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MSRP: $34.99
Age Range: 3 and up
Category: Educational



Early learning, taught in a fun way with interactive stories and activities, comes to life with the touch of a magic pen.
-- ?We canīt be in the car for more than a half hour without...Leap Pad and additional games...by Leap Frog,? states Elise Brandt, member of the Mommies Group on the katoygroup Web site, echoing the feelings of several of the group?s members
-- More than 60 available programs keep this toy engaging and new so children aren?t bored and are happy to continue learning.
-- According to a Leap Frog representative, more than 17 million LeapPads have been sold since the product was introduced in 1999.
ToyDirectory Product ID#: 3455      (added 4/28/2005)

MSRP: $99.99
Age Range: 8 to 13
Gender: Boys And Girls
Category: Electronics



Who would have thought a computer could fit inside a pen? LeapFrog, clearly. The innovator of educational toys has come out with the Fly Pen, a computerized pen that speaks and translates words into foreign languages, such as Spanish and French. What’s more, by drawing on special Fly paper, users can interact with their creations. (Read Review)
— “It’s unique: a kid’s computer that isn’t a computer. Everyone wants one for the child in their lives,” reported Lisa Delaney, manager of Sweetwater Toys in Baltimore.
— “I was unsure of how well this would sell this Christmas. I knew it would do ‘okay,’ but … it’s been spectacular,” gushed Dawn Ramona, co-owner of Toy World in St. Louis.
— “This is the hot item,” stated Hector Alejandro of Bismarck, N.D.
ToyDirectory Product ID#: 3078      (added 3/1/2005)

Age Range: 4 to 10
SKU or Item #: 0
Gender: Boys And Girls
Category: Electronics



This handheld product might almost be mistaken for a video game console because of its shape and tiny size.

-- It is continually top-rated among Amazon.com users.
-- It fosters creativity and teaches phonics, rhyming, numbers, music and art.
-- It is a winner of the Oppenheim Toy Portfolio Gold Seal Award.
ToyDirectory Product ID#: 2815      (added 2/10/2005)

MSRP: $19.99
Age Range: 2 to 4
Gender: Boys And Girls
Category: Educational



This magnetic alphabet set teaches youngsters the basics using the kitchen fridge as its main platform and a reader to pronounce the sounds.
— “I don’t know why it’s selling so good,” said Ben Everett, owner of Tooty Toys in Boston, “It’s been around for a of couple years, but it’s taking off again.”
— “It’s the LeapFrog name that sells.  Parents know it’s a good brand and buy accordingly,” Debbie Bennett, co-owner of Baby’s Day Out in Cincinnati explained.
— “A friend has a new baby?  Grandparents have a new grandkid?  Buy LeapFrog,” stated Patty Douglas of Doodle Squirt in Tallahassee, Fla.

ToyDirectory Product ID#: 2812      (added 2/10/2005)
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