TOYDIRECTORY.com and TDmonthly Magazine have more than 60,000 total user accounts. This number includes registrants in the following categories — retailer, consumer, manufacturer, distributor/wholesaler, educational institution, artist/designer/inventor, and "other" — who have registered since TOYDIRECTORY's founding in 1996.

TOYDIRECTORY and TDmonthly receive 260 new registrants per month, on average, totaling about 3,000 registrants added annually.

Out of the more than 60,000 user accounts, over 36,000 users have identified themselves as retailers. If TOYDIRECTORY has not been able to verify one or more of the following informational elements for a retailer, that retailer is not included in TOYDIRECTORY's subscriber count: email, address, phone, fax, website, live interview, association membership, or login and site activity. Of the more than 36,000 registered retailers, over 14,600 are currently included in TOYDIRECTORY's subscriber count.

TOYDIRECTORY audits and verifies registrants continuously to ensure proper updates.