February 2006 | Vol. V - No. 2
TDmonthly’s Top 10 Most Wanted Card Games
Set, Quiddler Top the Charts
Recently, retailers told TDmonthly Magazine that games of all kinds sold awesome over the holidays and through the month of January — more so, even, than in recent years. Some, like Chris Juliano, manager of online retailer Wondrous Things based in Hudson, N.Y., credited the desire of many families to spend more time together enjoying activities that can be shared by multiple age groups. Others said that games just seemed to have become more innovative this year. What follows are the top-selling card games at a number of different specialty toy and game retailers across the country.
SET® ? The Family Game of Visual Perception® by SET ENTERPRISES INC.
Other products from SET ENTERPRISES INC.
SET is a board game where any table becomes the board. It is a highly addictive, original game of visual perception. The goal is to be the first to see a SET from the 12 cards laid face up on the table. A SET is three cards that are either all the same or all different in each individual feature. With no turns and no luck, SET is challenging, fast and fun!
Players 1 to 20 (or as many as can fit around a table)
Ages 6 to 99
— “It's a really great game, one that we sell day in and day out,” Sally Lesser, owner of Henry Bear’s Park in Massachusetts, told TDmonthly in spring 2007.
— Two of 63 retailers mentioned Set when asked about their overall best-selling toy or game in September 2008. Ten of 64 retailers named Set as a best-selling card game in August 2008, and more than 25 percent of 38 retailers said the same in late summer 2009. In Feb. 2010, five of 38 retailers cited it as a top-selling game.
— “[Set is] popular mainly because all ages can play it at the same time,” pointed out Greg Bonner, owner of Heights Toy Center in Little Rock, Ark., in summer 2008.
— In a late summer 2010 TDmonthly survey, 23 percent of 43 retailers surveyed named SET a best-selling card game.
AWARDS: 2010 TDmonthly Top Seller; 2007 TDmonthly Classic
ToyDirectory Product ID#: 4570 (added 9/13/2005)
A fast word game played with cards, Quiddler is designed for 1 to 8 players. Each game consists of eight hands. The first hand is played with three cards, and a card is added during each hand until the players begin the final hand with 10 cards each. The object of the game is to combine an entire hand into words of two or more letters, drawing and discarding on each turn. The first player to have an entire hand of words goes out. Quiddler is a deck of 181 cards.
ToyDirectory Product ID#: 5300 (added 11/2/2005)
Apples to Apples Party Box Edition by OUT OF THE BOX PUBLISHING
Other products from OUT OF THE BOX PUBLISHING
Each player selects a card from his or her hand that seems best described by a card played by the judge. If the judge picks that card, that player wins the round. Everyone gets a chance to be the judge. The Party Box version comes complete with more than 1,000 cards — the entire collection of cards from the original core game plus Expansion Sets 1 and 2.
— “Teachers love this game. It crossed the border from teacher outlets to retail toy stores. There’s a Junior to Adult version,” said Roberta Edwards, owner of Wishes Toys & Gifts in La Quinta, Calif.
— This has been a consistently solid seller for Tree Top Kids in Fairfax, Va., according to Susie Waterstreet, vice president of marketing.
— “Believe it or not, I had the Junior age 7 and up, Junior 9 and up and Party Box kinds and I only have one 9 and up left,” said Trish Garlock, owner of Treasured Child in La Grange, Ky.
— As of 1.06.2011 this product had 4.5 out of 5 stars from 340 reviews on Amazon.com and was No. 10 on the top 100 bestselling toys and games. Pros: Encourages creative thinking; fun for large groups. Cons: requires at least 4 people to play; not for children under 12.
ToyDirectory Product ID#: 6637 (added 1/20/2006)
Players get rid of the high cards (rats) and go for the low cards (cats) in this poker-style game with cat- and rat-decorated cards. As children play Rat-a-Tat Cat, they develop a sense of timing and an understanding of basic, but essential, mathematical concepts. They also begin to develop an intuitive sense of probability. It’s won an Oppenheim Toy Portfolio Platinum Award, Dr. Toy’s Best Vacation Products, Mensa Select and a Canadian Toy Testing Council “Children’s Choice” Award.
— Mark Truax, store manager at Try & Buy Toy Stores in Katonah, N.Y., said this game is “up there in the top” of its best-selling card games.
— “Gamewright is a strong seller for us,” Colleen Nelson, owner of Goodie Gumdrops in Burien Wash., told TDmonthly in summer 2008.
— Five percent of 64 retailers named Rat-a-Tat Cat as one of their top-selling card games in August 2008, and three of 38 echoed the same in late summer 2009. “It’s been our best seller for seven years,” Jennifer Schneeweis, owner of Izilla Toys in Seattle, told TDmonthly in August 2009, citing sales of 24 units monthly.
ToyDirectory Product ID#: 5694 (added 11/28/2005)
Blink is a lightning-fast game where two players race to be the first to play all of their cards. Using sharp eyes and fast hands, players quickly try to match the shape, count or color on the cards. The first player out of cards wins. Fast and portable, Blink is instant fun for everyone.
— “Any age can play it,” said Linda Doucette, manager of Learning Express in North Hampton, N.H., of why Blink is a favorite in her store. When asked about her top-selling card games, Melissa McCollum, owner of Learning Express of Hoover in Hoover, Ala., told TDmonthly, “That would have to be Blink. I’d say [we sell] about 10 per month.”
— Two of 32 retailers who spoke to TDmonthly in summer 2007 cited Blink as a top-selling card game in their specialty stores. Three of 64 retailers named it as a best-selling card game in August 2008.
— In early September 2009, Andrew Wage, owner of Building Blocks Toy Store in Chicago, said his store sells about 10 to 20 units per month of this game.
ToyDirectory Product ID#: 3424 (added 4/22/2005)
FIVE CROWNS® – The Game Isn’t Over ‘til the Kings Go Wild! ® FIVE CROWNS is a five-suited rummy-style game that is a quick favorite for both avid and casual card players. It starts with 3 cards and 3s are wild, the next hand has 4 cards and 4s are wild and so on ‘til the Kings Go Wild! Make the right combinations, be the first to go out, then watch the others scramble as they get one last chance to cut their losses. Players 1-7. Age 8+
— This take-off on Rummy, only with five suits instead of four, sells well for Andy Detling, owner of Whoops! & Co. in Minocqua, Wis. “I noticed more of a return to family games this year,” said Cheri Sims, store manager of White Rabbit Toys in Ann Arbor, Mich., who said this game was one such game that families were stocking up on.
— In summer 2007, three of 32 retailers cited Five Crowns as the most popular card game. In August 2008, almost 25 percent of retailers named Set Enterprises as their top-selling card game company; 8 percent listed Five Crowns as a best-selling card game. In late summer 2009, three of 38 retailers cited it as their top-selling card game. In Feb. 2010, four of 38 retailers called it a best-selling game, selling between 3 and 25 units monthly. In an August 2010 TDmonthly survey, three of 43 retailers named Five Crowns a card game best seller.
— As of 10.25.10, this product had 5 out of 5 stars from 15 reviews on Walmart.com and was listed as the #3 bestseller in Games & Puzzles. PROS: easy to learn, fun for the whole family.
ToyDirectory Product ID#: 6639 (added 1/20/2006)
NAMiTS Travel is a modern-day version of the game of spotting items while traveling in the car, on long or short trips. Players spot the items on the cards, and score points. The colorful, waterproof, tear-proof cards are gathered on a ring, for portable fun.
— “Kids can take the cards in the car and instead of pointing out signs and obvious things in their surroundings, they need to find cute things — like a ‘flagger’ is a flag on a car, a ‘dumper’ is a dumptruck, ... it gives them different things to look for,” said Roberta Edwards, owner of Wishes Toys & Gifts in La Quinta, Calif., who said this was a top seller at her store.
— These travel cards “do pretty well” for Margie Nuzum, store manager of Wayland Toy & Stationery in Providence, R.I.
— Dr. Toy chose NAMiTS Travel as one of the Best Vacation Products for 2005.
ToyDirectory Product ID#: 4240 (added 8/22/2005)
In this card game, the outlaws hunt the sheriff, the sheriff hunts the outlaws and the renegade plots secretly, ready to take one side or the other. Bullets fly. Who among the gunmen is a deputy, ready to sacrifice himself for the sheriff? And who is a merciless outlaw, willing to kill him? Those who want to find out just draw (their cards). Mayfair recently came out with an expansion pack called Bang! A Fist Full of Cards.
— Tova Rubin, manager at Toytraders in Lakewood, N.J., said “we have sold hundreds of these decks and it’s relatively new. We keep running out of that one. We have a list of 30 people we have to call when we get it in.” She explained that one boy introduced it to his friends at school and now they’re all hooked.
— At Games Less Ordinary in Exeter, R.I., owner Anne Brewer said that although this game is not a huge success, those that are into it are into it big time. “One guy came in over the holidays and bought four copies” to hook family and friends.
— "Bang! & Dodge City have become game favorites rapidly consuming printrun after printrun since the initial release," said Robert T. Carty, Jr., vice president of sales and marketing for Mayfair Games.
ToyDirectory Product ID#: 6640 (added 1/20/2006)
Catalog Request Form
Editorial Calendar Events & Trade Shows Media Kit Request Product Information PlayZak®
Look up Manufacturers at ToyDirectory.com®
Copyright © 2015 TDmonthly®, a division of TOYDIRECTORY.com®, Inc.