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MSRP: $19.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Vehicles - Accessories



The ultimate crime fighter needs the ultimate crime-fighting vehicle. Enter the new ShadowTek Batmobile.  This tricked-out cruiser features electronic lights and sounds, twin projectile launchers, and two modes of play: “stealth” and “attack.”  The ShadowTek Batmobile fits with most 4-3/4” figures, which are sold separately.  The ShadowTek Batmobile requires three button cell batteries, which are included.
— "Some Batman cars" were best-selling in the action figure category according to Terri Bracken, owner of Earth Explorers Toys in Zionsville, Ind.
— Mattel is “accommodating to small stores beyond what is expected of such a large company. They give free shipping for very small orders and special discounts for small stores,” Harold Herskowitz of Toy Trade told TDmonthly.
ToyDirectory Product ID#: 13099      (added 5/24/2007)

MSRP: $12.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Vehicles - Accessories



This figure and vehicle assortment features three powerful new vehicles that give Batman and Robin the ultimate transforming crime-fighting vehicles on land, air or sea.  The Gotham U.A.V. Urban Assault Vehicle is a mega-armored tank with various weaponry to battle crime on the go.  Meanwhile, the Batblade protects the skies of Gotham City with quad-blasters, while Robin figure’s Blitz Copter can morph from helicopter to jet mode with a few simple maneuvers.  Each vehicle comes with weapons.
— "We have several new figures that we introduced this year for 'The Batman' animated series," said Michele Sturdivant, director of PR for Mattel Brands.
ToyDirectory Product ID#: 13098      (added 5/24/2007)

MSRP: $29.99
Gender: Boys And Girls
Category: Die-Cast



These 1:18 cars represent an emerging muscle car revolution — old-school muscle cars meet new-school performance technology. Car builders have been restoring classic muscle cars for years, but now builders are rebuilding these cars with the latest technology. These G-Machines are getting the hottest upgrades, such as brand new Corvette or Viper engines, racing suspensions, aftermarket brake kits, roll cages, custom hoods and offset wheels.
— "The only thing I carry is Hot Wheels," said Melissa McCollum, owner of Learning Express in Hoover, Ala., when asked about the die-cast category.
— Two of 34 retailers TDmonthly spoke with in spring 2007 named Hot Wheels among their best-selling die-cast toys.
— “The Hot Wheels 1:18-scale vehicles feature exclusive licenses from some of the world’s most famous car makers,” said Michele Sturdivant, director of PR for Mattel Brands. “Collectors can choose from a wide range of popular models such as the Corvette C6 Z06, Ferrari F430 Spyder, 2007 Escalade, Ferrari FXX and Ford Shelby Cobra GT500.”
ToyDirectory Product ID#: 13030      (added 5/22/2007)

MSRP: $14.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Action Figures



Smart weapons, realistic lights and sounds and twin-firing power are some of the features in the new 8” ShadowTek Batman Electronic figure assortment. With three distinct themes — Electro-Armor Batman, Twin-Blasters Batman and Dual Defender Robin — this assortment captures the essence of ShadowTek with electronics. Each figure requires three button cell batteries, which are included.
— "I do have some of the Batman action figures," said Anna Barr, owner of Anna's Toy Depot in Austin, Texas, when asked about best-sellers in her store.
— Batman action figures were cited by specialty retailers, primarily those located in the Southwest.
— Two of 34 retailers TDmonthly spoke with in spring 2007 mentioned Batman, as well as Mattel, when asked about action figures in their stores.
ToyDirectory Product ID#: 13021      (added 5/22/2007)


MSRP: $14.99
Age Range: 7 and up
Gender: Boys And Girls
Category: General Toys



This product makes kids feel like they’re right in the driving action by providing authentic motor sounds. It requires three AAA batteries and three button cell batteries, which are not included.
ToyDirectory Product ID#: 13011      (added 5/22/2007)

MSRP: $59.99
Age Range: 6 and up
Gender: Girls
Category: Electronics
Tween



This doll-shaped music player can hold as many as 120 MP3 or 240 WMA-file songs and links up to the Barbie Girls website, a virtual world in which the player acts as a real character. The site gives girls the opportunity to tailor their characters' styles, shop for clothing, decorate their online room and adopt a pet. For safety purposes, the website features information filters and only allows a 2,000-word limited vocabulary.
ToyDirectory Product ID#: 12523      (added 4/30/2007)

MSRP: $79.99
Age Range: 8 and up
Launch Date: July 2007
Gender: Boys And Girls
Category: Remote Controlled



This futuristic-looking vehicle is powered by a single rear wheel that is a complex treaded ball, referred to by its makers as a “sphere drive.” The body is engineered with a controllable joint that allows the Terrainiac to pivot or twist like a human torso. The results are radical turns at high speeds as its high-torque electric motor drives the vehicle over practically any sort of terrain. The hollow sphere drive helps provided buoyancy and locomotion when the vehicle takes to the water. “The Terrainiac is truly all-terrain, reaching speeds up to 10 miles per hour on asphalt, dirt, grass, sand and water,” Kerry Vance at GolinHarris told TDmonthly. Launch date: Summer 2007.
ToyDirectory Product ID#: 11495      (added 2/19/2007)

MSRP: $29.99
Age Range: 6 and up
Gender: Girls
Category: Electronics



This digital journal includes a camera and docking station so girls can record their lives both verbally and visually. Included software allows them to create a custom digital journal that can also be printed out to make a physical journal.
ToyDirectory Product ID#: 11437      (added 2/9/2007)

MSRP: $99.00
Launch Date: July 2007
Gender: Boys And Girls
Category: Musical Toys



Kids can learn to play guitar by plugging into a TV and following the color-coded images that guide them through a song. As they gain skills, they gain points, too. The guitar comes with a song cartridge that features six songs to learn chords with. Each cartridge also includes a jam-session mode so little ones can let loose.  Launch date: July 2007.
ToyDirectory Product ID#: 11431      (added 2/9/2007)


MSRP: $19.99
Launch Date: June 2007
Gender: Girls
Category: Dolls



What does any kid want but to grow up ... fast? They may have to wait, but their dolls don't. This new tween doll reaches her teen years with a full 1" of growth, plus gets a curvaceous figure, with just a twist of a dial. Launch date: June 2007.
ToyDirectory Product ID#: 11429      (added 2/9/2007)

MSRP: $29.99
Launch Date: February 2007
Gender: Girls
Category: Dolls



Barbie doesn't just have a cell phone; she can even answer it. When her cell phone rings, little girls raise it to Barbie's ear and she speaks into it. She can also sing when placed before her microphone. Chatting Diva Teresa is also available and a Chatting Diva Nikki is coming soon. Launch date: February 2007.
ToyDirectory Product ID#: 11428      (added 2/9/2007)

MSRP: $29.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Interactive



Forget Bert. Ernie has a new pal for laughs. Like T.M.X. Elmo, tickling sends him into paroxysms. When he falls down laughing, he kicks his legs and spins in a circle before getting up again, ready for more. The doll stands 11" tall.
ToyDirectory Product ID#: 11427      (added 2/9/2007)

MSRP: $29.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Interactive



Me want Tickle!  Now T.M.X. Elmo has a hungry hungry friend: T.M.X. Cookie Monster just needs two tickles to get him going. He falls down, laughs, rolls from side to side, and gets up.
ToyDirectory Product ID#: 11426      (added 2/9/2007)

MSRP: $24.99
Age Range: 3 and up
Gender: Girls
Category: Dolls
Videos & DVDs



Elina brings girls never-before-experienced technology in a doll by acting as the remote control in an exciting DVD adventure game. Girls can fly her to the right or left and interact with the game, traveling through worlds and trying to capture all of the magical gems in order to create a rainbow and save Fairytopia. Elina has rainbow wings that flutter with the push of a button on her back, and wears a petal skirt with a colorful bodice, just like in the story.
— This “doll delivers an entirely new way for girls to play with fashion dolls — combining the adventure and excitement of DVD game play with fantastical fairy doll play,” Michele Sturdivant of Mattel Brands Public Relations told TDmonthly about the product’s innovation.
ToyDirectory Product ID#: 11022      (added 1/8/2007)

MSRP: $24.99
Age Range: 6 and up
Launch Date: February 2007
Gender: Boys
Category: Sporting Goods & Accessories



The Hot Wheels® Racing Timer lets kids create a race course right in their own backyard. Victory flags, “applause” and an announcer voice reveal a clear winner, and a digital LCD screen displays both time and speed for two racers. It can be used on foot or with bicycles. 
— “Hot Wheels is encouraging kids to get out and play with a cool new line of performance products that will get kids moving,” Michele Sturdivant of Mattel Brands Public Relations told TDmonthly. “The Hot Wheels Racing Timer delivers a complete competitive experience all in one toy.” Launch date: February 2007.
ToyDirectory Product ID#: 11021      (added 1/8/2007)

MSRP: $9.99
Age Range: 3 and up
Launch Date: December 2006
Gender: Boys And Girls
Category: Dolls



Popular singer and actress Hilary Duff is now featured as a Barbie doll. Wearing a polka-dot dress and red satin sash, the doll can be accessorized with more than 11 outfits designed by Duff herself. The doll has “closets” — which feature clothes that are either “rocker” or “sweet” — so that the doll can be dressed down or dressed up for a night at the rock show. Accessories, such as a microphone and purses, allow kids’ imaginations to take flight. Launch Date: December 2006.
ToyDirectory Product ID#: 10834      (added 12/28/2006)

Age Range: 8 and up
Gender: Boys And Girls
Category: Video Games



This hybrid gaming system blends strategic trading card play with video game play. Intellicards scanned into the console base bring characters to life on screen. Add and store new powers through challenges and upgrades.
ToyDirectory Product ID#: 10590      (added 12/8/2006)

Age Range: 7 and up
Gender: Boys And Girls
Category: Electronics



Kids can measure the speed of vehicles and other fast objects. Real working radar gun measures real speed and Hot Wheels 1:64-scale speed. Features point-and-read technology.
ToyDirectory Product ID#: 10582      (added 12/8/2006)

Age Range: 5 and up
Gender: Boys And Girls
Category: Creative Activities



This tree house-shaped playset offers multi-level fun. Remove the treetop, add ice and create snow cone treats. Snow Cone Maker includes flavor packets, accessories and Holly Hobbie poseable figure.
ToyDirectory Product ID#: 10571      (added 12/8/2006)

Age Range: 4 and up
Gender: Boys And Girls
Category: Vehicles - Small Toy



This large-scale car has animated eyes and a vinyl-animated mouth so he can talk to kids. Program him to perform 14 stunts and tricks.
ToyDirectory Product ID#: 10552      (added 12/7/2006)

Age Range: 4 to 8
Gender: Girls
Category: Dolls



Disney Sparkle Princess dolls are dressed in beautiful extra glittery gowns inspired by their film. Each of the four dolls comes with a jewel ring gift for the girl. Choose from Snow White, Cinderella and Ariel are also available.
ToyDirectory Product ID#: 10535      (added 12/7/2006)

MSRP: $15.99
Age Range: 7 and up
Gender: Boys And Girls
Category: Card Games



This spin-off of the original UNO game adds a little more fun to the goal of trying to discard all the cards. The spinning board may direct players to trade hands, show cards to opponents, or play a variation of war.  It received the 2007 Oppenheim Toy Portfolio Platinum Award.
ToyDirectory Product ID#: 10520      (added 12/7/2006)

Age Range: 3 and up
Gender: Girls
Category: Dolls



She can really dance. There are three ways to play: teach Barbie new dance moves, teach girls new movements, or dance alone. Included are two interactive wristbands and one shoe clip.
ToyDirectory Product ID#: 10292      (added 11/28/2006)

MSRP: $49.99
Age Range: 4 and up
Launch Date: June 2006
Gender: Girls
Category: Play Sets
Dolls - Accessories



Enjoy the ultimate vacation destination on the So Hip Cruise Ship  with Polly  and three of her fab friends, Lila, Lea  and Rick. It’s the biggest Polly  playset ever, with tons of  fun-filled activities. Polly  and her shipmates can go parasailing, rock climbing, zoom down the ultimate super slide, chill in the hot tub, and of course, there’s tons of shopping.  Launch date: June 2006.
ToyDirectory Product ID#: 10113      (added 11/15/2006)

MSRP: $39.99
Age Range: 4 and up
Gender: Girls
Category: General Toys



Girls will be able to bring Polly and her friends’ adventures in PollyWorld to life with the PollyWorld Rockin’ Theme Park. It’s the coolest amusement park-meets-ultimate shopping promenade filled with thrilling rides, music to the max and shopping galore — everything girls love. Magically transform Polly™ and Lila® into rock stars in just a Quik-Clik so they can perform their hit songs from the rooftop of PollyWorld with cool light-up instruments and glam rock-star fashions. Go to the boutique to freshen up, pick up some new tunes at the music store and end the day with snacks at the grill. But, that’s not all — there are thrilling rides such as the quick-drop guitar ride and the hair-raising monorail ride where Polly actual goes upside down. The PollyWorld Rockin’ Theme Park playset includes one doll and many Quik-Clik fashions and accessories. Girls will love playing out their favorite moments from the PollyWorld DVD with this fantastic playset.
— "Polly Pockets come in a variety of price ranges. Girls love them," Gwen Bowden, manager at Doodlehopper 4 Kids in Springfield, Va,, told TDmonthly.
— "Polly Pockets by Mattel," was the quick response given by Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., when asked for sales winners in his store.
— "The PollyWorld Rockin’ Theme Park Playset allows girls to play out all these fun adventures with cool light up features, rockin’ fashions and even a monorail ride where Polly and friends can go upside down." Sara Rosales of Mattel Brands told TDmonthly. She also said the Theme Park would be a part of Mattel's first ever full-length made-for-DVD Polly Pocket movie, "PollyWorld.”
ToyDirectory Product ID#: 9571      (added 10/3/2006)
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