TDmonthly Magazine!
December 2005 | Vol. IV - No. 12
Sponsored by:
http://toyfestwest.com/



Article Tools:

Video-On-Demand Changes Advertiser Focus

Ad Money Shifts from TV to Video


TDmonthly Magazine has been following recent changes in the television business model caused by the introduction of video-on-demand, the chaos in the affiliate structure and the search for how to make advertising work in the new realm. Ad budgets for television have dropped for the first time since 2001 (the year that will live in advertising infamy), and more is being "experimented" with on the Internet.

TDmonthly has spoken with a number of toy companies about the changing focus of advertising dollars. Proctor & Gamble has made a significant thrust toward Internet and video-on-demand ad options, which could signal a trend for big players in the toy industry. This would mirror changes already underway in children's/tween/teen television and may prove a natural progression for heavy toy industry hitters.

Please check back in a future issue of TDmonthly to find out more on this emerging trend.




Catalog Request Form



Popular Stories

Request Information


THIS BANNER IS AN AD:






Back to TDmonthly's front page

Advertisement:

Advertise on TDmonthly


Recent Products

Mighty Makers - Home Designer Building Set
By K'NEX BRANDS
» More Information

Spin Again
By FAT BRAIN TOY CO.
» More Information

Valentines' Dreamy Lavender Bear
By ADC Yangzhou Hongchang Arts and Crafts Co.,Ltd
» More Information


Related Articles
·November Staff Picks
(11/1/2015)
·Toys to Talk About: General toys
(11/1/2015)
·Notable and New Toys by Category — All
(11/1/2015)
·How to Maximize Your Online Presence
(5/1/2011)
·How to Expand Your Business
(6/1/2011)
·What You Miss By Missing Toy Fair
(12/1/2010)
















Advertisement:



Magazine Home     Contact TDmonthly   Advertise Here 
Editorial Calendar   Events & Trade Shows   Media Kit   Request Product Information   PlayZak®

Look up Manufacturers at ToyDirectory.com®

Disclaimer  Privacy Policy  Career Opportunities  Feedback
Use of this site constitutes acceptance of our Terms of Use.
Copyright © 2015 TDmonthly®, a division of TOYDIRECTORY.com®, Inc.