Don't tell baby that they are only 1.5 ounces. Edushape's Edu-Weights look like barbells, but are really rattle/shakers designed to stimulate babies and encourage development of their fine/gross motor skills, hand-eye coordination, auditory sensory stimulation and visual stimulation. Specifically designed with high contrast colors, pattern and different textures. For ages 3 months and up. Launch date: June 2012.

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Tub-Art Pirate provides great bath/pool time fun and memories. Comes complete with four non-toxic soap crayons, a toddler safe, "What would I look like if I were a Pirate?" Hi-Def mirror and 2 large double sided pirate themed Edu-Foam drawing pads, all of which adhere to tiles when wet. Canyons simply wipes clean with water and is also great for drawing on tile, mirror and glass. Launch date: March 2012.
— As of 09/17/2012 this product had 3 out of 5 stars from 2 reviews on Amazon.com. Pros: The crayons work well; the pirate mirror is a fun accessory. Cons: The foam coloring pieces are very difficult to erase.

Soft, really cute and extra cuddly, these Elephants are full of discovery. As Baby/Toddler plays with them, surprises are revealed everywhere, including crinkly ears, squeaking balance ball, squeaking baby elephant, a discoverable baby safe mirror & hidden 'roller ball' spinning rattle (under the saddle). Parent and child elephants are meant to stay together:  when baby is pulled away, the parent's tail pulls the baby back and vibrates for added excitement & fun. Launch date: July 2012.

This soft and cuddly hippo is loaded with discovery for the young mind. Features attached legs (pull one the other retracts), a teether hand, a baby safe mirrored hand, a peek-a boo silky bellybutton (just got to poke it!) and an ergonomically designed teether tail which encourages gripping. When pulled, it makes Soft Hippo vibrate with excitement. Launch date: July 2012.

Baby Fitness Center. Baby sized innovative products to develop baby's fine and gross motor skills and strengthen core muscles. Includes Edu-Training Mat, Edu-Weights (only 1.5 ounces each), Power Stretch and My First Ball. A perfect gift set or each available separately. Launch date: June 2012.

Edushape's new Rock 'n Table is an adorable play table for two toddlers, but turn it upside down and it instantly converts to a see saw. Brightly colored and extremely sturdy, it is a toddler’s dream for both indoor & outdoor play. Launch date: August 2012.

Made of safe, uniquely shaped, brightly colored and highly textured dense foam, this toy is designed for purposes beyond fun. Made for one or more players, it teaches agility and consequence while developing Fine/Gross Motor Skills, Reasoning, Logic, Hand-Eye Coordination, Socialization, Tactile Sensory Development, Color Matching and is an easy to grasp toy. Highly textured pieces make it easy for small hands, as well as Special Needs hands, to grip. As opposed to toys that ask players to retain balance while removing pieces, this is a stack and balance toy. Launch date: June 2012.

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Children use their building skills to create machines, buildings, robots, and more from their imagination. Easy to grasp Magic Brix assist children with fine motor skills, hand-eye coordination, logic, creativity and sensory awareness. Just put two blocks together and apply pressure to connect them. The littlest kids can create houses, vehicles, animals, or whatever their minds dream up.

27 pcs of uniquely designed thick, chunky foam droplets stack and stay in place, allowing for creative design outcomes. Encourages creative thinking. Launch date: February 2011.

These soft flexible mini edulocks include 6 soft animals that attach to the blocks, too. This toy can enhance shape and color recognition plus help develop fine-motor skills. There are 28 pieces in a set.

Musical toys specially designed to lead babies from the first discovery of noise and sounds into the creative world of making music. The four-piece set includes: baby xylophone, rattle roller, mini wave drum and spinner mini rainbomaker.

This tambourine features a unique modern shape with a comfortable grip for small hands. It's light but durable. There are  four pairs of steel jingles under a safe clear cover. It comes in a variety of colors.

This soft, plush roll-up musical snail has eight musical note chips for enhancing the discovery of sound. It comes with six Melody Music Cards. The product measures 5 1/2" x 17 1/2" and is suitable for ages 6 months and up. Launch date: 2008.

This award-winning tracking elephant's trunks allow and enhance hand-eye coordination for children. The product can be easily attached to any smooth surface and can be used in and out of the tub. It comes with five weighted tracking balls and is suitable for ages 9 months and up. It received an Oppenheim Gold Seal Best Toy Award in 2008. Launch date: 2008.

This wet-and-stick floating three-dimensional amusement park is fun to use in the tub. The pieces included float in the water or stick to the walls, and the ferris wheel goes round and round. Kids can race with the cars, pet the pony and more. This product received a 2007 iParenting Media Award.

Kids can build a city-life setting with this soft foam block set. It includes 29 assorted pieces of wood-like foam blocks, colored foam blocks, cars, buses and stoplights, all in an easy-to-carry, reusable plastic container.

This set provides the perfect way to celebrate baby’s first birthday. This delightful assortment of musical instruments was designed to introduce young children to rhythm and music. It includes a maraca, a 4” rainbowmaker, a sea sound drum, a bell and a rattle, as well as a free musical CD.

This wet-and-stick floating three-dimensional playhouse is fun to use in the tub. Children can make the characters take a ride in the car, sit in the yard or sneak inside the house — it inspires hours of dream play. Launch date: April 2007.

This set contains 36 ball-shaped connectors that fit together in patterns or random shapes. Determining how to fit the arms together will help toddlers with dexterity and problem solving, and they may also work on color words and counting skills.

These soft, pliable peg-top blocks come in four shapes and colors. This product received the Oppenheim Toy Portfolio Platinum Award for 2007. “Our EduBlocks stand alone in the industry with their soft, flexible and child-safe construction,” Judith Culberson, national sales manager for Edushape, told TDmonthly.

These giant, interlocking, unique, soft blocks are ideal for small hands. The lightweight, incredibly durable and washable blocks are also colorful and nontoxic, and guarantee hours of safe and constructive play. The basic block dimensions are 4.5’’ X 4.5’’ X 3.5’’.

Description: Recently winning an iParenting Media Award, these perfectly safe, soft foam blocks resemble beautifully stained wood blocks. The product is geared for young creative builders and can be played with on the floor or used in the bathtub for extended play. The blocks float and stick easily to the bathtub tile walls when wet. They are sold in packs of 30 ($17.95) and 80 ($29.95).