1/18/2008)



Both sides of the deck feature Barbie designs. The board also features a sand-sprayed grip on top, a single kick tail, painted edges and surfboard design.
ToyDirectory Product ID#: 17126      (added 1/18/2008)



The Barbie rod lets kids go fishing in style. The small rod size is perfect for little hands to hold. The rod even features pretty flowers on the grips.
ToyDirectory Product ID#: 17125      (added 1/18/2008)



Kids can play pretend shopping with this cash register play set. The set includes “scanner,” play money, pretend cards, a built in microphone and more. Batteries are included.
ToyDirectory Product ID#: 17124      (added 1/18/2008)



This personal flotation device (PFD) is perfect for tubing, boating, canoeing and more. The colorful vest zips up to keep little girls safe and snug in the water.
ToyDirectory Product ID#: 17123      (added 1/18/2008)



This fashionable lunch kit looks like a purse. The outside of the bag features Barbie and her pals, while the inside flap features a picture window for girls to insert their own picture.
— Baltimore, Md.’s Barston’s Child’s Play Owner Barbara Fineblum told TDmonthly in April 2008 that Barbie products are her best-selling licensed items.
— Helen Dean, owner of Toy Safari in Alameda, Calif., also named Barbie as one of her best-selling licensed lines.
— In April 2008, 4 percent of retailers who spoke to TDmonthly singled out Barbie as the best-selling licensed line of products in their store.
ToyDirectory Product ID#: 17122      (added 1/18/2008)

MSRP: $34.95
Age Range: 6 and up
SKU or Item #: M0683
Launch Date: February 2008
Gender: Girls
Category: Dolls
Collectibles
Licensed Products



The doll wears a cheerleader costume in the likeness of Sandy’s outfit from the pep rally scene in the movie “Grease.” This doll is part of the Grease collection and comes with a musical doll stand. Launch date: February 29, 2008.
ToyDirectory Product ID#: 17121      (added 1/18/2008)
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