Part of the Dolls of the World Collection, this flamenco dancer hails from Spain. The doll is dressed in traditional flamenco dress, wearing a black and red dress adorned with a large black veil. She also wears exotic face paint, a red rose, earrings and a large necklace. Launch date: 2008.

Part of the Barbie Fashion Model Collection, this little starlet is dressed in an intricately detailed pale gown, complete with black opera-length gloves and dazzling jewels. Her clothes are designed specially for her Silkstone Barbie doll body. Launch date: February 2008.

The doll combines hip clothes with flirty, pink Hello Kitty® accessories. Her outfit includes a white jacket, a bold pink belt, denim jeans, a hat, a cute bag and more. Launch date: 2007.

The doll wears a cheerleader costume in the likeness of Sandy’s outfit from the pep rally scene in the movie “Grease.” This doll is part of the Grease collection and comes with a musical doll stand. Launch date: February 29, 2008.

This fashionable lunch kit looks like a purse. The outside of the bag features Barbie and her pals, while the inside flap features a picture window for girls to insert their own picture.
— Baltimore, Md.’s Barston’s Child’s Play Owner Barbara Fineblum told TDmonthly in April 2008 that Barbie products are her best-selling licensed items.
— Helen Dean, owner of Toy Safari in Alameda, Calif., also named Barbie as one of her best-selling licensed lines.
— In April 2008, 4 percent of retailers who spoke to TDmonthly singled out Barbie as the best-selling licensed line of products in their store.

This personal flotation device (PFD) is perfect for tubing, boating, canoeing and more. The colorful vest zips up to keep little girls safe and snug in the water.

Kids can play pretend shopping with this cash register play set. The set includes “scanner,” play money, pretend cards, a built in microphone and more. Batteries are included.

The Barbie rod lets kids go fishing in style. The small rod size is perfect for little hands to hold. The rod even features pretty flowers on the grips.

Both sides of the deck feature Barbie designs. The board also features a sand-sprayed grip on top, a single kick tail, painted edges and surfboard design.

The curtain is constructed of an assortment of beads and sequins and will go perfectly over any doorway, window, closet and more.

The rainbow wings look just like Elina’s wings in the Fariytopia Magic of the Rainbow movie. The wings play four different songs and even light up when kids sing into the microphone.

This Barbie is part of Mattel’s Pink Label collection and is sculpted in the likeness of Dick Van Dyke. Launch date: January 2008.

This Barbie is part of Mattel’s Pink Label collection and is sculpted in the likeness of Julie Andrews. Launch date: January 2008.

This pair from the “Mary Poppins” movie is part of Mattel’s Pink Label collection. Launch date: January 2008.

The 81-piece Imperial Dropship comes complete with three stormtroopers and features laser cannons and a detachable platform. It is 4” long.
— “We really do well with Star Wars Legos,” said Jay Demircift, co-owner of five Puzzle Zoo stores, about this best-selling line in early 2008.

In the Disney film “Enchanted,” Giselle, a lovely animated princess, comes to life. She wears a stunning lightweight tulle, a rich “brocade” gown with princess sleeves, gloves and a tiara. Launch date: October 2007.

The robotic dinosaur appears and behaves realistically. The toy walks, chomps his jaw, bares his teeth, wags his tail, roars and more in response to stimulation and what he wants. The D-Rex responds to touch, voices and more. “D-Rex combines robotics, proprietary software and reptilian skin to create a life-like appearance and behavior,” Michele Sturdivant, director of PR and communications for Mattel Brands, told TDmonthly. Launch date: Fall 2008.

The doll sports clothes and accessories inspired by My Melody, from the world of Sanrio. She comes dressed in a pink and green ensemble, and carrying a bag with an image of My Melody. Launch date: March 2008.

The doll is designed after the founder of Baby Phat. She sports a pink outfit, topped with a full-length faux chinchilla coat, pink thigh-high boots, chunky earrings and a designer bag. Kimora’s little dog Zoe is included. Launch date: 2008.

The Japanese doll wears a white kimono decorated with orange, green and gold floral print. She wears a silvery hair ornament and carries a purse that matches her kimono. Launch date: March 2008.

The 10 characters in this collection give kids access to a virtual world in which they can play games, customize their homes, and chat with other players online. Players are awarded with coins and other items through completion of certain missions.

This “Speed Racer” vehicle comes with a 5” action figure and is designed to battle — once the spoiler is pulled up — with lights, sounds and spring-loaded missiles.
— Phil Wrzensinki, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly in April 2008 that Speed Racer items by Mattel are among his best-selling licensed items.
— Two of 50 retailers who spoke with TDmonthly in April 2008 named licensed products by Mattel as best-sellers in the licensed toys department.
— Speed Racer is an English adaptation of a Japanese anime series.

From the Gold Label collection, this vintage reproduction of a 1965 Barbie doll is outfitted in a satin gown with pink netting and opera-length gloves. She comes with a rose bouquet and a silver-colored trophy. Launch date: 2008.
— When asked about best-selling dolls in summer 2008, 2 of 62 specialty retailers mentioned that they carry Barbie dolls by Mattel.
— “Our biggest seller is the nostalgic Barbie dolls,” Dave Brisbois, owner of The Toy Dept. in Pasadena, Calif., told TDmonthly.
— “It seems to me that people are producing more vintage-style dolls ... which is great for me,” he added.

This poseable action figure stands almost 14” tall and features 25 points of articulation. He comes with a pop-out cape that dramatically extends into “gliding” position.
— Jarunee Chantraparnik, owner of Toys Unique in Potomac, Md., told TDmonthly in May 2008 that although Toys Unique carries “very few” action figures, “[we] carry Mattel’s Batman.”
— In May 2008, five of 55 retailers told TDmonthly that licensed action figures were selling very well in their stores.
— In May 2008, two retailers singled out Mattel as producing the best-selling action figures in their stores.

UNO Flash is the fast and furious new way to play UNO. It features exciting new technology and game-play rules to keep everyone on their toes. Who's next? When your red light flashes, it's your turn. You have to discard quickly before your time runs out. Lights and sounds direct the action. Play is fast and unpredictable; everything can change in a flash. "The new speed element in UNO Flash brings an entirely new level of excitement to UNO, whether you're new to the game or a veteran player," explained Marlene Esqueda, Account Executive, GolinHarris Public Relations for Mattel, Inc. Launch date: June 2008.