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September 2005 | Vol. IV - No. 9
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Toys at Play: Products Caught on Camera


What better way to experience a toy than firsthand? The next best thing is via video. By clicking on the video link of the following products, you can see how they move and what they look like up close and personal.

Videography by Alison Marek. Edited by Mark Zaslove.

See more product video clips: [1] [2] [3] [4] [5] [6] [7]






MSRP: $49.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Board Games



Test your knowledge of one of the world´s most famous wizards with movie clips, puzzlers and questions based on the first three Harry Potter movies, including bonus content from "Harry Potter and the Goblet of Fire." How much do you really know about Quidditch, Transfiguration or the Dark Arts? You'll find out as you race your friends around the game board.
ToyDirectory Product ID#: 4567      (added 9/13/2005)
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Age Range: 5 and up
Gender: Boys And Girls
Category: General Games



This simple game puts children in the middle of a feeding frenzy, as a roll of the dice determines which fish the players must "catch." With ten wooden fish (including one menacing pirahna), the combinations provide unpredictable excitement for 2-4 players.
ToyDirectory Product ID#: 4568      (added 9/13/2005)
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MSRP: $12.00
Age Range: 6 to 99
Gender: Boys And Girls
Category: Card Games
General Games



SET is a board game where any table becomes the board. It is a highly addictive, original game of visual perception. The goal is to be the first to see a SET from the 12 cards laid face up on the table. A SET is three cards that are either all the same or all different in each individual feature. With no turns and no luck, SET is challenging, fast and fun!
Players 1 to 20 (or as many as can fit around a table)
Ages 6 to 99
— “It's a really great game, one that we sell day in and day out,” Sally Lesser, owner of Henry Bear’s Park in Massachusetts, told TDmonthly in spring 2007.
—  Two of 63 retailers mentioned Set when asked about their overall best-selling toy or game in September 2008. Ten of 64 retailers named Set as a best-selling card game in August 2008, and more than 25 percent of 38 retailers said the same in late summer 2009. In Feb. 2010, five of 38 retailers cited it as a top-selling game.
— “[Set is] popular mainly because all ages can play it at the same time,” pointed out Greg Bonner, owner of Heights Toy Center in Little Rock, Ark., in summer 2008.
— In a late summer 2010 TDmonthly survey, 23 percent of 43 retailers surveyed named SET a best-selling card game.
AWARDS: 2010 TDmonthly Top Seller; 2007 TDmonthly Classic
ToyDirectory Product ID#: 4570      (added 9/13/2005)
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Wholesale Price: (Log in to view)
MSRP: $19.99
Age Range: 4 and up
SKU or Item #: 603154401046
Launch Date: August 2007
Gender: Boys And Girls
Category: Dolls



Moses is dressed in hand-sewn clothing and sandals, and carries a walking staff. Using voice chip technology, the doll recites Exodus 20:3-17, the Ten Commandments,  when he is gently pressed near the waist. The 12" doll is made from PVC with hand painted detail. Launch date: August 2007.
ToyDirectory Product ID#: 4571      (added 9/13/2005)
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MSRP: $30.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Dolls



This 12" collectible doll depicts Buffy (as played by Sarah Michelle Gellar on the TV series "Buffy the Vampire Slayer") as she appeared in the episode "Prophecy Girl," wearing a leather jacket over her white prom gown. She is armed with a crossbow, wooden stake, and cross necklace, and she carries her trusty Vampyr book for those unexpected showdowns with the undead.
ToyDirectory Product ID#: 4572      (added 9/13/2005)
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MSRP: $6.95
Age Range: 15 and up
Gender: Boys And Girls
Category: Dolls



These tiny 3" vinyl dolls resemble workers you would expect to find in Santa´s workshop. The first series of Ice-Bots include 14 different characters. One secret design has yet to be released. The dolls are packaged blind, so the character’s identify is a surprise when the box is opened.
— “Mostly adults buy these,” noted Tory Middlebrooks of Lulubell: A Toy Bodega in Tucson, Ariz. “They’re usually collectors of art toys.”
— Another retailer pointed out that collectors start young. These Bots make a good start.
— The Bots were launched in Summer 2005.
ToyDirectory Product ID#: 4575      (added 9/13/2005)
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MSRP: $13.99
Age Range: 4 and up
Gender: Girls
Category: Dolls



The latest entry into the fashion doll trend, Asiana challenges young girls to be "a real fashion designer" by giving them a mannequin, detachable parts, multiple outfits, and a wide assortment of accessories to use in creating a uniquely outlandish fashion style. In the Hottiez "It´s Fashion, Baby" line, Asiana pushes attitude as an accessory all its own.
ToyDirectory Product ID#: 4576      (added 9/13/2005)
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MSRP: $12.99
Age Range: 12 and up
Gender: Boys And Girls
Category: Action Figures



The latest expansion set includes eight random miniatures with identification cards (from a total of 60 unique iconic monsters), all beautifully detailed and ready for battle right out of the box. Can be used in a stand-alone game, or as addition to already-existing campaigns, this set contains from rare, uncommon and common figures, including the Werebear and the Celestial Pegasus!
ToyDirectory Product ID#: 4579      (added 9/14/2005)
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MSRP: $29.99
Age Range: 2 to 13
Gender: Boys And Girls
Category: Electronics



KidzMouse Keys provides an accommodating design that encourages children to type. The simplified keyboard has fewer keys than an adult keyboard, 67 rather than the standard 104, including only the essential keys. The touch typing-compatible keys also have a special shape and are color coded to encourage faster typing. Two keyboards can work on the computer at the same time, making it easy for both adults and children to use the same computer, whether at home or in the classroom. Shown here is the Disney - Mickey and Friends Keys which comes with Timon & Pumbaa typing software.
ToyDirectory Product ID#: 2139      (added 12/30/2004)
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MSRP: $14.99
Age Range: 3 and up
Gender: Boys
Category: Wheeled Toys



LineChaserz is a technologically amazing and creatively fun vehicle line. Though first introduced at the 2004 Toy Fair, Overbreak is continuing to make a big push on the product this holiday season. The kit allows kids to draw any line with a black marker, which, by just flipping on an easy-to-use switch on the LineChaserz vehicle, will be magically followed by the toy car.
ToyDirectory Product ID#: 2078      (added 12/27/2004)
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MSRP: $21.99
Gender: Boys And Girls
Category: Collectibles



This collectible designer figure is one of only 900 made. He is painted to resemble one of the Luchadors ? masked Mexican wrestlers. The figure is asymmetrical, with one arm slightly longer than the other, one ear slightly narrower than the other, and one leg sligthly thinner than the other.
ToyDirectory Product ID#: 4556      (added 9/12/2005)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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