Lights, Camera, Action!!
New Markets, New Consumers, New Figures!

With figures featured on shows as diverse as TV’s Rosie O’Donnell and radio’s Howard Stern, the Action Figures being released these days run the gamut from playful to downright scary. We’ve got both. Link Innovations is tackling a new market with Construction Jack, building, no pun intended, on a proven younger segment. Get Real Girl, a female action figure for the young girls of today, is developing a market for young girls who do more than play dress up. And Fighting Amish and Toxic Mom hope to draw in new consumers with their release of “Beet the Jolly Dwarf,” a character based on a Howard Stern Radio Show regular.

Never has the market been so diverse, and so active. Join us as we take a look at Three of the new product offerings in this exciting marketplace…

Link Innovations Takes Action Figures Behind the Scenes With Construction Jack™
Howard Stern’s Beetlejuice Steps Into the Spotlight
Sideshow Toy Forms a Bond, James Bond
Get Real™ Girl Steals the Limelight
Commentary:

Portrait of an Action Figure Collector

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